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Digital Marketing Software Market to Surpass US$ 265.2 Billion by 2030, Says The Brainy Insights – GlobeNewswire

July 28, 2022 | Author: admin

Newark, July 28, 2022 (GLOBE NEWSWIRE) -- As per the report published by The Brainy Insights, the globaldigital marketing software market is expected to grow from USD 62.6 billion in 2021 to USD 265.2 billion by 2030, at a CAGR of 17.4% during the forecast period 2022-2030.

Digital marketing is a digital approach for promoting goods, brands, and services using electronic media and the internet. Digital marketing software depends on various channels such as social media platforms, websites, instant messaging (IM), and mobile applications, which helps improve the business's engagement with the customer. The arrangement can be generated using software that allows creating landing pages, generating analytics and reports, and performing other promotional activities. Digital marketing is an excellent way to reach the target audience and build customer loyalty toward the brand. Rapid digitization has forced businesses to focus on expanding their consumer reach globally. Digital marketing software manufacturers use digital marketing strategies to analyze customers' behaviors and know about their preferences in real-time.

Request a Sample Copy of the Research Report: https://www.thebrainyinsights.com/enquiry/sample-request/12800

Competitive Strategy

To enhance their market position in the global digital marketing software market, the key players are now focusing on adopting the strategies such as product innovations, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.

In December 2021, Rovio Entertainment Corporation announced the feature of Angry Birds on Netflix.

Market Growth & Trends

The increasing internet penetration and rising digitalization drive the market's growth. The increase in sales of smartphones and surge in usage of social networking websites drives the market's growth. The outbreak of the Covid-19 pandemic also boosted the market's growth and triggered a change in the way people use different apps. However, data security and privacy concerns are expected to restrain the market's growth during the forecast period. Furthermore, as the cost of digital marketing services decreases, it provides access to mass audiences and is gaining popularity among small and medium enterprises.

Report Scope & Segmentation

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Key Findings

In 2021, the CRM software segment dominated the market with the largest market share of 39.3% and market revenue of 24.6 billion.

The solution segment is divided into CRM software, marketing automation, and social media. In 2021, the CRM software segment dominated the market with the largest market share of 39.3% and market revenue of 24.6 billion. CRM Software is widely being used by businesses to communicate efficiently with customers. The increasing demand for CRM software in enterprises drives the segment's growth.

In 2021, the cloud-based deployment segment accounted for the largest share of the market, with 61.3% and market revenue of 38.3 billion.

The deployment segment is divided into on-premise and cloud. In 2021, the cloud-based deployment segment accounted for the largest share of the market, with 61.3% and market revenue of 38.3 billion. Cloud-based deployment is used to combine virtual cloud servers with dedicated hosting infrastructure. The rising need for cloud-based deployment drives the growth of the segment.

In 2021, the large enterprise segment accounted for the largest share of the market, with 58% and market revenue of 36.3 billion.

The enterprise size segment is divided into large enterprises and small and medium enterprises. In 2021, the large enterprises segment accounted for the largest share of the market, with 58% and market revenue of 36.3 billion. Large enterprises with massive databases use digital marketing software to manage the data of the consumers efficiently. Large enterprises' increasing need for digital marketing software to efficiently manage email marketing, CRM, and content management drives the segment's growth.

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Regional Segment Analysis of the Digital Marketing Software Market

North America (U.S., Canada, Mexico) Europe (Germany, France, U.K., Italy, Spain, Rest of Europe) Asia-Pacific (China, Japan, India, Rest of APAC) South America (Brazil and Rest of South America) The Middle East and Africa (UAE, South Africa, Rest of MEA)

Among all regions, North America emerged as the largest market for the global digital marketing software market, with a market share of around 42.2% and 26.4 billion of the market revenue in 2021. The digital marketing software market in the North American region has been rapidly growing owing to the increasing demand for digital marketing software from the entertainment and media industry. Furthermore, the development in the e-commerce industry in the region also drives the market's growth.

Key players operating in the global digital marketing software market are:

Adobe Systems Inc. Google Corporation Hewlett Packard Enterprise Development LP HubSpot, Inc. IBM Corporation Microsoft Corporation Oracle Corporation Salesforce Inc. SAP SE SAS Institute Inc.

