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The SAP logo is pictured in Walldorf, Germany, May 12, 2016. REUTERS/Ralph Orlowski/File Photo

LONDON, Oct 13 (Reuters Breakingviews) - Christian Kleins strategy for 145 billion euro software giant SAP (SAPG.DE) seems to be working, but investors arent giving him credit. The chief executive wants so-called cloud revenue, which means sales from IT products that are hosted remotely rather than on local servers, to hit 22 billion euros by 2025. An ad-hoc market update on Wednesday, which pushed the share price up by 4.6%, showed hes on track. Cloud sales grew by 20% as corporate clients bought more of its subscription software; thats roughly the pace at which revenue needs to increase to hit Kleins 2025 target.

But the shares are still lower than they were last October, before Klein released his five-year plan. And investors dont value SAP like a fast-growing cloud specialist. U.S. rivals Salesforce.com (CRM.N), Workday (WDAY.O) and ServiceNow (NOW.N) on average trade at 20 times 2025 revenue. Apply the same multiple to Kleins targeted 22 billion euros of cloud sales, and that division alone should be worth 447 billion euros including debt roughly three times SAPs total enterprise value. Klein has won over customers but not yet investors. (By Liam Proud)

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SAP cloud hype leaves its shares in the gutter - Reuters

12h | Saf Malik

Here are the five things you need to know this morning, October 15, 2021, from around the world.

Dell Technologies unveils new offerings for CSPs

Dell Technologies has introduced its new telecom software, solutions and services to help communications services providers (CSPs) accelerate their open, cloud-native network deployments.

Dell says its new software modernises network deployment and management and its Bare Metal Orchestrator telecom software offers the scale to automate the deployment and management of servers across geographic locations to support ORAN and 5G deployments.

The company adds that the software will give CSPs the tools to discover inventory servers bring them online and deploy software. Bare Metal Orchestrator tells the targeted server what to do so that tasks can be completed quickly and efficiently.

Dennis Hoffman, senior vice president and general manager at Dell Technologies Telecom Systems Business, said: As server technology proliferates through increasingly open telecom networks, the industry sees an immediate and growing need for remote lifecycle management of a highly distributed compute fabric.

Bare Metal Orchestrator gives communication services providers an easier way to deploy and manage open network infrastructure while saving costs and time, allowing them to focus on delivering new and differentiated services to their customers.

Colt and Telia among companies committed to TM Forum Pilot of Inclusion

Colt and Telia are among the companies that have committed to TM Forums Pilot of Inclusion and Diversity Score to drive top talent to telecoms.

The TM Forum has completed the trial of the Inclusion and Diversity Score (IDS) which aims to create a single, universal index which can be used to measure both diversity and cultural inclusiveness.

Following a successful pilot with five companies which also include Accedian, Bain & Company and Rostelecom, IDS will now move to a beta phase with a broader set of organisations, ahead of a full launch in 2022.

As an industry, we have made very little progress in driving real change when it comes to inclusion and diversity, said Keri Gilder, CEO, Colt & Chair of TM Forum Inclusion & Diversity Council.

We all know that we need executive support and data to drive decisions to drive change in our business.

Although this is only the beginning of our journey, I truly believe that by having this metric in place, we can now set about actioning real change to ensure we have a healthy environment for the industry to attract and develop the talent that we require to drive the tremendous growth we are seeing and the innovation that we need in an environment for everyone to thrive.

DISH selects Spirent for 5G core automated testing

Dish has selected Spirent Communications to test its 5G network core and validate its performance.

This will allow DISH to continuously integrate functionality into its 5G network and deliver edge solutions to both retail and enterprise customers.

DISH is partnering with AWS on cloud infrastructure and it is set to become the worlds first telecom company to run its service on the public cloud. Spirents solutions will allow DISH to realise greater agility of OpenRAN, cloud-native 5G network, according to the company.

DISH is transforming the industry as it prepares to deploy 5G in a public cloud network and pioneer Open Radio Access Network (Open RAN) technology, said Doug Roberts, general manager of Spirents lifecycle service assurance business.

Spirent understands the inherent challenges that come with building an open, secure network and supporting a new, first-of-its-kind delivery model.

