Cloud Hosting

A critical component of customer experience is to ensure that customer calls are answered in a timely manner. If the customer service line is down or if agents aren't available, customers become disappointed and dissatisfied.

Although cloud-based unified communications (UC) systems offer more contact center redundancy and resiliency, they are not free from operational and technological glitches.

Organizations migrate to cloud-based UC to reduce their server footprint, as well as outsource support and management to the UC provider. Contact center organizations can also integrate with the new cloud-based phone system.

Microsoft Teams, for example, integrates with contact centers to provide capabilities such as call routing, voice analytics, speech recognition, mobility and call scripting. Disaster recovery is another desirable capability as Microsoft invests more into redundancy and reliability for Teams. However, organizations must prepare for other failures that could result in a phone system outage for a contact center.

The greatest single point of failure for any organization hosting its calling platform in the cloud is its network and internet connection. IT leaders must ensure redundant networking and internet connectivity -- but not just for corporate headquarters. Remote users and offices must also be provided with multiple connectivity options.

Hosted systems can be vulnerable to cyberattacks fueled by something as simple as a leaked administrative credential. To ensure administrative systems are well protected, IT leaders must implement strict password policies and require users to satisfy multifactor authentication protocols before they can access a contact center's administrative console.

For organizations relying on hosted phone platforms, the right bandwidth makes a huge difference in call quality. System health and quality must be continually monitored to ensure the network has enough bandwidth to meet performance objectives.

Just like any cloud-based UC platform, Microsoft continuously updates Teams, and it's important that employees use the latest version of the software. Doing so helps keep operations secure and reduces the chance that a bug or an outage disrupts the users or client experience.

By following some of these recommendations, IT administrators can help ensure their phone system supports contact center redundancy. Even if Microsoft or another cloud provider itself suffers from an outage, these suggestions reduce client-side risks associated with configurations or system failures that could cause a system outage.

Reda Chouffani runs the consulting practice he co-founded, Biz Technology Solutions Inc. He is a healthcare informatics consultant, cloud expert and business intelligence architect who helps enterprise clients make the best use of technology to streamline operations and improve productivity.

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CHICAGO, Jan. 15, 2024 /PRNewswire/ -- The market for personal clouds may see more edge computing used, security measures strengthened, IoT and AI technologies integrated, and cross-platform compatibility prioritised. The development of personal cloud services is also anticipated to be influenced by environmental concerns, changing subscription structures, and regulatory compliance. It is vital to consistently observe industry trends in order to remain up to date on possible advancements.

The Personal Cloud Marketsize is expected to grow from USD 24.7 billion in 2023 to USD 57.7 billion by 2028 at a compound annual growth rate (CAGR) of 18.5% during the forecast period, according to a new report by MarketsandMarkets. The global Personal Cloud Market has witnessed a drastic rise in recent years, fueled by the ever-growing need for individuals to seamlessly manage and access their digital data across multiple devices. This dynamic landscape has seen a proliferation of personal cloud solutions that provide users with a secure and convenient platform to store, share, and retrieve their files, photos, and documents. The demand for personal cloud is rising as the world becomes increasingly interconnected, reshaping the way individuals interact with their digital content.

Browse in-depth TOC on "Personal Cloud Market"

344 - Tables 57 - Figures330 - Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

20182028

Base year considered

2022

Forecast period

20232028

Forecast units

Value (USD Million/Billion)

Segments Covered

Type, User Type, Hosting Type, Revenue Type, Vertical, and Region

Geographies Covered

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America

Companies Covered

Some of the significant Personal Cloud Market vendors are Google (US), Microsoft (US), Apple (US), Dropbox (US), AWS (US), Box (US), Seagate Technology (US), Western Digital (US), Synchronoss (US), Egnyte (US), BUFFALO Technology (Japan), Funambol (US), SugarSync (US), ElephantDrive (US), Cloudike (US), SpiderOak (US), ASUS Cloud (Taiwan), IDrive (US), AT&T (US), and OpenDrive (US).

One of the driving factors behind the surge in the Personal Cloud Market is the ubiquity of smartphones and connected devices. With the increased mobile device usage, consumers are seeking solutions that transcend the limitations of device-specific storage. Moreover, personal cloud services offer a centralized repository, allowing users to effortlessly synchronize and manage their data, creating a seamless and unified experience across various devices.

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Additionally, In the competitive realm of Personal Cloud Market, innovation is a driving force. Key players in the market continually strive to enhance user experience by introducing intuitive interfaces, leveraging AI for organization and search capabilities, and integrating seamlessly with popular applications. These innovations not only attract new users but also contribute to user retention in an environment where expectations are constantly evolving.

By User Type, the enterprises segment is expected to capture the highest CAGR during the forecast period.

