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Cloud Computing Services Market: Applications and Regional Insights During the Forecasted Period 2020-2030 – 3rd Watch News

Prophecy Market Insights Cloud Computing Services market research report focuses on the market structure and various factors affecting the growth of the market. The research study encompasses an evaluation of the market, including growth rate, current scenario, and volume inflation prospects, based on DROT and Porters Five Forces analyses. The market study pitches light on the various factors that are projected to impact the overall market dynamics of the Cloud Computing Services market over the forecast period (2019-2029).

The data and information required in the market report are taken from various sources such as websites, annual reports of the companies, journals, and others and were validated by the industry experts. The facts and data are represented in the Cloud Computing Services report using diagrams, graphs, pie charts, and other clear representations to enhance the visual representation and easy understanding the facts mentioned in the report.

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The Cloud Computing Services research study contains 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis. The predictions mentioned in the market report have been derived using proven research techniques, assumptions and methodologies. This Cloud Computing Services market report states the overview, historical data along with size, share, growth, demand, and revenue of the global industry.

All the key players mentioned in the Cloud Computing Services market report are elaborated thoroughly based on R&D developments, distribution channels, industrial penetration, manufacturing processes, and revenue. Also, the report examines, legal policies, and competitive analysis between the leading and emerging and upcoming market trends.

Cloud Computing ServicesMarket Key Companies:

Amazon Web Services Inc., Akamai Technologies Inc., Cisco Systems Inc., Google Inc., IBM Corp, Hewlett Packet Inc., Dell Inc., Microsoft Corp., VM-Ware, Inc., and Yahoo Inc.

Segmentation Overview:

Apart from key players analysis provoking business-related decisions that are usually backed by prevalent market conditions, we also do substantial analysis on market segmentation. The report provides an in-depth analysis of the Cloud Computing Services market segments. It highlights the latest trending segment and major innovations in the market. In addition to this, it states the impact of these segments on the growth of the market.

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Regional Overview:

The survey report includes a vast investigation of the geographical scene of the Cloud Computing Services market, which is manifestly arranged into the localities. The report provides an analysis of regional market players operating in the specific market and outcomes related to the target market for more than 20 countries.

Australia, New Zealand, Rest of Asia-Pacific

Key Questions Answered in Report:

Stakeholders Benefit:

About us:

Prophecy Market Insights is specialized market research, analytics, marketing/business strategy, and solutions that offers strategic and tactical support to clients for making well-informed business decisions and to identify and achieve high-value opportunities in the target business area. We also help our clients to address business challenges and provide the best possible solutions to overcome them and transform their business.

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COVID-19 Impact and Recovery Analysis- Global Cloud Services Brokerage Market 2020-2024 | Increasing Adoption of Cloud Computing to Boost Growth |…

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the global cloud services brokerage market and it is poised to grow by USD 14.17 billion during 2020-2024, progressing at a CAGR of over 20% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Request for Technavio's latest reports on directly and indirectly impacted markets. Market estimates include pre- and post-COVID-19 impact on the Cloud Services Brokerage Market Download free sample report

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Accenture Plc, Arrow Electronics Inc., Capgemini Services SAS, Cognizant Technology Solutions Corp., Dell Technologies Inc., DXC Technology Co., Fujitsu Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., and Wipro Ltd. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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The increasing adoption of cloud computing has been instrumental in driving the growth of the market.

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations. https://www.technavio.com/report/cloud-services-brokerage-market-industry-analysis

Cloud Services Brokerage Market 2020-2024: Segmentation

Cloud Services Brokerage Market is segmented as below:

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR43381

Cloud Services Brokerage Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The cloud services brokerage market report covers the following areas:

This study identifies the low IT cost as one of the prime reasons driving the cloud services brokerage market growth during the next few years.

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Cloud Services Brokerage Market 2020-2024: Key Highlights

Table of Contents:

Executive Summary

Market Landscape

Market Sizing

Five Forces Analysis

Market Segmentation by Deployment

Customer Landscape

Geographic Landscape

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendor Analysis

Appendix

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavios report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavios comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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COVID-19 Impact and Recovery Analysis- Global Cloud Services Brokerage Market 2020-2024 | Increasing Adoption of Cloud Computing to Boost Growth |...