Were excited to assist DISH in driving operational excellence across the entire lifecycle with industry-leading automation, coverage and analytics capabilities.

KPN turns to Oracle to modernise operations

Oracle has revealed that it has been chosen by KPN to deploy its Oracle Fusion Applications programme for finance, supply chain management and human resources to help streamline the companys business operations.

Dutch-based KPN has over six million customers on broadband and mobile in the Netherlands and has been diversifying its business towards digital services over the last few years. Oracles integrated cloud platform will enable KPN to optimise financial planning and forecasting while modernising its HR processes.

It will also improve the employee experience and consolidate and streamline procurement and supply chain management.

"Digitalisation is transforming how we work and live, and also offers significant opportunities to recover from the pandemic and address many of the social and environmental challenges we face, said Chris Figee, CFO at KPN.

KPN is transforming its business to support our customers in this new world, and this requires us to simplify and consolidate our operations to become more agile, more adaptable, and more flexible in what is a continually shifting environment.

We believe Oracle can support us in this transformation.

Rogers 5G expands to 11 new markets across Quebec

Rogers Communications has announced it has extended its 5G network to 11 new cities and towns throughout Quebec.

Rogers 5G is now available in the following areas:

The network expansion is part of a long-term plan to bring 5G to Quebec and will see additional deployments in 2022.

These are critical investments to keep Quebecers, wherever they may reside, connected to award-winning wireless technology that will drive innovation and prosperity across our province, said Edith Cloutier, President of Qubec, Rogers Communications.

The company also recently announced an enhanced wireless network across more than 162 Quebec communities since January 2020 and plans to improve that to a total of 360 communities by the end of the year.

More:
Five things to watch October 15: Dell unveils CSP offerings, - Capacity Media

"Supermicro engineers have created another extensive portfolio of high-performance GPU-based systems that reduce costs, space, and power consumption compared to other designs in the market," said Charles Liang, president and CEO, Supermicro. "With our innovative design, we can offer customers NVIDIA HGX A100 (code name Redstone) 4-GPU accelerators for AI and HPC workloads in dense 2U form factors. Also, our 2U 2-Node system is uniquely designed to share power and cooling components which reduce OPEX and the impact on the environment."

The 2U NVIDIA HGX A100 server is based on the 3rd Gen Intel Xeon Scalable processors with Intel Deep Learning Boost technology and is optimized for analytics, training, and inference workloads. The system can deliver up to 2.5 petaflops of AI performance, with four A100 GPUs fully interconnected with NVIDIA NVLink, providing up to 320GB of GPU memory to speed breakthroughs in enterprise data science and AI. The system is up to 4x faster than the previous generation GPUs for complex conversational AI models like BERT large inference and delivers up to 3x performance boost for BERT large AI training.

In addition, the advanced thermal and cooling designs make these systems ideal for high-performance clusters where node density and power efficiency are priorities. Liquid cooling is also available for these systems, resulting in even more OPEX savings. Intel Optane Persistent Memory (PMem) is also supported on this platform, enabling significantly larger models to be held in memory, close to the CPU, before processing on the GPUs. For applications that require multi-system interaction, the system can also be equipped with four NVIDIA ConnectX-6 200Gb/s InfiniBand cards to support GPUDirect RDMA with a 1:1 GPU-to-DPU ratio.

The new 2U 2-Node is an energy-efficient resource-saving architecture designed for each node to support up to three double-width GPUs. Each node also features a single 3rd Gen Intel Xeon Scalable processor with up to 40 cores and built-in AI and HPC acceleration. A wide range of AI, rendering, and VDI applications will benefit from this balance of CPUs and GPUs. Equipped with Supermicro's advanced I/O Module (AIOM) expansion slots for fast and flexible networking capabilities, the system can also process massive data flow for demanding AI/ML applications, deep learning training, and inferencing while securing the workload and learning models. It is also ideal for multi-instance high-end cloud gaming and many other compute-intensive VDI applications. In addition, Virtual Content Delivery Networks (vCDNs) will be able to satisfy increasing demands for streaming services. Power supply redundancy is built-in, as either node can use the adjacent node's power supply in the event of a failure.

