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Oracle Chief Executive Officer Larry Ellison unveiled a high-end server with more memory Sunday evening, and the tech company updated its flagship database to compete against SAP in meeting businesses' growing information needs.

Oracle will also sell computing power and storage, applications software and its database as a cloud service businesses can rent instead of buying outright, Ellison said in the opening address of the company's OpenWorld conference at the Moscone Center in San Francisco.

"You can access all of these services across the network," said Ellison. "It makes sense for Oracle to be in all three tiers of cloud services."

Oracle, the world's largest supplier of database software, is jockeying with SAP, the top business applications maker, as well as Salesforce.com and Workday, for the edge in cloud computing for businesses. Its revamped 12c database, the first new version in five years, will let customers move their computing jobs from data centers to the Internet, Ellison said.

The company's addition to its Exadata line of servers, called the X3, will be able to house as much as 22 terabytes of flash computer memory and four terabytes of DRAM in a single server rack to greatly speed up business reports. That's four times as much flash storage per rack than a previous version of Exadata, Ellison said.

"If you thought the old Exadatas were fast, you ain't seen nothing yet," said Ellison.

He said Oracle is "ideally positioned" to deliver many components of hardware and software - including its database, application-connecting middleware and computer systems - as a cloud computing service delivered entirely through the Internet, or with some equipment sitting in customers' data centers.

"Oracle should be in this business," said Rick Sherlund, an analyst at Nomura Holdings Inc., who recommends buying the shares. "Oracle has to reposition for the cloud."

Ellison has said the 12c database will let Oracle serve multiple companies' data-processing needs from the same information storehouse and will arrive by early next year. The company's Exadata and Exalogic systems, plus its database, Java development tools and social-media analysis software, can be delivered to businesses as a service Oracle manages over the Internet, co-president Mark Hurd said in an interview last week.

International Business Machines, Microsoft and VMware are also vying to supply more of the platform software that can help companies move to cloud computing. SAP's High Performance Analytical Appliance uses hardware from IBM, Hewlett-Packard and others to store data in computer memory for faster analysis.

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Oracle bulks up cloud computing services

Oracle announced Sunday the launch of a new cloud computing service to rival Amazon.

Oracle chief executive officer Larry Ellison unveiled plans for an Infrastructure as a Service (IaaS) called Oracle Public Cloud at the OpenWorld conference in San Francisco. The service will have two versions: public and private.

Oracle Public Cloud can be compared to Amazon Web Services, where servers will be stored, managed and maintained by Oracle. Business Insider reports that the hardware for the public cloud service will ne stored at Oracle data centers.

According to ZDNET, the Oracle Private Cloud will run both Oracle and customer software.

"The Oracle Private Cloud is quite literally an extension of the Oracle Cloud," Ellison said. "You can't tell the difference." The new service is meant to be "interchangeable" with other Oracle cloud solutions.

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Security and efficiency were highlighted by Ellison. The New York Times speculates that Oracle will compete with companies like Amazon or Google by "promising better security, reliable industry standard practices, and a higher quality of services."

Ellison went on to stress that Oracle Cloud is a new service offered by Oracle and that its main competitor is Amazon not IBM.

Oracle specializes in enterprise hardware and software, like servers and database management software. Its main competitor has traditionally been IBM, which also offers hardware and software solutions for businesses.

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Oracle to launch cloud service to rival Amazon

AvantiKumar | Oct. 1, 2012

HP CloudSystem has been optimised for Microsoft Windows Server 2012 to deliver a single-vendor experience, says HP Malaysia.

PHOTO - Vincent Lee country manager Industry Standard Servers, HP Malaysia.

In conjunction with software giant Microsoft's announcement of Windows Server 2012, technology solutions provider HP has expanded its Converged Cloud portfolio with a joint private cloud initiative to help Malaysian enterprises along the private journey.

HP Malaysia country manager, industry standard servers (ISS), Vincent Lee said the HP and Microsoft Joint Private Cloud option has optimised, preintegrated solutions based on a deep joint technology development curve, which offers one-stop-shop life cycle sales and support.

Lee said that local organisations were drawn by the possibilities of flexibility and financial benefits of cloud computing but needed options to help them get started quickly while addressing risk areas such as data loss, security and vendor lock-in.

"By providing a clear, proven path along with a single-vendor client experience, HP and Microsoft are greatly simplifying and accelerating the evolution to cloud computing," he said.

"As customers move to private clouds, they are looking for a simplified approach that minimises risks, increases their flexibility and allows for greater cost savings," said Lee. "Through this relationship with Microsoft, we're providing customers with a trusted, single-source experience to provide them an easy on-ramp to cloud."

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Speeding enterprises into the cloud: HP Malaysia

SAN FRANCISCO, CA--(Marketwire - Sep 27, 2012) - New Relic, Inc., the SaaS-based cloud application performance management provider, today announced the availability of New Relic RightScripts for .NET, PHP, and Java on the RightScale cloud management platform. Available now in the RightScale MultiCloud Marketplace, RightScale customers can quickly and easily run RightScripts to deploy New Relic on RightScale managed cloud servers for monitoring and troubleshooting their applications. All RightScale customers receive unlimited use of New Relic Standard free of charge.

The addition of New Relic RightScripts now makes implementing New Relic even easier. In addition to one-click account creation, RightScale customers can easily deploy New Relic by simply adding the RightScript to a ServerTemplate, providing the proper inputs, and launching a server. Customers get the critical data they need to monitor and manage application performance in real time, all accessible through the RightScale management console.

"New Relic is a longtime strategic partner of ours, and we are thrilled to see their continued innovation on our platform bring value to even more RightScale users," said Bailey Caldwell, Vice President of Business Development at RightScale."New Relic's additional language support further broadens the selection of cloud-ready components in our MultiCloud Marketplace, our one-stop shop for cloud application needs."

"We've enjoyed a long and harmonious partnership with RightScale and are pleased to deepen our partnership with the availability of RightScripts that make it even simpler to start using New Relic," said Bill Lapcevic, Vice President of Business Development at New Relic. "Together we're helping organizations ensure successful application deployments in the cloud through our deep integration."

RightScale and New Relic have partnered to offer unlimited use of New Relic Standard free of charge to all RightScale customers. RightScale customers can sign up today from within their RightScale Dashboard by clicking on the "New Relic" link under "Reports." New RightScripts are available in the RightScale MultiCloud Marketplace. Organizations that want to try RightScale and New Relic can sign up for a RightScale free edition to get started. New Relic RightScript support for Ruby already exists and Python support is on the horizon. To learn more, visit http://www.newrelic.com/rightscale.

About New Relic New Relic, Inc. is the all-in-one web application performance management provider for the cloud and the datacenter. Its SaaS solution combines real user monitoring, application monitoring, server monitoring and availability monitoring in a single solution built from the ground up and changes the way developers and operations teams manage web application performance in real-time. More than 30,000 organizations use New Relic to optimize over 8 billion transactions in production each day. New Relic also partners with leading cloud management, platform and hosting vendors to provide their customers with instant visibility into the performance of deployed applications. New Relic is a private company headquartered in San Francisco, CA. New Relic is a registered trademark of New Relic, Inc. To learn more: http://www.newrelic.com.

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New Relic Extends Partnership With RightScale With the Addition of New RightScripts