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Top 5 trends and predictions for market research in 2021 – AZ Big Media

What does 2021 look like for the market research industry? For over 20 years, market researchers have been under constant pressure to prove the value of our services, and nothing has changed in that regard. As we face a pandemic that has cut into corporate and client profits, market researchers are once again called upon to innovate and show our value.

Budgets for 2021 are almost certain to be lower than 2020. In the U.S.,Gartnersresearch presents a sad but realistic picture with almost half of CMOs experiencing mid-year budget cuts as a result of the pandemic. According to a survey byDun & Bradstreet,70 percent of senior marketers in the U.K. say their budgets have been cut as a result of COVID-19. Yet, 76 percent are facing increased pressure to deliver leads even during the pandemic. These cuts obviously affect funds that could be used for market research.

However, there are ways to adapt during this prolonged period of turmoil. Here are a Bastion db5s top five trends and predictions for market research in 2021:

We should all plan for budgetary pressures. As CMOs plan their own future budgetary cuts rather than gambling on budgets bouncing back, they will eliminate non-essential costs and attempt to renegotiate current contracts and plans. Market research firms need to act now to plan for how these cuts will affect their businesses. There may not be more PPP or other government support, so banking on one to make EBIT goals would be reckless. These budget changes will drive most market research trends in 2021, acting as a catalyst for continuing what weve seen so far.

Budget pressures will further accelerate the rise in spending on new, DIY and automated platforms, that are more affordable than full-service market research partners. Client-side market research professionals may also look more aggressively for customizable platforms that can help automate their market research needs. Theres a huge potential for market research agencies that can crack and simplify the automation process of converting data into usable insights as current tools are too technical, too clunky and too labor intensive. Keep in mind:

Over the next decade, the raw data material for market research will grow dramatically in volume and become even more affordable.

Data mining, social-media listening, web analytics, point-of-sale data, customer relationship management, insight communities and neuromarketing will expand rapidly. These tools will reducebut not eliminatethe use of survey research.

The power of multi-sourced data will be in merging it and presenting holistic insights across sources, so any emerging tools must be able to handle a myriad of data types and enormous volume of input.

The pandemic has accelerated many organizations moves online.Gartnernotes, In 2020, investments in paid, owned and earned digital channels now account for almost 80 percent of multichannel budgets, with digital advertising and search advertising taking nearly a quarter (22 percent), social marketing (11.3 percent) and website (10.4 percent) topping the list. If clients and marketers are diving into digital, then market research needs to better cater to these channels. Digital tagging is a start, but GDPR and recent government oversight on privacy mean tagging is available on just a fraction of digital platforms, so we need to develop some additional strategies.

Market researchers shouldnt wait for face-to-face groups to come back. They need to start moving qualitative projects to a virtual setting now. Then, when face-to-face meetings finally do become normal again, some of the more traditional market research practices can be reincorporated. Market researchers should be flexible, ready to embrace virtual tactics while preparing to grasp the opportunities this variable environment provides by combining old and new techniques.

The market will continue to diverge between automated data collection platforms and insights consultants. CMOs dont just want cost savings, they want increased value and ROI. Automated platforms cant always provide transformative insights, but consultants can. This will inevitably mean more specialization. Large do it all conglomerates are already being broken up. To diverge and provide true insights, a market research consultant will need to specialize, knowing their area of expertise better than the client knows their business.

Being adaptable is a good idea at the best of timesduring unstable times its a necessity. Prepare in advance for all eventualities. Dont just expect disruptions, but actively go looking for them and be a source of innovation. Different pressures require different responses, and difficult decisions. Move fast when the time is right to get ahead, or you will likely be left behind.

As we look ahead to next years trends and predictions, one thing is certain, the pandemic has had a significant impact on all businesses, including market research. Market researchers need to expect budget cuts and must adapt to continue to prove our value. Digital and virtual offerings, automation and AI adoption, specialization and agility will all play a huge role in the year to come. The most important thing a market researcher can do now is to accept the change and look for ways to meet the moment.

Chris Hubble serves as CEO of market research and consumer insights agencyBastion db5. Before founding db5 in 2009, Chris served as Chief Executive Officer at Hall & Partners USA. Chris has 30+ years of experience in consumer insights with particular expertise in new product development, brand strategy, brand communications, and customer experience. Hes worked with over 50% of Fortune 500 clients. Bastion db5 has done work for Yahoo!, Verizon Media, and BuzzFeed.

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Retired UW computer science professor embroiled in Twitter spat over AI ethics and cancel culture – GeekWire

University of Washington computer science professor emeritus Pedro Domingos. (UW Photo)

The University of Washington computer science department denounced comments made online by a retired professor over a debate about AI ethics, Timnit Gebrus controversial exit at Google, so-called cancel culture, and more.