About Super Micro Computer, Inc.

Supermicro (SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced Server Building Block Solutions for Enterprise Data Center, Cloud Computing, Artificial Intelligence, and Edge Computing Systems worldwide. Supermicro is committed to protecting the environment through its "We Keep IT Green" initiative and provides customers with the most energy-efficient, environmentally-friendly solutions available on the market.

Supermicro, Server Building Block Solutions, and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

Intel, the Intel logo, and other Intel marks are trademarks of Intel Corporation or its subsidiaries.

All other brands, names, and trademarks are the property of their respective owners.

SOURCE Super Micro Computer, Inc.

http://www.supermicro.com

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Supermicro Expands GPU System Portfolio with Innovative New Servers to Accelerate a Wide Range of AI, HPC, and Cloud Workloads - PRNewswire

Human hacking phishing attacks across all digital channels has dramatically increased in 2021. SlashNext released its first report showing a 51% increase in attacks compared to 2020, and increasingly these attacks are happening outside of email.

The cybersecurity industry has done a good job of protecting machines, but those efforts leave the most porous and vulnerable parts of any network the humans using it unprotected, said Patrick Harr, SlashNext CEO.

Todays hyper-targeted spear phishing attacks, coming at users from all digital channels, are simply not discernable to the human eye. Add to that the increasing number of attacks coming from legitimate infrastructure, and the reason phishing is the number one thing leading to disruptive ransomware attacks is obvious.

Apps and browsers are used as humans connect with work, family, and friends. Cybercriminals are taking advantage of this by attacking outside of email and taking advantage of less protected channels like SMS text, social media, gaming, collaboration tools, and search apps.

Spear phishing and human hacking from legitimate infrastructure increased in August 2021, 12% (or 79,300) of all malicious URLs identified came from legitimate cloud infrastructure like including AWS, Azure, outlook.com, and sharepoint.com enabling cybercriminals the opportunity to easily evade current detection technologies.

There was also a 51% increase in phishing in 2021 compared to 2020. That is on top of triple-digit growth in attacks in 2020 over the previous year.

In July 2021, more than one million malicious URLs were identified across all digital channels. A large percentage of those attempted attacks were targeted at those trying to access Olympics streaming sites.

Attacks have moved from email to unprotected channels including SMS text, social media, and more. The LinkedIn data breach made over one billion records available to cybercriminals and increasingly spear phishing efforts are using that data to attack high-value targets.

Of the more than 14 million malicious URLs identified to date in 2021, 51% were credential stealing attempts. Cybercriminals use those to gain access to networks which is why spear phishing is behind 91% of all successful cyber breaches including ransomware attacks, data theft, and over $30 billion of financial fraud.

Social engineering attacks have grown quickly in 2020 growing to 40% of all attacks from 6% in 2020. This is because cybercriminals are increasingly shifting from email phishing to SMS, social, and web-based threats.

The shifting phishing landscape, combined with cybercriminals being enabled with automation and access to data and intelligence, has quickly made human hacking the number one cyberthreat. Previous security strategies, including secure email gateways, firewalls, and proxy servers are no longer stopping threats, especially as they move beyond email.

Security training and human intervention are not practical solutions to stop the threats because the level of sophistication makes most attacks either not discernible to the human eye or engineered enough to draw in the most informed person.

See the article here:
Human hacking increased as apps and browsers moved completely to the cloud - Help Net Security

Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.

New York, Oct. 12, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Cloud Advertising Market with COVID-19 Impact, by Component, Application, Organization Size, Deployment Model, Vertical And Region - Global Forecast to 2026" - https://www.reportlinker.com/p06175236/?utm_source=GNW Outdoor marketing is no longer the only medium to reach the targeted audience; nowadays, marketers can market their products and services to the target audience they like. Different forms of marketing can help end users reach the exact kind of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end users analyze the target audience. Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

The platform segment is expected to hold a larger market size during the forecast period.The cloud advertising market, by component, covers platforms and services.The platforms segment is projected to hold the largest market share during the forecast period.