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The biggest theme of the digital revolution (and 3 ways to play it) – Livewire Markets

The cloud computing ecosystem includes Infrastructure-as-a-Service (IaaS) and Software-as-a-service (SaaS).

IaaS is a form of cloud computing that provides virtual computing resources over the internet. The key advantages of using IaaS are lower cost, flexibility and scalability. In simple terms, they are akin to the railroads of the industrial revolution, but in this instance, providing the infrastructure, speed and compute power without geographical constraints and much, much faster than any railroad can be built.

Software-as-a-service (SaaS) is the application layer of cloud computing. Where the software is hosted in the cloud, the end user can access the application anywhere, anytime over the internet. These are the locomotives; using the modern-day railroads to deliver their product (software) to consumers and business alike.

We explain in this exclusive wire why cloud computing is the biggest theme of the Digital Revolution, why its growth is accelerating, and three stocks we like in the theme.

Worldwide IT spending is a $2.1 trillion per annum industry - split by software, devices, IT services, and data centres. We are seeing a structural change developing with three of the big IT spends of software, IT services and data increasingly being stored in the cloud. A clear example of this in practice is a Microsoft 365 subscription.

However, cloud computing expenditure as a percentage of total IT expenditure is still in its infancy at about 5%-6%, so there is a very long runway of growth ahead on their respective S-curves.

The reason they are growing strong is that most consumers find it a far more simple, secure and cheaper solution than traditional methods of software deployment and IT infrastructure. Cloud computing is a one-stop shop and is continuing to take a bigger share of an increasing IT spend market.

In addition, the underlying cloud computing providers are growing strongly and they have fantastic business models: high margins (gross margins can be >90%); very scalable; highly recurring revenue (churn is very low and many customers are on long-term subscriptions) and working capital (they are paid in advance of providing the service).

The key thing to note is most of the SaaS providers are outsourcing the core computing to the IaaS providers. The IaaS players provide hosted cloud storage and compute at highly discounted rates in what is a race to scale to leverage cost and security advantages.

Anecdotally, almost all the companies we meet are migrating to the cloud in some form and via the big IaaS vendors in Google, Microsoft, and Amazon, and in the developing world, Alibaba. These four companies provide scalable, commoditised computing power, via their network of data centres and servers. These are the big 4 winners, accounting for 94% of the global IaaS market.

For software companies and corporates all over the world, this provides discernible benefits: they can run virtually any application or operating system on this infrastructure and can easily scale their use of the service, both up and down, depending on demand.

In addition, the scale of the big IaaS vendors drives the cost down and hence accelerates the transition to the cloud. To provide this infrastructure reliably and with increased performance in a global context, these companies need to be really, really big. Hence, why there are only four.

As the Big 4 IaaS players continue to benefit from the migration of workloads to the cloud over the next five years, they could see a doubling of their cloud infrastructure revenues. We would also expect many of them to continue to improve margins as they enjoy the benefits of scale, which will ultimately contribute to sustained earnings growth.

The headline risk around the public cloud companies is the potential impact of government regulation. These companies have dominant positions and it manifests in concerns about data protection, security and/or anti-competitive practices. Another risk is a wider economic slowdown. While the migration to the cloud from corporates is expected to increase, businesses may choose to delay in the short term.

Huge acceleration in Digital transformation

Recent announcements from the CEOs at the forefront describe the changes they have seen:

The big players in this theme

It's difficult to access this theme in Australia with the largest reasonable-sized cloud computing ASX listed stocks being SaaS vendors, Xero and Wisetech. However, the largest market cap IaaS and SaaS names globally include the following:

Our current preference for our clients to benefit from this theme is through the large IaaS vendors (Microsoft, Amazon, Alphabet and Alibaba) along with selective SaaS providers such as ServiceNow, Atlassian and Freee.

Atlassian, based in Sydney, is the global leading collaboration software used by developers and IT teams more broadly. The companys revenues are growing above 30% p.a. and it has an extremely efficient go-to-market strategy, enabling the group to have a lower sales and marketing spend per dollar of revenue than its peers. This allows the company to invest significantly in R&D, whilst generating a free-cash-flow margins in excess of 30%. The Corona virus impact has led the company to shift to offence, with increasing hires and the offer of free product trials to help customers out during this crisis. Such measures should see an acceleration of growth in one, two or three years out.

Freee, is a Japanese cloud-native accounting software, is penetrating a very large and nascent domestic market. In Australia, 62% of small businesses use cloud-based accounting software (with Xero being the market leader). In Japan, the market is much more nascent, with just 14% of small businesses using cloud-based accounting software. The market is also very large, particularly in the mid-market where average revenue per user (ARPUs) will be significantly higher than Xero. Should Freee execute on the opportunity, they could have a similar market cap to Xero (US$8.4bn) vs. their current US$2.4bn in future years.

ServiceNow, is a cloud-based company that provides software for technical management support. The company specialises in IT services and has built out an impressive platform of tools used to support customers from services to security. The company is growing revenues above 30% p.a. with close to a 30% free-cash-flow margin. High growth rates look sustainable given the recent release of a premium version of their core IT Services Management product. This comes with significantly enhanced features of artificial intelligence and machine learning, coupled with a 50% uplift in price and already gaining good traction.

Munro Partners has owned Microsoft, Google, and Amazon since the establishment of the Munro Global Growth Fund in 2016 and owned them for many years prior at our previous firm. While Chinas Alibaba was added early in 2019, our clients have benefited from strong absolute and relative returns as this thesis has played out.

Munro focuses on identifying and investing in companies that have the potential to grow at a faster rate and on a more sustainable basis than the peer group. To find out more, hit contact below.

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Datadog Earns Coveted FedRAMP Authorization, Permitting Its Use By U.S. Government Agencies – Motley Fool

Datadog (NASDAQ:DDOG) announced on Thursday that it had successfully navigated the Federal Risk and Authorization Management Program (FedRAMP) certification process and has achieved its Low-Impact Software-as-a Service (SaaS) Authorization.

Achieving this distinction allows U.S. federal government departments and agencies to adopt and use Datadog's cloud monitoring platform, which became available in the FedRAMP marketplace on May 14, 2020.

Image source: Getty Images.

"We're excited to bring our cloud monitoring capabilities to government agencies and public sector customers, and will continue to work on further FedRAMP authorizations," said Ilan Rabinovitch, Datadog's vice president of product and community. "Datadog's authorization for low-impact SaaS in the FedRAMP marketplace reflects our commitment to privacy, security, and compliance."

Datadog's tools and services not only help customers scale their cloud-computing operations, it also monitors activity across client's cloud-based systems, notifying them of any critical issues that might result in costly downtime. Once a problem has been identified, Datadog sends out an alert to the appropriate technician, not only reporting the issue, but also providing helpful suggestions about how to resolve the problem.

The system even works for customers that have data strewn across a multi-cloud network, helping breakdown silos that exist within organizations. Datadog also gathers data that provides useful analytics that can help customers prevent similar issues from occurring in the future.

The technologies that Datadog provides "are invaluable to federal, state, and local governments as they modernize their digital operations and bring their services to the public through the cloud," the company said in a statement.

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Datadog Earns Coveted FedRAMP Authorization, Permitting Its Use By U.S. Government Agencies - Motley Fool

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Cloud Computing In Pharmaceutical Industry Market Analysis, Size, Regional Outlook, Competitive Strategies and Forecasts to 2026 – 3rd Watch News

The Cloud Computing In Pharmaceutical Industry market study added by Market Study Report, LLC, exhibits a comprehensive analysis of the growth trends present in the global business scenario. The study further presents conclusive data referring to the commercialization aspects, industry size and profit estimation of the market. The study also illustrates the competitive standing of leading manufacturers in the projection timeline whilst incorporating their diverse portfolio and regional expansion endeavors.