The user type segment of the Personal Cloud Market is segmented into enterprises and consumers. The enterprises segment is estimated to hold the highest CAGR during the forecasted period. The enterprise user type plays a crucial role in the Personal Cloud Market, contributing to the demand for advanced features, robust security measures, and scalable solutions that cater to the specific demands of businesses. Unlike individual consumers, enterprises often require cloud services that facilitate collaboration, data management, and secure access for multiple users within a corporate environment. The role of the enterprise user type extends beyond basic storage needs, influencing the development of features such as advanced collaboration tools, administrative controls, and comprehensive security protocols.

A real-world example illustrating the impact of enterprise user types is the adoption of Microsoft OneDrive for Business. Microsoft has strategically positioned OneDrive for Business as part of its Microsoft 365 suite, catering specifically to the needs of enterprises. This service integrates seamlessly with other productivity tools, such as Microsoft Teams and SharePoint, providing businesses with a comprehensive ecosystem for file storage, collaboration, and communication. Enterprise-focused features, including advanced security measures, compliance tools, and centralized administrative controls, demonstrate how personal cloud providers tailor their offerings to meet the demands of large organizations.

Additionally, the enterprise user type influences pricing models within the Personal Cloud Market. Many providers offer business-oriented plans with tiered pricing by the number of users, storage requirements, and additional enterprise-grade features. This approach allows personal cloud service providers to address the scalability and customization needs of enterprises, aligning their offerings with the requirements of larger organizations that often operate on a different scale compared to individual consumers. As the trend towards remote work and digital collaboration continues, the role of the enterprise user type will likely grow in significance, shaping the direction of innovation and competition in the Personal Cloud Market.

Based on enterprises, the large enterprises segmentis expected to account for the largest market share during the forecast period.

The Personal Cloud Market, by enterprises, is segmented into SMEs and large enterprises. It is expected that during the forecast period, the large enterprises segment is expected to hold the largest market size and share in the Personal Cloud Market. Large enterprises wield significant influence in the Personal Cloud Market, driving demand for advanced features, enterprise-grade security, and scalable solutions tailored to the complexities of expansive organizational structures. Unlike individual consumers or SMEs, large enterprises operate on a massive scale, necessitating personal cloud services that can accommodate extensive data storage, sophisticated collaboration tools, and stringent security measures. The role of large enterprises in shaping the Personal Cloud Market is characterized by their capacity to set high standards for performance, security, and customization.

A compelling example illustrating the impact of large enterprises on the Personal Cloud Market is Amazon Web Services (AWS), which offers a comprehensive set of cloud services, including Amazon S3 for scalable object storage. Large enterprises leverage AWS for their cloud storage needs, benefiting from its reliability, scalability, and integration with a wide range of additional services. AWS caters to the diverse requirements of large enterprises by providing customizable solutions that align with their extensive computing and storage demands, effectively setting a benchmark for the industry.

Moreover, the role of large enterprises extends to influencing the development of cutting-edge technologies within the Personal Cloud Market. As these enterprises adopt emerging technologies like artificial intelligence, machine learning, and advanced analytics, personal cloud providers are compelled to integrate these functionalities into their services. The demand for innovative solutions that enhance data processing, insights generation, and overall efficiency is often driven by the requirements of large enterprises, shaping the trajectory of technological advancements within the Personal Cloud Market.

North America is projected to hold the largest market share during the forecast period.

By region, North America is projected to hold the most market share in the worldwide Personal Cloud Market in 2023, and this pattern is anticipated to be true over the course of the forecast period. The Personal Cloud Market in North America has emerged as a dynamic and influential force, reshaping the way individuals manage and access their digital content. The US and Canada are the major contributors, as most of the major companies of the Personal Cloud Market are based in these countries. The region's strong technological infrastructure and high levels of digital adoption have fueled the growth of personal cloud services, which encompass storage, synchronization, and sharing solutions for personal data. With the increasing reliance on smartphones, tablets, and other connected devices, users in North America are seeking seamless and secure ways to store and access their photos, videos, documents, and other files. Personal cloud services provide a convenient and user-friendly platform for individuals to store their digital assets remotely, allowing them to retrieve and share data across multiple devices effortlessly.

Key players in the Personal Cloud Market, such as major tech companies and dedicated service providers, have capitalized on the demand for secure and accessible storage solutions. The market has witnessed innovations such as enhanced security features, collaborative tools, and integration with other digital services, catering to the diverse needs of users. With the evolving digital ecosystem, the North American Personal Cloud Market is expected to maintain its significance, driven by the ongoing digital transformation, the proliferation of IoT devices, and the increasing awareness of data privacy. The region's tech-savvy population and the continual evolution of personal cloud offerings are likely to sustain the market's growth, making it a pivotal component of the broader digital landscape in North America.

Top Key Companies in Personal Cloud Market:

Some of the major personal cloud vendors Google (US), Microsoft (US), Apple (US), Dropbox (US), AWS (US), Box (US), Seagate Technology (US), Western Digital (US), Synchronoss (US), Egnyte (US), BUFFALO Technology (Japan), Funambol (US), SugarSync (US), ElephantDrive (US), Cloudike (US), SpiderOak (US), ASUS Cloud (Taiwan), IDrive (US), AT&T (US), and OpenDrive (US).

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Recent developments:

Personal Cloud Market Advantages:

Report Objectives

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Personal Cloud Market worth $57.7 billion by 2028 - Exclusive Report by MarketsandMarkets - PR Newswire

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Incident response planning and the development of incident handling procedures are core to any effective information security program. As enterprise cloud use becomes more ubiquitous, it's more important than ever to include the cloud in the incident response process.

Incident response, in general, encompasses plans, processes and controls that help organizations prepare for, detect, analyze and recover from an incident.

Cloud incident response is no different. Organizations still need plans, procedures and controls that facilitate incident detection and response actions. The infrastructure, however, has changed. Many organizations use cloud service providers (CSPs) for private and public cloud deployments, as well as a variety of SaaS, IaaS and PaaS systems. How cloud incident response is done, therefore, has some unique differences.

Cloud deployments involve the shared responsibility model. This means some assets and services in the cloud could be wholly or partially managed by CSPs. If organizations experience an intrusion in a SaaS cloud, for example, incident response efforts might not be triggered due to limited investigation capabilities and little visibility or telemetry available related to events and indicators of compromise. Within a more diverse IaaS cloud, however, many objects and assets are under the control of the customer and are largely their responsibility.

Another difference is that many of the security tools and controls teams rely on within on-premises data centers are not always the best fit for cloud environments. Some aren't compatible, for example, or have implementation or performance challenges. Other tools might not be attuned to cloud API calls and cloud working models to contextually detect attacks and intrusion indicators.

A third difference is that the entire cloud fabric is software-based. This means more emphasis is placed on using cloud-native services as guardrails and critical elements of the incident response workflow -- for example, focusing primarily on automation and orchestration. Finally, new costs can arise with cloud log and event generation, as well as cloud security services.

The benefits of building a cloud incident response function are many, especially as growth in cloud deployments continues. The worst time to figure out how to respond to an incident is during an incident, so preparation is key. Having a sound cloud incident response strategy in place ensures teams can quickly and effectively respond to security incidents, which, in turn, means the following:

The top challenges of cloud incident response include the following:

Incident response frameworks from NIST, ISO and SANS Institute, while not cloud-specific, are often used by organizations to create an incident response plan.

The Cloud Security Alliance offers a cloud-specific framework, which outlines the following four key phases:

The following best practices should be considered when building and executing cloud incident response strategies:

Dave Shackleford is founder and principal consultant with Voodoo Security; a SANS analyst, instructor and course author; and GIAC technical director.

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Netcracker Technology announced yesterday that European operator Andorra Telecom has successfully implemented its cutting-edge, cloud-native BSS and OSS solutions on AWS, which will revolutionize the telecom landscape in the Principality of Andorra. The upgrade to the full-stack, SaaS-based deployment of Netcracker Digital BSS and Digital OSS marks a significant milestone for Netcrackers long-standing customer that will accelerate its digital transformation journey.

Netcracker Digital BSS and Digital OSS, part of the flagship Netcracker Digital Platform, provide the operator with a state-of-the art IT foundation that supports fixed-mobile convergence to bring new and exciting benefits to its B2C and B2B customers, including the rollout of advanced digital services. By hosting the solution on AWS leading cloud platform, Andorra Telecom can leverage Agile development and DevOps, which will reduce IT complexity, support continuous updates, deliver better flexibility and help lower costs.

In addition, Netcrackers AI-driven, digital-first BSS and OSS portfolio will give Andorra Telecom critical advantages as the operator grows and expands its business and offerings, including improved scalability and agility; a future-proofed network infrastructure; introduction of innovative new digital services; faster time to market; and streamlined operations to reduce network downtime and advance overall service delivery.

Jordi Nadal, CEO of Andorra Telecom

Our ongoing partnership with Netcracker has given us the confidence to move our IT infrastructure into the cloud, which will further progress our digital journey. This successful deployment of a world-class cloud transformation project will bring many positive outcomes to us and our customers, positioning our business for success today and well into the future.