Cloud advertising helps companies create, manage, and execute customer engagement to drive revenue growth across industries.Platforms allow organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, and mobiles.

They manage repetitive tasks associated with campaign follow-ups and send one-pagers and emails at regular intervals.They also provide integrated data, build customer profiles, make instant content delivery and reporting, and help collaborate with other team members.

Platforms have a complete set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics. They offer capabilities such as AI technology to analyze consumer data in real-time and modify the content to be displayed. Cloud advertising uses data science and machine learning algorithms to boost conversion, visitor engagement, and loyalty.

The public cloud segment is expected to hold the largest market share in 2020

The deployment model segment includes public cloud and private cloud.The public cloud segment holds the largest market share in 2021.Public cloud is built on the cloud computing model, which shares resources (such as CPUs, servers, and racks) among various businesses, depending on the demand.In the public deployment model, various resources, such as applications, storage, virtual servers, and hardware, are available to client enterprises over the internet.

The services offered over the public deployment model are either free or subscription-based.The advantages of using the public cloud include simplicity and ease of deployment.

Moreover, the initial investment required for this deployment is minimum, and there are no responsibilities involved in managing the infrastructure. The public cloud offers various benefits to organizations; these include scalability, reliability, flexibility, utility-style costing, and location independence services. The major concern about the public cloud is data security, and due to this reason, several enterprises are moving toward private and hybrid cloud models for their cloud operations.

North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast periodThe geographic analysis of the cloud advertising market includes five major regions: North America, Europe, APAC, MEA, and Latin America.Among all regions, North America is estimated to hold the largest market size in 2021, and the trend is expected to continue till 2026.

The region is expected to hold the largest market size, as the cloud marketing technology already has a strong presence here.It constitutes developed economies: the US and Canada.

The early adoption of digital marketing, the presence of top players, and globalization of cloud services in North America are expected to drive the cloud advertising market.Enterprises in the region are investing heavily in digital marketing initiatives and improving customer experience.

In North America, the percentage of social media users, smartphone users, and ad spending is exceptionally high compared to other regions. The penetration of mobile devices in the US is more than 90%, followed by Canada. It provides marketers with a strong channel to target potential customers. Verticals, including consumer goods and retail, and media and entertainment, are expected to invest in cloud marketing technology. The growing demand for personalized content and experience would further drive the adoption in North America.Vendors have adopted several organic and inorganic growth strategies, such as new product launches and enhancements, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the cloud advertising market.They have been adopting a combination of organic and inorganic growth strategies to expand their customer base and market share.

Service enhancements to meet dynamic market needs and partnerships have been the active strategies implemented by the major vendors in recent years.In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.

The breakup of the profiles of the primary participants is as follows: By Company Type: Tier I: 25%, Tier II: 25%, and Tier III: 50% By Designation: C-Level: 35%, D-Level: 25%, and Others: 40% By Region: North America: 48%, Europe: 27%, APAC: 15%, and RoW: 10%

The report profiles the following key vendors:1. Adobe (US)2. Oracle (US)3. Salesforce (US)4. Google (US)5. IBM (US)6. SAP (Germany)7. Acquia (US)8. Demandbase (US)9. Experian (US)10. Kubient (US)11. FICO (US)12. HubSpot (US)13. Imagine Communications (US)14. InMobi (India)15. Marin Software (US)16. Sitecore (US)17. MediaMath (US)18. Nielsen (US)19. PEGA (US)20. Sailthru (US).

Research CoverageThe report segments the global cloud advertising market by component, Platforms and Services.By application, the cloud advertising market has been segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement.

Based on organization size, the cloud advertising market has been classified into large enterprises and SMEs.Based on deployment model, the market has been classified into public cloud and private cloud.

By vertical, the cloud advertising market has been classified into Retail and Consumer Goods; BFSI; Education; Travel and Hospitality; Telecommunications; Manufacturing; Media and Entertainment and others. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.

Key Benefits of Buying the ReportThe cloud advertising market report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue numbers for the overall cloud advertising market and the subsegments.The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies.

The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.Read the full report: https://www.reportlinker.com/p06175236/?utm_source=GNW

About ReportlinkerReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place.

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The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD...