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Channeling New Cloud Opportunities

By Jeffrey M. Kaplan E-Commerce Times 11/09/12 5:00 AM PT

Channel companies must accept that the cloud fundamentally disrupts their traditional business models. They must recognize that meeting their customers' rising expectations requires transforming their go-to-market strategies and services. It changes the skills required, the sales tactics, the value propositions and service delivery methodologies.

THINKstrategies, the Cloud Computing Showplace, and Rising Tide Media hosted our second annual Cloud Channel Summit earlier this week, giving executives from leading cloud and channel companies a peer-to-peer networking forum where they could share perspectives on how to forge successful partnerships to capitalize on the unprecedented opportunities created by the cloud.

This year's event attracted more speakers, sponsors, partners and attendees than our first event. More importantly, it brought together a greater mix of channel company executives to interact with those from various cloud companies.

Cloud company executives were the primary participants in our first Summit a year ago. They talked about what it would take to gain the trust and participation of existing and emerging channel partners to extend the reach of cloud services into new market segments. However, there was just a handful of channel company executives at the event because the vast majority of channel companies were not ready to respond to the growing interest in cloud alternatives.

At our second Cloud Channel Summit, held on Monday, a larger contingent of executives from a wide array of channel companies were on stage and in the audience. They shared information and insights about their rapidly evolving initiatives to respond to the rising demand for cloud solutions from customers of all sizes and across nearly every industry.

The Summit attracted executives from major distributors and resellers like Avnet, Ingram-Micro, Insight and Tech Data, as well as IT firms, cloud consultancies and managed service providers (MSPs) such as All Covered, Centerbeam, Cloud Sherpas and Spiceworks. Hosting and other service providers such as Comcast, Savvis and Rackspace also spoke.

What did they all have to say?

Although their cloud initiatives are still embryonic, all of the executives who participated in the Summit agreed that the channel must become more actively involved in the cloud movement for it to sustain its current growth rate and expand into new geographic and vertical markets.

The channel plays a critical role in educating customers, designing and delivering specialized solutions to meet their unique needs, and responding to their day-to-day support requirements.

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Channeling New Cloud Opportunities

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Evolving security standards a challenge for cloud computing, expert says

ORLANDO -- Any enterprise looking to use cloud computing services will also be digging into what laws and regulations might hold in terms of security and privacy of data stored in the cloud. At the Cloud Security Alliance Congress in Orlando this week, discussion centered on two important regulatory frameworks now being put in place in Europe and the U.S.

Are lawyers getting in the way of cloud-based security?

The European Union, with its more than two dozen countries, has had a patchwork of data-privacy laws that each country created to adhere to the general directive set by the EU many years ago. But now there's a slow but steady march toward approving a single data-privacy regulation scheme for EU members.

These proposed rules published by the EU earlier this year may not become law until 2016 or later as they involve approval by the European Parliament, said Margaret Eisenhauer, an Atlanta-based attorney with expertise in data-privacy law.

Europe, especially countries such as Germany, already takes a stricter approach to data protection than the U.S., with databases holding individual's personal information having to be registered with government authorities, and rules on where exactly data can be transmitted. "European law is based on the protection of privacy as a fundamental human right," Eisenhauer said.

The benefit of the proposed EU regulation is that EU countries will, in theory, present a uniform approach instead of a patchwork of rules. The so-called "Article 29 Working Party Opinion" of proposed law specially addresses use of cloud computing, and it presents cloud providers and users with a long list of security-control requirements.

In addition, cloud providers must offer "transparency" about their operations something some are reluctant to do today, Eisenhauer said.

The proposed regulations also allude to how cloud-based computing contracts should be established. Among many requirements, "you have to state where the data will be processed," Eisenhauer said, plus where it will be accessed from. Customers have the right to "visit their data," she said, which means providers must be able to show the customer the physical and logical storage of it.

Some ideas could become the norm for Europe, such as the concept of the "right to be forgotten," which recognizes that individuals have a right not to be tracked across the Internet, which is often done through cookies today. This "privacy by default" concept means that Web browsers, for example, will likely be required to ship turned on by default to their newer "do not track" capabilities to be used in Europe. In Europe, "there are real concerns about behavioral targeting," said Eisenhauer.

Some European legal concepts suggest that even use of deep-packet inspection often a core technology used in security products today to watch for signs of malicious activities on the network could be frowned on under European law, and companies will need to be mindful of how deep-packet inspection is deployed, said Eisenhauer. Even today, use of security and information event management (SIEM) monitoring of employee network usage is something that does not easily conform to European ideas of data privacy.