A heated back-and-forth involving longtime AI researcher Pedro Domingos and the response from the UW demonstrates the complexity of public discourse on controversial topics. It also highlights unanswered questions related to the societal implications of artificial intelligence, and is the latest example of the backlash that can occur when politics collides with academia and the tech industry.

Domingos, who joined the UW faculty in 1999 and is the author of The Master Algorithm,sparked the initial discussion on Twitter after hequestioned why the Neural Information Processing Systems (NeurIPS) conference was using ethics reviews for submitted papers.

Its alarming that NeurIPS papers are being rejected based on ethics reviews,' he tweeted last week. How do we guard against ideological biases in such reviews? Since when are scientific conferences in the business of policing the perceived ethics of technical papers?

His opinion drew a number of responses from other top data scientists and those involved with NeurIPS.

The problem here is that folks like him lack the humility to admit that they do not have skills in qualitative work and dismiss it all as a slippery slope,' tweeted Rumman Chowdhury, founder of Parity and former global lead for Responsible AI at Accenture Applied Intelligence. Qualitative methods have rigor. Ethical assessment can be generalizable and sustainable.

The discourse on Twitter then shifted to last years decision to rename NeurIPS. There were concerns over the previous name NIPS due to racial slurs and sexism.

That set off the beginning of a long exchange between Domingos and Anima Anandkumar, a professor at Caltech and director of machine learning research at NVIDIA who led a petition to change the name of the conference. Pornography came up in a discussion about web search results for the term nips, sparking a response from Katherine Heller, chair of diversity and inclusion for NeurIPS 2020, and Ken Anderson, chair at the University of Colorados computer science department.

As of Tuesday, Anandkumars Twitter was no longer active. She declined to comment for this story.Update:Anandkumar posted a public apology on her blog Wednesday. She also said she deactivated her Twitter account in the interest of my safety and to reduce anxiety for my loved ones.

NeurIPS posted a statement on ethics, fairness, inclusivity and code of conduct on its homepage. Weve reached out to the conference for comment.

Having observed recent discussions taking place across social media, we feel the need to reiterate that, as a community, we must be mindful of the impact that statements and actions have on our peers, and future generations of AI / ML students and researchers, it reads. It is incumbent upon NeurIPS and the AI / ML community as a whole to foster a collaborative, welcoming environment for all. Therefore, statements and actions contrary to the NeurIPS mission and its Code of Conduct cannot and will not be tolerated.

The Twitter chatter also delved into the recent departure of Gebru, a top AI ethics researcher at Google, and whether she was fired by the company or resigned following a controversy related to an AI ethics paper. Domingos tweeted that Gebru was creating a toxic environment within Google AI and said that she was not fired, despite Gebru stating otherwise.

Heller then tweeted at Domingos and said he was violating the NeurIPS code of conduct.

Later that evening, the UWs Allen School of Computer Science and Engineering issued a lengthy statement via Twitter. The schools leadership took issue with Domingos engaging in a Twitter flame war belittling individuals and downplaying valid concerns over ethics in AI, and for his use of the word deranged. Heres the statement in full:

#UWAllen leadership is aware of recent discussions involving Pedro Domingos, a professor emeritus (retired) in our school. We do not condone a member of our community engaging in a Twitter flame war belittling individuals and downplaying valid concerns over ethics in AI. We object to his dismissal of concerns over the use of technology to further marginalize groups ill-served by tech. While potential for harm does not necessarily negate the value of a given line of research, none of us should be absolved from considering that impact. And while we may disagree about approaches to countering such potential harm, we should be supportive of trying different methods to do so.

We also object in the strongest possible terms to the use of labels like deranged. Such language is unacceptable. We urge all members of our community to always express their points of views in the most respectful and collegial manner.

We do encourage our scholars to engage vigorously on matters of AI ethics, diversity in tech and industry-research relations. All are crucial to our field and our world. But we are all too familiar with counterproductive, inflammatory, and escalating social-media arguments.

We have asked Pedro to make clear he tweets as an individual, not representing the Allen School or the University of Washington. We would further argue that this whole mode of discourse is damaging and unbecoming.

The Allen School is committed to addressing AI ethics and equity in concrete ways. That work is ongoing, and many of our activities are listed on our website.

One key component is to expand the inclusion of ethics in our curriculum and prepare students to consider the very real impact that technology can have, especially on marginalized communities.

In recent years, we have added multiple classes on this topic at both the graduate and undergraduate levels, and we plan to continue to work toward expanding that aspect of our curriculum.

As a school, we have stated our commitment to be more inclusive and to consider the impact of our work on people and communities. We will not be deterred, by naysayers inside or outside of our community, from putting in the hard work required to achieve those aims.

Signed,Members of the Allen School LeadershipMagdalena Balazinska, Prof. and DirectorDan Grossman, Prof. and Vice DirectorTadayoshi Kohno, Prof. and Associate Director for Diversity, Equity & InclusionEd Lazowska, Prof. and Associate Director for Development & Outreach

Domingos described the schools response as cowering before the Twitter mob.