The Cloud Computing In Pharmaceutical Industry market report is an in-depth analysis of this business space. The major trends that defines the Cloud Computing In Pharmaceutical Industry market over the analysis timeframe are stated in the report, along with additional pointers such as industry policies and regional industry layout. Also, the report elaborates on the impact of existing market trends on investors.

Request a sample Report of Cloud Computing In Pharmaceutical Industry Market at:https://www.marketstudyreport.com/request-a-sample/2716924?utm_source=3wnews.org&utm_medium=AG

COVID-19, the disease it causes, surfaced in late 2019, and now had become a full-blown crisis worldwide. Over fifty key countries had declared a national emergency to combat coronavirus. With cases spreading, and the epicentre of the outbreak shifting to Europe, North America, India and Latin America, life in these regions has been upended the way it had been in Asia earlier in the developing crisis. As the coronavirus pandemic has worsened, the entertainment industry has been upended along with most every other facet of life. As experts work toward a better understanding, the world shudders in fear of the unknown, a worry that has rocked global financial markets, leading to daily volatility in the U.S. stock markets.

Other information included in the Cloud Computing In Pharmaceutical Industry market report is advantages and disadvantages of products offered by different industry players. The report enlists a summary of the competitive scenario as well as a granular assessment of downstream buyers and raw materials.

Revealing a gist of the competitive landscape of Cloud Computing In Pharmaceutical Industry market:

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An outlook of the Cloud Computing In Pharmaceutical Industry market regional scope:

Additional takeaways from the Cloud Computing In Pharmaceutical Industry market report:

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This report considers the below mentioned key questions:

Q.1. What are some of the most favorable, high-growth prospects for the global Cloud Computing In Pharmaceutical Industry market?

Q.2. Which products segments will grow at a faster rate throughout the forecast period and why?

Q.3. Which geography will grow at a faster rate and why?

Q.4. What are the major factors impacting market prospects? What are the driving factors, restraints, and challenges in this Cloud Computing In Pharmaceutical Industry market?

Q.5. What are the challenges and competitive threats to the market?

Q.6. What are the evolving trends in this Cloud Computing In Pharmaceutical Industry market and reasons behind their emergence?

Q.7. What are some of the changing customer demands in the Cloud Computing In Pharmaceutical Industry Industry market?

For More Details On this Report: https://www.marketstudyreport.com/reports/covid-19-outbreak-global-cloud-computing-in-pharmaceutical-industry-market-report-development-trends-threats-opportunities-and-competitive-landscape-in-2020

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Cloud Computing In Pharmaceutical Industry Market Analysis, Size, Regional Outlook, Competitive Strategies and Forecasts to 2026 - 3rd Watch News

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On-Demand Webinar – The Future of Cloud Computing in Capital Markets – Finextra

An increase in regulatory, client service and margin pressures has prompted a growing number of firms to seek a move to Cloud-based, shared service solutions in order to remain competitive.

Making the switch from legacy to Cloud-enabled technology can yield many advantages that have lasting impact such as increased operational agility, enhanced security, and resiliency to name a few, which is why Capital Markets firms are adopting these best practices.

To be effective, migrating to the Cloud requires a clear roadmap with alignment from business and technology stake holders to avoid a cumbersome and excessively complex process. But what are the practical options? A firms Cloud journey doesnt have to be a binary choice of traditional vs. fully-native; there can be a continuum that allows for incremental development and adoption, with tangible business benefits gained at each stage.

With specific focus on Global Asset Servicing, a use case solving end-to-end corporate actions complexities running on Amazon Web Services (AWS), this webinar will share first-hand insights from a significant transformation project.