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Brainy Insights has segmented the global digital marketing software market based on the below-mentioned segments:

Global Digital Marketing Software Market by Solution:

CRM Software Marketing Automation Social Media

Global Digital Marketing Software Market by Deployment Type:

On-Premise Cloud

Global Digital Marketing Software Market by Enterprise Size:

Large Enterprise Small and Medium Enterprise

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About the report:

The global digital marketing software market is analyzed based on value (USD Billion). All the segments have been analyzed worldwide, regional, and country basis. The study includes the analysis of more than 30 countries for each part. The report analyzes driving factors, opportunities, restraints, and challenges for gaining critical insight into the market. The study includes porter's five forces model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor position grid analysis, distribution, and marketing channels analysis.

About The Brainy Insights:

The Brainy Insights is a market research company, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimation model to meet the clients' objectives of high-quality output within a short span of time. We provide both customized (clients' specific) and syndicate reports. Our repository of syndicate reports is diverse across all the categories and sub-categories across domains. Our customized solutions are tailored to meet the clients' requirement whether they are looking to expand or planning to launch a new product in the global market.

Contact Us

Avinash DHead of Business DevelopmentPhone: +1-315-215-1633Email: sales@thebrainyinsights.comWeb: http://www.thebrainyinsights.com

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Digital Marketing Software Market to Surpass US$ 265.2 Billion by 2030, Says The Brainy Insights - GlobeNewswire

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How Server Location Affects The Latency In Web Hosting? – Startup.info

July 28, 2022 | Author: admin

We often talk about the impact oflatencycan have on any network connection as well as the users experience when using any web-based application.

But what exactly is latency and what makes it important to take into account when planning your applications infrastructure including cloud deployment as well as load balancers?

Despite the incredible advancements in the field of computer networking technology, high-speed connectivity, and the rise in cloud computing (which allows data centers to be moved to greater locations than ever) however, latency is still a major issue.

In this article, were going to discuss the effect the servers location has on latency or delays in web hosting. We will also discuss some tips that can be used to lessen the impact of this problem.

In the competitive digital landscape, you have to fight for a portion of Internet traffic.One of the key factors in your efforts to get there is using search engines such as Google.

Today, your website speed directly influences the way Google rates your website.Of course, there are additional elements to consider and its an intricate mix of many factors, but speed is the main well-known factor.The latency is the most significant issue.

The most recent Google updates include the speed with which your website serves pages to mobile devices, which is directly associated with the latency phenomenon.

There is a widespread misinterpretation between latency and bandwidth.Lets discuss a bit about these terms and the meaning they convey.

Bandwidth is the number of data transfers every minute.A good way to think about it is to think of it as a highway.

A six-lane highway permits more vehicles to travel past an exact point in a second than a highway with four lanes.Similarly, a 1Gbps connection will transmit more data in a second than a connection of 100Mbps.

Latency is the period of time the piece of data travels from its place of origin towards its final destination.If we keep the road analogy it is the amount of time needed to travel from one point to another.

The choice of server affects the latency in web hosting. Lets suppose you are choosing the VDS server hosting then it is very important that you buy the right server at the right location where you want to target your audience to reduce the latency rate of your dedicated server.

Lets take an example you have a dedicated server that loads the webpage which have the 20 objects to load and each object takes the 150 ms to load. It will take 4.5 seconds to load the complete webpage. So reducing the latency in the dedicated server are more important to load the webpage faster.

If a user types the address of your website in the web browser, their computer sends and retrieves information with the velocity of light by the way that is comprised of gateway nodes or more simply, hops.

The greater the distance between the client and server that hosts the website the higher the delay.The latency also depends on the performance of the network as well as the quality of routing devices.

Based on this data, if you have the option of hosting your website on a Server in Dubai or in the USA, which region should you select? You should select the location that is closest for your targeted audience.

Data is transmitted over the Internet through a network of cables.However fast electronic signals and pulses are, the more distance over which data must travel, the longer it takes to get there.

Lets say, for instance, an example of operating a website that targets users mostly from Asia.If the web hosting provider youre using has only data centers in the U.S., that means the information that is part of the site must travel across the globe to reach every visitor in Asia.

So, if your targeted audience in California USA, then you should go with VPS Los Angeles to ensure that your users have the best experience with latency issues.

In the same way, when looking to download an image via the internet, there are lots of things that can impact the speed of your download.One of them is the location of the server hosting your file.

The farther away the server is from you, the longer it takes for data to get to your personal computer.

If a user uses their browser to go to a website, it sends a request to the server hosting the site and is greeted with an answer at extremely fast speeds, even with the light speed over an optical fiber network.

While light-speed is extremely quick, with every hop there is an inherent delay in processing as the router processes the data, analyzes it, and then transmits it to the next place.

Furthermore, the number of hops or intermediary devices that connect your device and server will influence the latency, also known as the lag for your connections.The fewer hops are there, the lower the latency.

One of the most effective methods to prevent this problem is to take into account the location of your server before building your website.For example, if your targeted audience is North America, then you should go with VPS Mexico option to minimize the latency.

If you have an approximate concept of where your users should be from, youre good to go.We recommend hosting with a trustworthy provider that offers you with an array of different server location options.You should go with a server location that is closest to your target audience.

If youre hesitant to move to a new server due to some reasons, another option is to utilize a Content Delivery Network (CDN).

CDNs aid in storing your website information on a variety of servers across the globe to improve the speed with which your website delivers data to your customers.

Although not the best choice for an actual website hosted close to the users, CDNs are an option that can be helpful.One example of a great CDN that you could use is Cloudflare.

The response time is contingent on the databases optimization.When you initially set up your website the database responds rapidly to requests.

As time goes by and the database grows, it accumulates information.The compilation results in massive quantities of data being stored.

There are methods of optimizing databases to increase the speed of your website.If youre using WordPress the initial step would be to spot slow queries by using the query checker.

If you spot the slow ones, focus on optimizing them.Switch the group to objects, and make use of indexes or any other solution that is appropriate to the issue at the moment.

The performance of your website is greatly influenced by the distance between your hosting facilities to the region you are attracting visitors from.Choose a web hosting service that has servers located in a data center located in close proximity to your targeted audience.

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AppDynamics shares the key to cloud-native success – Gulf Business

July 28, 2022 | Author: admin

The rapid digital transformation over the past few years, arguably only accelerated by the Covid-19 pandemic, has led to the rapid adoption of cloud-native technologies such as microservices and Kubernetes in enterprises across the region. These modern application architectures offer huge benefits for organisations in terms of improved speed to innovation, greater flexibility and improved reliability.

But IT teams in organisations across the UAE, and the world for that matter, are now finding themselves under immense pressure as they attempt to monitor and manage availability and performance across hugely complex cloud-native application architectures. In particular, theyre struggling to get visibility into applications and underlying infrastructure for large, managed Kubernetes environments running on public clouds.

There is no doubt that staying on top of availability and performance is a far greater challenge in a software-defined, cloud environment, where everything is constantly changing in real-time. But with digital transformation projects and innovation initiatives continuing to run at break-neck speed, the heat is on for technologists to adapt and get the visibility and insight they need across these modern environments.

An issue of scalabilityTraditional approaches to application availability and performance were often based on physical infrastructure. A decade ago, for example, IT departments operated a fixed number of servers and network wires they were dealing with constants and fixed dashboards for every layer of the IT stack. The advent of cloud computing added a new level of complexity and organisations found themselves continually scaling their use of IT, up and down, based on real-time business needs. While monitoring solutions have adapted to accommodate rising deployments of cloud alongside traditional on-premise environments, the reality is that most were not designed to efficiently handle the dynamic and highly volatile cloud-native environments that we increasingly see today.

Therefore, the fundamental question is one of scale these highly distributed systems rely on thousands of containers and spawn a massive volume of metrics, events, logs and traces (MELT) telemetry every second. And currently, most technologists simply dont have a way to cut through this crippling data volume and noise when troubleshooting application availability and performance problems caused by infrastructure-related issues that span across hybrid environments.

The case for cloud-native observability As such, it is essential for technologists to implement a cloud-native observability solution, to provide observability into highly dynamic and complex cloud native applications and the entire technology stack. In order for technologists to be able to thoroughly understand how their applications are behaving and where issues might lie, they need visibility across the application level, into the supporting digital services (such as Kubernetes) and into the underlying infrastructure-as-code (IaC) services (such as compute, server, database and network) they leverage from their cloud providers. But before technologists rush to implement a solution to this growing challenge, there are some important factors that must be considered when thinking about observability into cloud environments.