We followed up with Magdalena Balazinska, a well-regarded researcher and educator who took over as the Allen School director last year. Heres what she had to say about the matter:

As leader of the Allen School, one of my highest priorities is to promote a culture and an environment that is diverse, equitable, and inclusive. I also deeply care about an environment in which people discuss issues, even potentially controversial ones, openly, with empathy, and without bullying. Witnessing what happened on Twitter this past week was disheartening. We need to find ways to come together. The entire tech industry should work toward all these goals, and we have much work to do.

Ed Lazowska, a longtime leader at the Allen School, said the department is committed to academic freedom and freedom of speech.

We encourage good-faith dialogue, including on controversial issues, he said. But we expect members of our community to engage in that dialogue in a respectful, collegial, and constructive manner that is free from personal attacks and is not dismissive of peoples lived experiences. Pedro failed to live up to those standards and we felt compelled to make clear where we stand.

Lazowska added: Pedro is within his rights to tweet. We felt it was important to distance the school from his views.

In an email exchange with GeekWire, Domingos said the Allen School should have stood by my right to voice my opinions, and back me up in my efforts to free the machine learning community from the miasma descending on it.

Instead, they chose to pay their obeisance to the ultra-left crowd, as they have before, Domingos said, referencing Stuart Reges, another UW computer science professor who was criticized for his 2018 essay that claimed women are underrepresented in software engineering because of personal preference, not because institutional barriers deter them from pursuing careers in tech.

Reges told GeekWire he was disappointed that the Allen School has thrown Pedro under the bus.

He has raised significant questions about the activism surrounding Timnit Gebrus termination from Google and new efforts to inject ethics reviews into all aspects of AI research, said Reges. The greatest sin he has committed has been to refer to deranged activists. The unified mob reaction to try to cancel him proves that his opponents and the Allen School leadership are not willing to engage in meaningful dialog to explore the issues.

Domingos said the Twitter spat highlights how the machine learning community is being progressively strangled by political correctness and extreme left-wing politics.

The larger problem is that academia and the tech industry, not just machine learning, are being strangled by a crowd that refuses to allow the free exchange of ideas on which research depends, and is successfully imposing an increasingly far-left orthodoxy, he told GeekWire. People live in fear of their attacks.

Daniel Lowd, an associate professor at the University of Oregon who earned his PhD from the UW in 2010, tweeted that he would like to publicly disavow and distance myself from these comments by my PhD advisor and collaborator.

The reaction to Domingos original tweet about ethics reviews of AI papers also reflects the pressing dilemma of AI ethics as the technology increasingly infiltrates everyday life.

Considering the ethical impact of AI research is absolutely essential, said Oren Etzioni, a UW computer science professor emeritus (retired) who is now CEO of Seattles Allen Institute of Artificial Intelligence.

That said, its hard to argue with Pedros observations about online attacks and the refusal to allow the free exchange of ideas, said Etzioni, who noted that he was speaking to GeekWire as an individual and not a representative of any institution.

Etzioni called out a platform his father launched called Civil Dialogues that encourages deliberation on pressing issues. He also noted his Hippocratic oath created in 2018 as a way to encourage AI software developers to remember their ethical burden.

Asked about Domingos comments on Twitter, Seattle University senior instructor and AI ethics expert Nathan Colaner said it seems that his underlying attitude is that ethical concerns in AI are overblown, and that ethicists are making too much of their concerns, specifically when it comes to algorithmic bias.

I think thats the wrong attitude to have, Colaner said. First of all, there is no legitimate debate to be had about whether algorithms are neutral. It is also now clear that AI is not going to remove human bias, as we sometimes used to hear. But what is still unclear is whether human bias is a worse or less bad problem than algorithmic bias.

Colaner said there are plenty of unanswered questions that need answers as AI innovation continues at a rapid pace. The AI ethics community is basically scrambling, he said, adding that he supports the Allen Schools statement. Colaner is managing director of the Initiative in Ethics and Transformative Technologies, an institute at Seattle U made possible through a donation from Microsoft.

Healthy debate sharpens everyones minds, Colaner said, but since we in the AI ethics community have serious, time-sensitive work to do, distraction is not useful, which is why Twitter made the unfollow button.

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Missouri S&T News and Events New faculty in computer science – Missouri S&T News and Research

With expertise ranging from computational geometry to cyber-physical systems, four new faculty members recently joined computer science. A fifth new faculty member is expected to join us early in 2021.

Avah Banerjee, assistant professor, studies combinatorics and graphs, computational geometry, online algorithms, and quantum computation. Banerjee earned Ph.D. and masters degree in computer science from George Mason University as well as a bachelors degree of technology with honors in electrical engineering. Before joining S&T, she was a postdoctoral researcher at Louisiana State Universitys Center for Computation and Technology.

Gerry W. Howser, associate teaching professor, earned a masters degree and a doctorate in computer science as well as a bachelors degree in physics from Missouri S&T. A former visiting assistant professor at Kalamazoo College in Kalamazoo, Michigan, Howser says his background in physics and computer science give him a unique perspective in analyzing cyber-physical security systems.

Tony T. Luo, associate professor, studies the Internet of Things, machine learning and cybersecurity. He earned a Ph.D. in electrical and computer engineering from the National University of Singapore. Luo is a former program lead and research scientist with A*STAR in Singapore.

Ardhendu Tripathy, assistant professor, studies information and coding theory, machine learning, and signal processing. He earned a Ph.D. in electrical and computer engineering from Iowa State University and a bachelor of technology degree in electrical engineering from Indian Institute of Technology Kanpur.

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Computer science prof Townsend recognized for educational contributions – DePauw University

December 16, 2020

Computer science professor Gloria Childress Townsend has been named a distinguished member of the Association for Computing Machinery, the worlds largest scientific and educational computing society.

Townsend, who has taught at DePauw for 40 years, is one of only four educators recognized for outstanding educational contributions to computing. Sixty other computer scientists were recognized for their engineering and scientific contributions.

To win this award is a true honor, Townsend said by email.

The association is a U.S.-based international society that has nearly 100,000 members. Its president, Gabriele Kotsis, said in a news release that the distinguished member designation celebrates specific contributions of these members and their career growth as reflected in a long-term commitment to the field, as well as their collaboration with peers in supporting a global professional association for the benefit of all.

Townsend has four degrees from Indiana and Purdue universities, and her research and teaching interests are evolutionary computing, robotics, computing ethics and gender issues of computing. Her concern for underrepresented people in computing led her to founding and sponsoring several DePauw student organizations, such as the Women in Computer Science Club and Students of Color in Computing.

She and associate professor Khadija Stewart invite first-year women to a content-preview session, where they are helped by female upperclass students and learn what to expect if they take Computer Science I. They also help students apply for scholarships to attend the annual conferences for women in computing, and DePauw students have been particularly successful at securing funding.

As a result of these initiatives, women typically make up a larger percentage of computer science majors at DePauw than most institutions of higher learning. According to the National Girls Collaborative Project, only 18 percent of computer science degrees awarded nationwide go to women. But in DePauws Class of 2017, 47% of the computer science degrees were awarded to women. In 2020, 37% of computer science graduates were women and, in 2021, 38% of prospective computer science graduates are women.

Townsend supports women in computing outside DePauw as well. Among other things, she proposed the association hold annual regional celebrations to support women in computing and she organized the first one in Indiana in 2004. She wrote the application and was principal investigator for a $1.2 million National Science Foundation grant to increase the number of celebrations to 16, including several outside the United States.

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NYS Board of Regents adopts first-ever learning standards for computer science and digital fluency – RochesterFirst

ALBANY, N.Y. (WTEN) The Board of Regents adoptedNew York States first-ever K-12Learning Standards for Computer Science and Digital Fluency.These standards willensure that every student knows how to live productively and safely in a technology-dominated world, including understanding the essential features of digital technologies, why and how they work, and how to communicate and create using those technologies.

The new standardsare the culmination ofa two-year, collaborative process that included New York State teachers and statewide experts on computer science and educational technology.

Technology is a large part of childrens lives, and the ability to understand and use technology safely and effectively to learn, communicate and create is critical for 21stcentury life, work and civic engagement, Board of Regents Vice Chancellor T. Andrew Brown said. The COVID-19 emergency has magnified the digital divide that separates so many of our most vulnerable students from their peers. As the Board of Regents and the Department work to ensure that all students have access to a high-quality education, its critical that comprehensive technology learning is available to our youngest students and continues throughout their scholastic career.

The New York State K-12 Computer Science and Digital Fluency Standards are organized into five concepts: Impacts of Computing, Computational Thinking, Networks and Systems Design, Cybersecurity, and Digital Literacy.

Each concept contains two or more sub-concepts and within the sub-concepts are a number of standards. The standards are grouped into grade-bands: K-1, 2-3, 4-6, 7-8, and 9-12. Students are expected to master the standards by the end of the last year of the grade band (ex: end of third grade for the 2-3 grade band). Visual representations of and graphics on reading the standards are available in thepresentation made today to the Board of Regents

To comply with a 2018 statute requiring the development of Computer Science Standards, and to ensure that students, teachers, and leaders will have clear standards for what students should know and be able to do with technology, the Department worked with over 120 stakeholders in seven workgroups to create new Computer Science and Digital Fluency Standards. The workgroups worked on different areas and phases of the standards and included:

The standards were approved by the Board of Regents P-12 Committee in January to allow the Department additional time to ensure the early grades standards are appropriate and to begin to develop resources and guidance to help implement the standards. For additional information on the new standards, please see the DepartmentsComputer Science and Digital Fluency website.