Listen in on in this Finextra webinar on-demand, in association with Amazon Web Services (AWS) and Broadridge Financial Services, an AWS Partner Network (APN) Advanced Technology Partner, and join the discussion on the future of Cloud computing for capital markets, covering:

oMigrating to the Cloud, a lift and shift model": navigating challenges and highlighting best practices oHow to enhance your DevOps model to drive technical and business engagement oEvaluating your resilience and security and meeting data protection requirements

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SaaS Cloud Computing Market Size 2025 Global Industry Sales, Revenue, Price trends and more – Cole of Duty

Market Study Report, LLC, adds a comprehensive research of the SaaS Cloud Computing market that mentions valuable insights pertaining to market share, profitability graph, market size, SWOT analysis, and regional proliferation of this industry. This study incorporates a disintegration of key drivers and challenges, industry participants, and application segments, devised by analyzing profuse information about this business space.

Request a sample Report of SaaS Cloud Computing Market at:https://www.marketstudyreport.com/request-a-sample/2625837?utm_source=coleofduty.com&utm_medium=Ram

The SaaS Cloud Computing market report is an exhaustive investigation of this business sphere. The report predicts the market renuaameration and growth rate over the estimated timeframe. It expounds the vitals of SaaS Cloud Computing market including net revenue amassed, industry share of various regions, and total sales garnered by different product segments. The report additionally highlights the key growth markers and restraints of this industry vertical.

Understanding the geographical landscape of SaaS Cloud Computing market:

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Additional highlights of the SaaS Cloud Computing market report are listed below:

For More Details On this Report: https://www.marketstudyreport.com/reports/global-saas-cloud-computing-market-2020-by-company-regions-type-and-application-forecast-to-2025

Some of the Major Highlights of TOC covers:

Development Trend of Analysis of SaaS Cloud Computing Market

Marketing Channel

Market Dynamics

Methodology/Research Approach

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SaaS Cloud Computing Market Size 2025 Global Industry Sales, Revenue, Price trends and more - Cole of Duty

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FaceApp Privacy: What You Need To Know About The Viral Russian App – Forbes

Viral face filter app FaceApp is back, with a new gender-swapping function. Is the Russian owned app ... [+] a danger to your privacy?

Face-changing app FaceApp went viral last year as people used its old filter to find out what theyd look like in 50 years. Now, the app is back with a new gender-swapping filter thats once again taking social media by storm.

FaceApp is certainly a fun app, but is it a danger to your privacy?

FaceApp was launched in 2017, but it wasnt until its resurgence last year thatconcerns were raised about the Russian owned app having access to potentially millions of photos. At the time, a closer look revealed that Russian owned FaceApp wasnt all that badthe risks were hyped, as they often are with anything that goes viral.

But in December last year, the FBI issued a warning about FaceApp, sayingFaceApp and other apps developed in Russia are potential counterintelligence threat.

Its not long since FaceApp came crashing back into the mainstream, and people are again concerned. This week, theWashington Postran an article raising questions about the appwhat data does FaceApp collect, what is FaceApp doing with this information, who has access to it, and how can your data be deleted?

Likemany other apps, FaceApp does include trackers from Facebook and AdMob, and users in Russia may have their data stored in the country. But FaceApp ownerYaroslav Goncharov is adamant that the app does not share data with Russian authorities.

At the same time, it wouldnt be crazy to think an app that collected peoples photos might store it for use in the future for, I dont know, facial recognition? Again, Goncharov says no. When Goncharov and I exchanged some emails and he told me:We do not use the photos for any reason other than to provide the editing functionality.

Meanwhile, he underscored that FaceAppdeletes photos from its cloud servers within 24 to 48 hours after they are last edited. All photos are encrypted using a key stored locally on your devicethey are only temporarily cached on the apps cloud servers during the editing process.

FaceAppsprivacy policyhas been recently updated to reflect some more stringent controls and I asked a privacy expert to take a look.Rowenna Fielding, head of individual rights and ethics at Protecture saysFaceApps updated privacy policy is pretty solid and reassuring because it states explicitly that uploaded photos will only be used for the app itself and not shared or re-used for any other reason.

Reading between the lines, the purpose of improving the app probably includes training the algorithm itself, which has little impact on the individual who has uploaded their photo, she explains.