For one, technologists should be looking to implement a purpose-built solution; one that can observe distributed and dynamic cloud-native applications. Traditional monitoring solutions continue to play a vital role and will do so for years to come but it becomes problematic when cloud functionality is bolted onto existing monitoring and APM solutions. Too often, when new use cases are added to existing solutions, data remains disconnected and siloed, forcing users to jump from tab to tab, to try to identify the root causes of performance issues. Very few of these solutions provide complete visibility for example insight into business metrics or security performance and many are naturally biased towards a particular lay er of the IT stack depending on their legacy, whether that is the application or core infrastructure.

A new approach for new teamsCloud-native applications are built in completely different ways, and theyre managed by new teams Site Reliability Engineers (SRE), DevOps and CloudOps that have new and different skill sets, mindsets and ways of working compared to other functions within IT. As such, they require a completely different kind of technology to track and analyse availability and performance data. They need a solution that is truly customised to the needs of cloud-native technology stack to decipher short-lived microservices interactions with one another and which can be long gone once troubleshooting is done.

DevOps and SRE teams need a solution that embraces open standards, giving a full-stack, correlated view of all telemetry data across the technology stack most notably, open telemetry. Technologists need to be able to collect all telemetry across the stack and domains, and then analyse all of that telemetry data since it is interconnected and interdependent at once. A standards-driven solution is essential to future-proof organisations for the next decade and beyond.

Technologists also need a solution that allows them to monitor the health of key business transactions that are distributed across their technology landscape. If an issue is detected, they need to follow the thread of the business transactions telemetry data, so they can quickly determine the root cause of issues, with fault domain isolation, and triage the issue to the correct teams for expedited resolution.

Finally, technologists should be looking for a solution that combines observability with advanced AIOps functionality. They need to leverage the power of AIOps and business intelligence to prioritise actions for their cloud environments. In the future, organisations will utilise AI-assisted issue detection and diagnosis with insights for faster troubleshooting. Ultimately, it allows technologists to focus more quickly on what really matters, where and why it happened.

Over the last two years we have seen a seismic evolution in applications, and technologists need to ensure that their monitoring capabilities keep pace. From understanding how highly-distributed cloud-native applications work and predicting incidents, to adopting new ways to gather vast amounts of MELT telemetry data, teams across ITOps, DevOps, CloudOps, and SREs need contextual insights that provide business context deep within the tech stack.

Only with the right cloud-native observability solution in place, will IT teams and their organisations be able to optimise the benefits of modern applications, driving enhanced digital experiences for customers and improved business outcomes.

Gregg Ostrowski is the executive CTO at Cisco AppDynamics

Watch: GB Talks: In conversation with Gregg Ostrowski, Executive CTO, Cisco AppDynamics

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Pro and Cons of using Cloud Storage like Google Drive versus a portable HDD – Times Now

July 26, 2022 | Author: admin

We all have been through portable HDD, pen drives, and whatnot. However, technology changes overnight and today cloud storage is affordable and secure as well. In this article, we discuss the pros and cons of using cloud storage versus a portable HDD.

Over the years, i have used multiple portable hard drives, some came with their power supply, some were small while some were big. Then one day, i dropped one of the portable HDDs from my desk, and things changed.

The portable HDD had drop protection and a bit of armor, however, even with no visible damage falling from a height of maybe 2-3feet, my computer refused to recognize the drive at all. Basically, the HDD was ruined and all my data was lost.

Here is how that happened.

Pros

1. All data in one place, My pictures, videos, documents, files, and important documents were in one place.

2. Easy access from all devices, Google drive is accessible from all devices, hence I had access to all my data all the time. Even from Apple devices like iPhones, iPad, and MacBooks.

3. Traveling, This is a boon while traveling as you can carry all your documents, tickets, itinerary, and IDs on the cloud and retrieve them in seconds.

4. No risk of data loss - While there is always a risk but these big tech firms are much better at handling data than me or u.