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Cloud Computing Gains Continue

MOUNTAIN VIEW, Calif. & TAMPA, Fla.--(BUSINESS WIRE)--

The US cloud computing market has grown quickly for widespread usage. Up from 58% last year, about 78% of medium and large enterprises already use or are testing a cloud solution. On average, cloud as a percentage of enterprise IT stands at 4.4%. Use of cloud in enterprise IT is a mile-wide, an inch deep, and growing fast.

New research from WaveLength Market Analytics and Winn Technology Group, The Continuing Enterprise Cloud Computing Evolution, shows that 2012 saw the emergence of a new segment, the multicloud users. About 19% of the market is comprised of them, called Cloud Pros. Other segments are Cloud Pioneers (59%) that actively use or pilot a cloud, Cloud Planners (12%) with cloud plans, and Stragglers (10%) with no plans.

The enterprise cloud market and segments have quickly evolved; todays meaningful question is no longer if cloud is used but rather how much, said Natalie Robb, of WaveLength Market Analytics. Last year, cloud users said they expected 28% of IT to be cloud-based by 2015 and now they expect around 35%. Knowing what sets Cloud Pros and Pioneers apart is crucial for technology and telecom firms to advance technologies and reach buyers.

Other key findings from WaveLength/Winns report include:

The Continuing Enterprise Cloud Computing Evolution discusses broad trends in the changing cloud computing market. It examines penetration of different service deployment models, projects to prepare for deployment, and cloud enterprise application adoption.

The Continuing Enterprise Cloud Computing Evolution is a joint effort: Winn Technology Group collected the data and WaveLength conducted the analysis. Two more reports on the enterprise cloud market segments will be released in the coming weeks.

About WaveLength Market Analytics

WaveLength Market Analytics specializes in combining knowledge of technology markets, products and services with quantitative analysis for strategies and programs that deliver superior results. WaveLength's work includes business-to-business, consumer, service provider, and distribution channels across a range of technologies.

About Winn Technology Group

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The right sales price for the right customer: selling online backup as an MSP – Video




The right sales price for the right customer: selling online backup as an MSP
http://www.sosonlinebackup.com In order to give your customers the products they want, you must learn how to price them right for your customers and your market. A great pricing plan makes it easy for you to offer your customers an affordable and comprehensive managed backup service and earn a solid margin at the same time. Pricing multiple products and services is easy. It is a guided tour of IT industry trends and the SOS 360 Degree Partner Program that was held on November 8th, 2012, at 11 AM PDT. The webinar was hosted by Product Manager at SOS Online Backup, Derek Wood. The IDC recently reported that "Cloud servers will become a $22 billion industry by 2014. Grow your business by taking advantage of this onslaught of demand. This tour of the SOS ServerSave Partner Program with Sheilin covered the following information: - Opportunities in the cloud backup industry - The right sales price for the right customer - Private and public cloud deployment options - SOS ServerSave #39;s Exchange, SQL, Sharepoint, workstation, and laptop fleet backup - Centralized Management and reporting - Web Sales Integration Package - SOS 360 Degree Partner Program http://www.sosonlinebackup.comFrom:soswebinarsViews:1 0ratingsTime:01:20:45More inScience Technology

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The cloud as data-center extension

A year after Oregon's Multnomah County deployed an on-premises portfolio management application, the two IT staffers dedicated to it resigned. Other staff struggled to maintain the specialized server environment. Left with no other option to guarantee support of the mission-critical tool, the county leapt into the cloud.

"All of our IT projects are tracked through Planview," says Staci Cenis, IT project manager for Multnomah County, which includes Portland. "We use it for time accountability and planning. Monitoring scheduled and unscheduled maintenance shows us when staff will be free to take on another project."

Initially the county had two dedicated Planview administrators, Cenis explains. But over a period of around three months in 2009, both left their jobs at the county, "leaving us with no coverage, " Cenis says. "We didn't have anyone on staff that had been trained on the configuration of our Planview instance or understood the technical pieces of the jobs that run within the tool to update the tables," among other things.

Cenis hadn't considered the cloud before that issue, but agreed to abandon the in-house software in favor of Planview's software-as-a-service (SaaS) offering after assessing the costs. Training other IT staffers on server, storage, backup administration, recovery and upgrades alone would have compounded the on-premises software expenses, Cenis says.

Nowadays, with the infrastructure and application administration offloaded to the cloud, IT can handle most configuration, testing and disaster recovery concerns during a regularly scheduled monthly call. "I wish we had gone with the cloud from the start because it has alleviated a significant burden," Cenis says, especially in the area of software upgrades.