In January, NYSED sent requests for educators with expertise in early learning to assist with reviewing and revising the early grade band standards. The Early Learning Review Committee was formed and included New York State-certified teachers and experts in early learning from across the State, as well as representation from New York State United Teachers (NYSUT).

In early March, the Early Learning Committee reviewed the standards and submitted feedback. Work on the standards was paused due to the COVID-19 pandemic, as the majority of the early learning experts assisting with the revision work were New York State teachers. Because of these circumstances, an extension was given to deliver revised standards to the Board of Regents for final approval.

The Early Learning Committee met weekly in August and September to revise the Early Learning Standards. In October, additional revisions were made to ensure alignment with the upper grade bands. The Standards were presented to the Executive Standards Committee in November for final feedback.

The NYS K-12 Computer Science and Digital Fluency Standards were developed and revised in partnership with numerous stakeholders. Care was taken to ensure participation by representatives of all regions of New York State, as well as key stakeholder groups, including:

The Department will return to the Board of Regents in Fall 2021 with regulatory and policy recommendations related to embedding this new subject area into the K-12 program requirements. Department staff will engage with partners across the state to develop guidance materials and tools to aid schools in the implementation of the new standards.

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Gift from Ann S. Bowers ’59 creates new college of computing and information science | Cornell Chronicle – Cornell Chronicle

A transformative gift from Ann S. Bowers 59 a Silicon Valley champion and longtime philanthropist will establish the Cornell Ann S. Bowers College of Computing and Information Science, supporting Cornells preeminence in these fields.

Her nine-figure commitment will provide the enabling support for the construction of a new building for the Faculty ofComputing and Information Science (CIS). The building will accommodate sorely needed growth in CIS, where half of all Cornell undergraduates take at least one class and enrollment is increasing at a pace unmatched anywhere at the university. It will also ultimately provide significant endowment support for faculty and students in CIS.

Bowers led human resources at Intel Corporation in the 1970s and was one of Apples first vice presidents in the 1980s. She spent her career developing and fostering an environment where technologists could thrive. It is thus especially meaningful that her gift supports CIS at Cornell, which, when created 21 years ago, was one of the nations first programs to combine computer science, with its emphasis on technology, and information science, with its focus on the ways technology impacts humanity.

Ann S. Bowers 59, whose gift will establish a new college of computing and information science.

Today, CIS also incorporates statistics and data science, and faculty from those three departments will make up the new college. Students who pursue its majors will apply to Cornell through other colleges, as they do now.

Anns generosity and her passion for nurturing scholarship have already touched the lives of countless Cornellians, President Martha E. Pollack said. This new gift creates so many exciting possibilities for our faculty and students to learn and to create knowledge in one of the best programs of computing and information science in the world one that has always emphasized both the design and creation of technology, and an understanding of its social impact. The Cornell Ann S. Bowers College of Computing and Information Science will be a fitting tribute to Anns many achievements.

In addition to her professional accomplishments, Bowers has been an active philanthropist for many years. After the death of her husband, Robert Noyce, in 1990, the Noyce family established The Noyce Foundation, where Ann chaired the board. She has alsobeen a longtime dedicated volunteer and generous benefactor for Cornell, giving more than $20 million over three decades.

Her influential gifts have included support for the construction of Gates Hall CISs current home as well as for Cornell faculty and students in the liberal arts, science, technology, engineering and math, including endowed professorships and research scholarships. She served as trustee and a member of the Presidents Council of Cornell Women and numerous Cornell advisory boards. She chaired the Cornell Silicon Valley Advisors, where she passionately sought to galvanize the universitys presence in her Bay Area community.

The Cornell Ann S. Bowers College of Computing and Information Science will be a fitting tribute to Anns many achievements.

President Martha E. Pollack

Anns love for Cornell, her experience during the foundational days of Silicon Valley, her commitment to education in math and science to me this gift is a lovely coalescing of the many different strands of her life, said Bowerss friend and fellow alumni volunteer Rebecca (Beckie) Robertson 82, who serves on the Cornell Board of Trustees and the Cornell Engineering Council, and worked with Bowers through the Cornell Silicon Valley Advisors. Shes a very generous leader who cares deeply about mentoring the next generation.

The new college will be the first at Cornell named for a woman a fittinghonor for a college with a female dean, Kavita Bala, professor of computer science; at a university led by a female president, Pollack, who is also a computer scientist; and where 43% of CIS majors are women, far above the national average.

The creation of CIS was 20 years ahead of its time. We believed computing and information technology would have a profound impact on life and society, and our unique multidisciplinary structure now serves as a model to other academic institutions, Bala said. This is an exciting time in technology, with amazing opportunities and hard problems. This incredibly generous gift will propel Cornell to lead the way in addressing the technological and societal challenges of our time.

Events celebrating the gift and the new college are being planned for next year.

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U of Texas will stop using controversial algorithm to evaluate Ph.D. applicants – Inside Higher Ed

In 2013, the University of Texas at Austins computer science department began usinga machine-learning system called GRADE to help make decisions about who gets into its Ph.D. program -- and who doesnt. This year, the department abandoned it.

Before the announcement, which the department released in the form of a tweet reply, few had even heard of the program. Now, its critics -- concerned about diversity, equity and fairness in admissions -- say it should never have been used in the first place.

Humans code these systems. Humans are encoding their own biases into these algorithms, said Yasmeen Musthafa, a Ph.D. student in plasma physics at the University of California, Irvine, who rang alarm bells about the system on Twitter. What would UT Austin CS department have looked like without GRADE? Well never know.

GRADE (which stands for GRaduate ADmissions Evaluator) was created by a UT faculty member and UT graduate student in computer science, originally to help the graduate admissions committee in the department save time. GRADE predicts how likely the admissions committee is to approve an applicant and expresses that prediction as a numerical score out of five. The system also explains what factors most impacted its decision.

The UT researchers who made GRADE trained it on a database of past admissions decisions. The system uses patterns from those decisions to calculate its scores for candidates.

For example, letters of recommendation containing the words best, award, research or Ph.D. are predictive of admission -- and can lead to a higher score -- while letters containing the words good, class, programming or technology are predictive of rejection. A higher grade point average means an applicant is more likely to be accepted, as does the name of an elite college or university on the rsum. Within the system, institutions were encoded into the categories elite, good and other, based on a survey of UT computer science faculty.

Every application GRADE scored during the seven years it was in use was still reviewed by at least one human committee member, UT Austin has said, but sometimes only one. Before GRADE, faculty members made multiple review passes over the pool. The system saved the committee time, according to its developers, by allowing faculty to focus on applicants on the cusp of admission or rejection and review applicants in descending order of quality.

For what its worth, GRADE did appear to successfully save the committee time. In the 2012 and 2013 application seasons, developers said in a paper about their work, it reduced the number of full reviews per candidate by 71percent and cut the total time reviewing files by 74percent. (One full review typically takes 10 to 30 minutes.) Between the years 2000 and 2012, applications to the computer science Ph.D. program grew from about 250 to nearly 650, though the number of faculty able to review those applications remained mostly constant. In the years since 2012, the number of applications has reached over 1,200.

The universitys use of the technology escaped attention for a number of years, until this month, when the physics department at the University of Maryland at College Park held a colloquium talk with the two creators of GRADE.

The talk gained attention on Twitter as graduate students accused GRADEs creators of further disadvantaging underrepresented groups in the computer science admissions process.

We put letters of recommendation in to try to lift people up who have maybe not great GPAs. We put a personal statement in the graduate application process to try to give marginalized folks a chance to have their voice heard, said Musthafa, who is also a member of the Physics and Astronomy Anti-Racism Coalition. The worst part about GRADE is that it throws that out completely.

Advocates have long been concerned about the potential for human biases to be baked into or exacerbated by machine-learning algorithms. Algorithms are trained on data. When it comes to people, what those data look like is a result of historical inequity. Preferences for one type of person over another are often the result of conscious or unconscious bias.

That hasnt stopped institutions from using machine-learning systems in hiring, policing and prison sentencing for a number of years now, often to great controversy.

Every process is going to make some mistakes. The question is, where are those mistakes likely to be made and who is likely to suffer as a result of them? said Manish Raghavan, a computer science Ph.D. candidate at Cornell University who has researched and written about bias in algorithms. Likely those from underrepresented groups or people who dont have the resources to be attending elite institutions.

Though many women and people who are Black and Latinx have had successful careers in computer science, those groups are underrepresented in the field at large. In 2017, whites, Asians and nonresident aliens received 84percent of degrees awarded for computer science in the United States.

At UT, nearly 80percent of undergraduates in computer science in 2017 were men.

Raghavan said he was surprised that there appeared to be no effort to audit the impacts of GRADE, such as how scores differ across demographic groups.

GRADEs creators have said that the system is only programmed to replicate what the admissions committee was doing prior to 2013, not to make better decisions than humans could. The system isnt programmed to use race or gender to make its predictions, theyve said. In fact, when given those features as options to help make its predictions, it chooses to give them zero weight. GRADEs creators have said this is evidence that the committees decisions are gender and race neutral.

Detractors have countered this, arguing that race and gender can be encoded into other features of the application that the system uses. Womens colleges and historically Black universities may be undervalued by the algorithm, theyve said. Letters of recommendation are known to reflect gender bias, as recommenders are more likely to describe female students as caring rather than assertive or trailblazing.

In the Maryland talk, faculty raised their own concerns. What a committee is looking for might change each year. Letters of recommendation and personal statements should be thoughtfully considered, not turned into a bag of words, they said.

Im kind of shocked you did this experiment on your students, Steve Rolston, chair of the physics department at Maryland, said during the talk. You seem to have built a model that builds in whatever bias your committee had in 2013 and youve been using it ever since.

In an interview, Rolston said graduate admissions can certainly be a challenge. His department receives over 800 graduate applications per year, which takes a good deal of time for faculty to evaluate. But, he said, his department would never use a tool like this.

If I ask you to do a classifier of images and youre looking for dogs, I can check afterwards that, yes, it did correctly identify dogs, he said. But when Im asking for decisions about people, whether it's graduate admissions, or hiring or prison sentencing, theres no obvious correct answer. You train it, but you dont know what the result is really telling you.

Rolston said having at least one faculty member review each application was not a convincing safeguard.

If I give you a file and say, Well, the algorithm said this person shouldnt be accepted, that will inevitably bias the way you look at it, he said.

UT Austin has said GRADE was used to organize admissions decisions, rather than make them.

"It was never used to make decisions to admit or reject prospective students, asat least one faculty member directly evaluates applicants at each stage of the review process," a spokesperson for the Graduate School said via email.

Despite the criticism around diversity and equity, UT Austin has said GRADE is being phased out because it is too difficult to maintain.

Changes in the data and software environment made the system increasingly difficult to maintain, and its use was discontinued, the spokesperson said via email. The Graduate School works with graduate programs and faculty members across campus to promote holistic application review and reduce bias in admissions decisions.

For Musthafa, the fact that GRADE may be gone for good does not impact the existing inequity in graduate admissions.

The entire system is steeped in racism, sexism and ableism, they said. How many years of POC computer science students got denied [because of this]?

Addressing that inequity -- as well as the competitiveness that led to the creation of GRADE -- may mean expanding committees, paying people for their time and giving Black and Latinx graduate students a voice in those decisions, they said. But automating cannot be part of that decision making.

If we automate this to any extent, its just going to lock people out of academia, Musthafa said. The racism of today is being immortalized in the algorithms of tomorrow.

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U of Texas will stop using controversial algorithm to evaluate Ph.D. applicants - Inside Higher Ed

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To the brain, reading computer code is not the same as reading language – MIT News

In some ways, learning to program a computer is similar to learning a new language. It requires learning new symbols and terms, which must be organized correctly to instruct the computer what to do. The computer code must also be clear enough that other programmers can read and understand it.

In spite of those similarities, MIT neuroscientists have found that reading computer code does not activate the regions of the brain that are involved in language processing. Instead, it activates a distributed network called the multiple demand network, which is also recruited for complex cognitive tasks such as solving math problems or crossword puzzles.

However, although reading computer code activates the multiple demand network, it appears to rely more on different parts of the network than math or logic problems do, suggesting that coding does not precisely replicate the cognitive demands of mathematics either.

Understanding computer code seems to be its own thing. Its not the same as language, and its not the same as math and logic, says Anna Ivanova, an MIT graduate student and the lead author of the study.

Evelina Fedorenko, the Frederick A. and Carole J. Middleton Career Development Associate Professor of Neuroscience and a member of the McGovern Institute for Brain Research, is the senior author of the paper, which appears today in eLife. Researchers from MITs Computer Science and Artificial Intelligence Laboratory and Tufts University were also involved in the study.

Language and cognition

A major focus of Fedorenkos research is the relationship between language and other cognitive functions. In particular, she has been studying the question of whether other functions rely on the brains language network, which includes Brocas area and other regions in the left hemisphere of the brain. In previous work, her lab has shown that music and math do not appear to activate this language network.

Here, we were interested in exploring the relationship between language and computer programming, partially because computer programming is such a new invention that we know that there couldnt be any hardwired mechanisms that make us good programmers, Ivanova says.

There are two schools of thought regarding how the brain learns to code, she says. One holds that in order to be good at programming, you must be good at math. The other suggests that because of the parallels between coding and language, language skills might be more relevant. To shed light on this issue, the researchers set out to study whether brain activity patterns while reading computer code would overlap with language-related brain activity.

The two programming languages that the researchers focused on in this study are known for their readability Python and ScratchJr, a visual programming language designed for children age 5 and older. The subjects in the study were all young adults proficient in the language they were being tested on. While the programmers lay in a functional magnetic resonance (fMRI) scanner, the researchers showed them snippets of code and asked them to predict what action the code would produce.

The researchers saw little to no response to code in the language regions of the brain. Instead, they found that the coding task mainly activated the so-called multiple demand network. This network, whose activity is spread throughout the frontal and parietal lobes of the brain, is typically recruited for tasks that require holding many pieces of information in mind at once, and is responsible for our ability to perform a wide variety of mental tasks.

It does pretty much anything thats cognitively challenging, that makes you think hard, Ivanova says.