Sylvain Seignour, President of Netcracker

With this landmark IT transformation project, Andorra Telecom reinforces its commitment to pioneering technological advancements in the telecommunications industry. The long and successful collaboration with Netcracker exemplifies the synergy between innovation and operational excellence in the cloud, and we are proud to be part of such a forward-looking engagement.

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Amazon Web Services (AWS) looks set to make more money on three multi-million pound government contracts that went live on the same day in December 2023 than it has previously amassed through its decade-long involvement with the G-Cloud procurement framework.

The public cloud giant signed three 36-month contracts with several different major government departments that all went live on 1 December 2023, including one valued at 350m with HM Revenue and Customs and another worth 94m with the Department for Work and Pensions (DWP).

The remaining contract is one Computer Weekly previously reported on last month, worth 450m, that involves the provision of AWS public cloud hosting services to the Home Office.

These three contracts were all arranged via the governments G-Cloud procurement framework under the terms of the second iteration of the One Government Value Agreement (OGVA), which entitles public sector bodies to committed spend discounts on AWS services.

The contracts are collectively valued at 894m, and based on the governments own G-Cloud spend data mean AWS will make more money on these three contracts alone than it has during its 10-plus years of participation in G-Cloud, which has seen it accrue 757.7m in sales.

The G-Cloud framework was introduced in 2012 to make it easier for small and medium-sized enterprises to win public sector IT deals, as part of a package of measures the government at the time introduced to prevent lengthy, high-value IT contracts being awarded to the same handful of big tech suppliers.

The fact all three of these multi-million pound cloud contracts have been awarded through G-Cloud will raise eyebrows, said Owen Sayers, a senior partner at IT security consultancy Secon Solutions, given the go-live dates for the contracts occurred just days after the governments hyperscale-focused 1.35bn Cloud Compute 2 (CC2) framework went live.

This is because the first iteration of the Cloud Compute framework was set up to counteract the problem of hyperscale cloud providers using G-Cloud to directly award multi-million pound cloud contracts. 894m of spend on services that should naturally fall under the new CC2 Framework [going] through G-Cloud is at least eyebrow-raising, said Sayers. And when we then look at how relatively disproportionate that single days spend is, based upon historic G-Cloud spend for AWS, it ought to set alarm bells ringing.

HMRC, DWP and the Home Office are, according to the governments G-Cloud sales data, Amazons top three public sector customers in terms of spend, and each of these new contracts appear to be renewals of deals they signed previously under the OGVA.

And each of these new deals is significantly larger in value than its predecessor. As previously detailed by Computer Weekly, the 450m Home Office contract was also nearly four times the value of the previous deal it had in place with AWS.

The last OGVA deal HMRC did with AWS was valued at 94m, meaning its spend with the public cloud giant will be almost quadruple what it was this time around, while the previous DWP contract was valued at 57m, meaning its spend with AWS is set to almost double this time around.

HMRC is known to be in the midst of an ongoing migration of its legacy IT systems either to the public cloud or the governments Crown Hosting colocation facility in support of its cloud-first stance on new technology deployments.

Computer Weekly asked a representative from HMRC for further details about why its spend with AWS is set to rise so significantly over the next three years, and received the following statement in response.

Taking advantage of hyperscale cloud is helping us transform how we operate, enabling us to build and run more resilient services to support customers, the HMRC spokesperson said. It allows us to easily update services and scale up quickly to meet peaks in demand. Our new contract supports our cloud-first approach and provides significant discounts for us and the taxpayer.

Computer Weekly also asked DWP to give an account for its projected uptick in cloud spend, but the department did not directly answer the question.

The department is known to be in the process of moving its frontline workloads from its own private datacentre to the public cloud, and has set itself a goal of having 70% of its infrastructure running in the public cloud before the end of the 2023/2024 financial year.

Nicky Stewart, former head of ICT in the UK governments Cabinet Office, predicts the next few months will see many more government departments renew contracts with AWS that will allow them to benefit from the OGVA terms.

As previously revealed by Computer Weekly, the UK competition watchdog the Competition and Markets Authority (CMA) is in the throes of an anti-trust probe involving AWS, and is also one of the beneficiaries of the OGVA scheme.

All of these contracts will be attracting a discount based on committed spend [which] is one of the theories of harm that the CMA is currently investigating, she said.

Its beyond ironic that the current government thinks its appropriate to lock itself, taxpayers and any incoming government into this level of commitment, particularly in the context of the CMA investigation, said Stewart.

This is just another indication of how deeply HM government is locked into AWS cloud services it probably had no option given that spending is so high and discounts must be preserved at any cost, but it is hard to see how these contracts are going to work in the longer-term best interests of government and the taxpayer. But it will be interesting to see if the CMA renews its own OGVA contract with AWS.

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AWS secures 894m in cloud spend across three contracts with UK government on same day - ComputerWeekly.com

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