Each upgrade handled by the application provider instead of her team, she estimates, adds numerous hours back into her resource pool. "What would have taken us days if not weeks to troubleshoot is generally answered and fixed within a day or two," she adds. At the same time, users can access the latest software version within a month or two of its release.

Multnomah County's embrace of the cloud is one of five models becoming more common today, according to Anne Thomas Manes, vice president and distinguished analyst at Gartner.

Gartner categorizes them as follows:

Replace, as Multnomah County did by ripping out infrastructure and going with SaaS;

Re-host, where IT still manages the software, but it is hosted on external infrastructure such as Amazon, HP or Rackspace public or private cloud servers;

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The cloud as data-center extension

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Deails at http://www.connetu.com Delivered via a browser, the interface is visual and highly interactive, with the look and feel of a desktop application. Designing infrastructure within ConnetU private cloud grids has the feel of diagramming on a white board - but with the addition of instant #39;template #39; and #39;run #39; options.From:ConnetUViews:13 0ratingsTime:03:07More inScience Technology

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Interview with Lane Leverett – Video




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VCDX Lane Leverett talks to us about how he got where he is today in the virtualization industry, and how Enterprise Networking Solutions #39; new disaster recovery cloud hosting will work.From:TrainSignalIncViews:6 0ratingsTime:04:40More inScience Technology

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Get Dedicated Servers | Codero Web Hosting | 913.890.8250 | Secure Hosting | Honest | secure hosting – Video




Get Dedicated Servers | Codero Web Hosting | 913.890.8250 | Secure Hosting | Honest | secure hosting
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Good Web Hosting | Codero Web Hosting |913.890.8250| Reliable Hosting | Explained | Reliable Hosting – Video




Good Web Hosting | Codero Web Hosting |913.890.8250| Reliable Hosting | Explained | Reliable Hosting
http://www.kqzyfj.com Codero Hosting Dedicated Server Specials Codero Hosting has just launched brand new dedicated servers (Smart Servers) utilizing the best of cloud hosting technology. Again, these aren #39;t shared servers... you get the entire server all to yourself. Blending dedicated servers with cloud technology gives consumers much more than just ease of scalability. Factor in the following provided by the Codero.com: Cloud computing flexibility- Scale when you need it, in minutes, with a click of a button. Handle peaks, upgrade your hardware. Security- Smart Servers are 100 percent dedicated to you, so your data integrity is maintained. High disk input/output- Run high input/output applications without compromising speed or performance. Instant deployment- Automated server provisioning within minutes, and with a few clicks. Hassle-free migrations- Migrations or addition of a Smart Server occur in minutes, instead of hours or days. Private networking- Ready for multiple server configurations in a private network. Simple, web-based management- Visualize the OS startup screen, diagnose system performance, reboot or do a reinstall, all in a few clicks, and in minutes. Private Networking Done Right One of the coolest features (I think) is the private networking option. This allows you to have multiple servers and run the backend services on private servers connected to you main public server. Many people like to run database servers segmented off the public network. Multiple ...From:Codero HostinViews:1 0ratingsTime:00:30More inFilm Animation

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Free Dedicated Hosting | Codero Web Hosting |913.890.8250| Dedicated Server Web Hosting|cloud compte – Video




Free Dedicated Hosting | Codero Web Hosting |913.890.8250| Dedicated Server Web Hosting|cloud compte
http://www.kqzyfj.com Codero Hosting Dedicated Server Specials Codero Hosting has just launched brand new dedicated servers (Smart Servers) utilizing the best of cloud hosting technology. Again, these aren #39;t shared servers... you get the entire server all to yourself. Blending dedicated servers with cloud technology gives consumers much more than just ease of scalability. Factor in the following provided by the Codero.com: Cloud computing flexibility- Scale when you need it, in minutes, with a click of a button. Handle peaks, upgrade your hardware. Security- Smart Servers are 100 percent dedicated to you, so your data integrity is maintained. High disk input/output- Run high input/output applications without compromising speed or performance. Instant deployment- Automated server provisioning within minutes, and with a few clicks. Hassle-free migrations- Migrations or addition of a Smart Server occur in minutes, instead of hours or days. Private networking- Ready for multiple server configurations in a private network. Simple, web-based management- Visualize the OS startup screen, diagnose system performance, reboot or do a reinstall, all in a few clicks, and in minutes. Private Networking Done Right One of the coolest features (I think) is the private networking option. This allows you to have multiple servers and run the backend services on private servers connected to you main public server. Many people like to run database servers segmented off the public network. Multiple ...From:Codero HostinViews:1 0ratingsTime:00:42More inNews Politics

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