However, that doesnt mean FaceApp is risk freewith any free service, such as Google andFacebook, you are giving up some data in exchange for its use.

Jake Moore, cybersecurity specialist at ESET warns: When anything is free, you must always ask yourself what is in it for the owners of the app and how do they make their money?

He advises users to read every apps terms of use, pointing out that companies often have hidden agendas to gain mass information for purposes such as teaching facial recognition algorithms, or learning connections from phone contacts.

Fieldingagrees that like many free services, FaceApp includes the possibility of a large number of secondary data extractions and uses that have little to do with the function of the app itself.

She also warns that the social login facility opens up a much wider doorway for data-scraping by third parties. Therefore, she says: Id hardly call it privacy-friendly, but there has clearly been a significant effort to identify and explain the uses of data associated with the app.

On the surface of it, Fielding would give FaceApps privacy notice an 8 out of 10.

So FaceApp seems ok, but also be aware that deleting your data might not be as straightforward as it seems. The Washington Post mentions that simply deleting the app wont get rid of the photos FaceApp may have in the cloud. Goncharov said people can put in a request to delete all data from FaceApps servers, but the process is convoluted, the article reads.

So on the surface, its not exactly privacy-friendly, but FaceApp doesnt appear to be a huge danger to your privacy. Even so, remember that handing your data over to any app is still a risk, and most do share it with third parties in some way.

Its important to think firstif you really want to use FaceApp, go ahead, just make sure you are aware of the caveats and ensure share the risks with others too.

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FaceApp Privacy: What You Need To Know About The Viral Russian App - Forbes

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Why This Cloud ETF Can Keep up its Torrid Pace – ETF Trends

Up 33.49% year-to-date, the Global X Cloud Computing ETF (Nasdaq: CLOU) underscores just how hot cloud computing stocks. Some of that run is being fueled by the COVID-19 shift to working from home, but analysts see positive, longer-ranging implications for cloud computing names.

The cloud computing industry refers to companies that (i) license and deliver software over the internet on a subscription basis (SaaS), (ii) provide a platform for creating software applications which are delivered over the internet (PaaS), (iii) provide virtualized computing infrastructure over the internet (IaaS), (iv) own and manage facilities customers use to store data and servers, including data center Real Estate Investment Trusts (REITs), and/or (v) manufacture or distribution infrastructure and/or hardware components used in cloud and edge computing activities.

We identify companies that not only benefit from COVID shifts in budgets and customer demand, but can sustain the benefit long term amid accelerated digital transformations, large addressable markets, superior technology/competitive moat, and strong customer economics,Kash Rangan, research analyst at Bank of America, said in a note.

Declining costs in cloud adoption and increasing ease of use are among the factors driving the cloud computing boom. Several of CLOUs marquee components have first-mover advantages in various cloud niches and are building attractive competitive moats in the space. CLOUs IaaS exposure should beneficial to long-term investors.

Home to nearly $749 million in assets under management, CLOUD has one of the largest weights among all ETFs to high-flying Zoom (NASDAQ: ZM), one of the prime beneficiaries of the work from home trend.

Zoom is a company that has succeeded in video communications, a segment of the market that is complex and difficult to figure out, the Bank of America analyst said.

Zoom accounts for nearly 6% of CLOUs weight. Bank of America has a $260 price target on the stock and a $235 price forecast on Twilio (NYSE: TWLO), CLOUs largest holding at 6.25%.

The cloud computing industry that was estimated to be worth$188 billionin 2018 is expected to be worth over$300 billionby 2022, a nearly 15% annualized growth rate. IaaS is a major contributor to that growth. Investors have added nearly $151 million to CLOU this year.

For more on thematic ETFs, please visit our Thematic Investing Channel.

The opinions and forecasts expressed herein are solely those of Tom Lydon, and may not actually come to pass. Information on this site should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation for any product.

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Why This Cloud ETF Can Keep up its Torrid Pace - ETF Trends

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Could the European Cloud Deliver Data Protection by Default? – CPO Magazine

On 4 June, French and German ministers unveiled the so-called European cloud infrastructure project, Gaia-X.

Geopolitical tensions and trade wars appear to be behind the project, which will function as a platform for businesses to search for data storage providers that comply with Europes data protection laws as well as its principles of openness, interoperability, transparency, and trust.

11 French and 11 German firms will initially be involved in offering a secure environment for the cross-business sharing of data in Europe. Essentially, the system will link-up various suppliers of cloud services into an interoperable data exchange.

When the scheme was first mooted in November 2019, chief among concerns seemed to be the U.S. CLOUD Act. This act, signed in 2018, would force United States storage providers to allow access to US law enforcement to information stored on their servers, regardless of where that data is physically located.

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Despite EU fears that international tech giants such as Amazon, Google or Microsoft, have too much control over Europeans data, Gaia-X does not seem poised to rival their offerings.

Nonetheless, French Finance Minister, Bruno Le Maire, and German Economy Minister, Peter Altmaier, were keen to talk up the projects potential.

In my talk with American companies, there is a real chance that Gaia-X standards could become a gold standard in cloud services around the world, said Altmaier.

But the door is still open to non-European companies to be involved in the project, so long as they adhere to EU rules and principles, We are not China. We are not the United States. We are European countries with our own values, said Le Maire.

But experts see reasons other than so-called data sovereignty at work. While fears of surveillance will certainly be part of the reason for Gaia-X as a concept, placing Europe in the drivers seat controlling its own data, it seems to me there are other factors at play, said Damien Mason, Digital Privacy Expert at ProPrivacy.

Fears are most certainly warranted, given that the biggest cloud providers are mostly based in the United States a country that has been caught red-handed in its attempts to coerce companies into implementing backdoors and helping the state spy on anyone and everyone it can. We are likely to hear the term data sovereignty several more times throughout the next few years. Thankfully, Gaia-X isnt solely a government project, but it still needs to be fully transparent about its workings. If at all possible, independent third-party verification is preferred, but this seems unlikely, he continued.

Germany remains the biggest player in the European Union and the UKs upcoming exit threatens its existence. Establishing Europe as a cloud superpower through collaboration with France and other participating countries seems to be an effort to help strengthen unification, deterring others from conducting their own Brexit.

German Economy Minister Peter Altmaier is right when he says that data will be the most important raw material of the future and Europes stance on privacy has drastically differed from the US and Chinas more authoritarian stance. The introduction of Gaia-X allows Europe to attain data sovereignty, which eschews all fears of surveillance and is in the interest of its citizens that have enjoyed privacy-focused laws such as GDPR come into place over the past few years, explained Mason.

The more countries that get involved in the project, the more likely it is that they will keep each other in check, but, pointed out Mason, its important for the regular consumer to be informed about the inner workings of the project for it to be successful. Its difficult to say whether Gaia-X will be popular among neighboring countries or respective populations, but many will want to escape the clutches of the information superpowers that already surround us.

According to the project website: Representatives from seven European countries are currently involved in the project. We want to invite other European partners to join the project and to contribute to its development. Many dialogues are already underway and will be further intensified. Furthermore, GAIA-X is in continuous exchange with the European Commission.

This is not the first time Europe has tried to boost industrial policy: there was Quaero, the EU-subsidised motor of Franco-German research; Galileo, the European satellite alternative to GPS, which was affected by delays and cost increases; as well as Numergy and Cloudwatt Frances massively subsidized attempt at a local cloud. None of these ultimately succeeded.

To have control over European data could be one reason behind new #cloud project Gaia-X as biggest cloud providers are mostly based in U.S. #respectdataClick to Tweet

But Gaia-X may buck that trend. The project will be managed by a non-profit foundation in Belgium with companies including Deutsche Telekom, Orange, Atos, BMW and Siemens all set to be involved. The massive move to work from home caused by the COVID-19 pandemic may also focus CEOs minds on where their data is currently stored and what specific safeguards are enshrined in law.

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