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Unilever may be able to use the new capabilities with formulations for its haircare brands.

While still years away from use,Unilever is actively readying for the future of quantum computing within product development.

Tech partners includeMicrosoft, which this week announced new features available on Azure Quantum Elements that are designed to accelerate science research throughgenerative AI and high-performance computing, and in preparation for quantum computing.

Unilever, a Microsoft partner for the last 2.5 years, is using Azure within itsDataLab virtual R&D center and expects these new capabilities to have a tremendous impact, according to a series of statements and videos from the two companies.

With the new capabilities, the CPG can use natural language to query scientific information, and it anticipates slashing the time required to perform computational simulations, including running thousands of lab experiments in the time it typically takes to run a few dozen.

The data can be used to fine-tune models to rapidly screen materials or explore chemical reactions, and Unilever plans to unlock access to the results of hundreds of thousands of new simulations in future modeling.

As one example, Unilever can use a simulation that predicts an outcome based on a molecules chemistry, enabling the company to perform a test without needing to manufacture them. The platform is also already expediting the complex and time-consuming process of developing ingredient ratios for Unilever formulators.

The company has gone so far as to say that it expects it will reduce decades of lab work down to just days, with use cases in such consumer product categories as haircare.

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Unilever Deepens Quantum Computing Exploration With Microsoft - Consumer Goods Technology