Previous studies have shown that math and logic problems seem to rely mainly on the multiple demand regions in the left hemisphere, while tasks that involve spatial navigation activate the right hemisphere more than the left. The MIT team found that reading computer code appears to activate both the left and right sides of the multiple demand network, and ScratchJr activated the right side slightly more than the left. This finding goes against the hypothesis that math and coding rely on the same brain mechanisms.

Effects of experience

The researchers say that while they didnt identify any regions that appear to be exclusively devoted to programming, such specialized brain activity might develop in people who have much more coding experience.

Its possible that if you take people who are professional programmers, who have spent 30 or 40 years coding in a particular language, you may start seeing some specialization, or some crystallization of parts of the multiple demand system, Fedorenko says. In people who are familiar with coding and can efficiently do these tasks, but have had relatively limited experience, it just doesnt seem like you see any specialization yet.

In a companion paper appearing in the same issue of eLife, a team of researchers from Johns Hopkins University also reported that solving code problems activates the multiple demand network rather than the language regions.

The findings suggest there isnt a definitive answer to whether coding should be taught as a math-based skill or a language-based skill. In part, thats because learning to program may draw on both language and multiple demand systems, even if once learned programming doesnt rely on the language regions, the researchers say.

There have been claims from both camps it has to be together with math, it has to be together with language, Ivanova says. But it looks like computer science educators will have to develop their own approaches for teaching code most effectively.

The research was funded by the National Science Foundation, the Department of the Brain and Cognitive Sciences at MIT, and the McGovern Institute for Brain Research.

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James Fujimoto wins the Visionary Prize from the Greenberg Prize to End Blindness – MIT News

On Dec. 14, the Sanford and Susan Greenberg Prize to End Blindness honored 13 scientistswho have made extraordinary headway in the worldwide battle against blindness. Among them was James G. Fujimoto, the Elihu Thomson Professor of Electrical Engineering within MITs Department of Electrical Engineering and Computer Science (EECS).

Recipients of the Greenberg Prize are honored in two categories: the Outstanding Achievement Prize, highlighting strides toward treating and curing blindness, and the Visionary Prize, providing funding for scientists whose research exhibits significant potential in ending this debilitating condition. Fujimoto, a principal investigator in the Research Laboratory of Electronics (RLE), was awarded the Visionary Prize for his research, which focuses upon the areas of biomedical imaging, optical coherence tomography, and advanced laser technologies and applications.

As noted recently in National Geographic, the Greenberg Prize originates in the personal experience of Sanford Greenberg, who lost his vision as a young man and subsequently vowed to spend the rest of his life working to ensure that no one else would have to share the devastation of his experience. Inspired by milestone scientific efforts such as the moon landing and the development of the polio vaccine, Greenberg has set an ambitious goal of total worldwide eradication of blindness, regardless of underlying cause. To that end, he and the other members of the governing prize committee have set out to identify and connect scientists worldwide who are making critical headway in the battle against the condition.

The award ceremony which can be viewed online featured celebrity appearances, musical performances, the unveiling of a sculpture created by Frank Stella in honor of the prize, and a tribute to the late U.S. Supreme Court Justice Ruth Bader Ginsburg, a longtime supporter of Greenbergs philanthropic work.

A principal investigator in RLE and adjunct professor of ophthalmology at Tufts University School of Medicine, James Fujimoto earned his SB, SM, and PhD in EECS from MIT in 1979, 1981, and 1984 respectively. He joined the MIT faculty in 1985, and has been conducting research ever since.

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James Fujimoto wins the Visionary Prize from the Greenberg Prize to End Blindness - MIT News

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Trouble hearing in a crowded room? New ‘cone of silence’ could help – Science Magazine

By Matthew HutsonDec. 18, 2020 , 3:45 PM

Somehow, even in a room full of loud conversations, our brains can focus on a single voice in something called the cocktail party effect. But the louder it getsor the older you arethe harder it is to do. Now, researchers may have figured out how to fix thatwith a machine learning technique called the cone of silence.

Computer scientists trained a neural network, which roughly mimics the brains wiring, to locate and separate the voices of several people speaking in a room. The network did so in part by measuring how long it took for the sounds to hit a cluster of microphones in the rooms center.

When the researchers tested their setup with extremely loud background noise, they found that the cone of silence located two voices to within 3.7 of their sources, they reported this month at the online-only Conference on Neural Information Processing Systems. That compares with a sensitivity of only 11.5 for the previous state-of-the-art technology. When the researchers trained their new system on additional voices, it managed the same trick with eight voicesto a sensitivity of 6.3even if it had never heard more than four at once.

Such a system could one day be used in hearing aids, surveillance setups, speakerphones, or laptops. The new technology, which can also track moving voices, might even make your Zoom calls easier, by separating out and silencing background noise, from vacuum cleaners to rambunctious children.

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Trouble hearing in a crowded room? New 'cone of silence' could help - Science Magazine

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