5. All you need is an internet connection.

Cons

1. Data Mining - Companies have access to your data, not that they are going to do something negative with it, but if it's sensitive data it's best not to keep it on the cloud.

2. Hacking - It's on the cloud, and only protected by your password, and we know how that works. If anyone gets your password they get access to all your data as well. While things like 2-factor-authentication and others do add extra protection, there is no comparison to having your data physically with you on a drive.

3. Not a one-time cost, Cloud storage is a monthly or a yearly expense, unlike portable HDD which are a one-time cost.

4. Internet connection, You NEED an internet connection to access your files. While the internet is everywhere now, still storing and downloading larger files will require a fast n reliable connection.

5. Added cost of the internet - Apart from paying for the cloud storage, you also need to factor in the cost of internet access that you will need to access your data.

While I have mentioned Google Drive specifically, there are multiple cloud storage providers and you can choose any of them.

Pricing

similarly, Microsoft's Onedrive is another popular cloud storage option that comes with extra benefits like access to Microsoft Office as well. The basic plan starts at INR 4,899 (annual billing) for 1TB of storage and includes access to Outlook, Word, Excel, and Powerpoint.

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Pro and Cons of using Cloud Storage like Google Drive versus a portable HDD - Times Now

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Multi Cloud Storage Market 2022 Industry Research Analysis, Opportunities, Key Players and Forecast by 2028 This Is Ardee – This Is Ardee

July 26, 2022 | Author: admin

The study named Global Multi Cloud Storage Market by MarketQuest.biz gives a comprehensive market assessment for the predicted period. The research provides businesses with an extensive analysis of the worldwide Multi Cloud Storage market, including industry trends, market size, value, and growth. The research includes numerous segments and a study of trends and variables such as market dynamics, which have the drivers, constraints, opportunities, and challenges, as well as the influence of these factors on the worldwide Multi Cloud Storage market.

The prominent firms in the worldwide Multi Cloud Storage market are analyzed based on their market share, recent events, newest product releases, and organization mergers or acquisitions. Similarly, the research examines their whole product line to determine which applications they continue to prioritize while operating in the global Multi Cloud Storage market.

DOWNLOAD FREE SAMPLE REPORT: https://www.marketquest.biz/sample-request/117337

It will help stakeholders in understanding the competitive landscape to position their businesses and develop suitable go-to-market strategies. The worldwide Multi Cloud Storage market also includes data on strategic alliances, acquisitions, and mergers. It offers SWOT analysis, investment feasibility analysis, and investment return analysis while considering the impact of many aspects such as political, economic, social, technological, environmental, and legal issues.

The reports key areas of focus are as follows:

The product may be divided into market segments based on its type:

Market segmentation by application is as follows:

The key market participants profiled in the study-

ACCESS FULL REPORT: https://www.marketquest.biz/report/117337/global-multi-cloud-storage-market-2022-by-company-regions-type-and-application-forecast-to-2028

What makes the report worthwhile to invest in?

Customization of the Report:

This report can be customized to meet the clients requirements. Please connect with our sales team (sales@marketquest.biz), who will ensure that you get a report that suits your needs. You can also get in touch with our executives on 1-201-465-4211 to share your research requirements.

Contact UsMark StoneHead of Business DevelopmentPhone: 1-201-465-4211Email: sales@marketquest.biz

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Multi Cloud Storage Market 2022 Industry Research Analysis, Opportunities, Key Players and Forecast by 2028 This Is Ardee - This Is Ardee

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Netskope Threat Research: Data Sprawl Creating Risk for Organizations Worldwide as Personal App Use in Business Continues to Rise – PR Newswire

July 26, 2022 | Author: admin

More than 1 in 5 users upload, create, share or store data in unmanaged personal apps and instances

SANTA CLARA, Calif., July 26, 2022 /PRNewswire/ --Netskope, the leader in Security Service Edge (SSE) and Zero Trust, today released new research detailing the proliferation of cloud apps used within businesses worldwide. The Netskope Cloud and Threat Report: Cloud Data Sprawl found that cloud app use within organizations continues to rise, as it has already increased 35% since the beginning of 2022, with an average company of 500-2,000 users uploading, creating, sharing or storing data in 138 different apps, and using an average of 1,558 distinct cloud apps each month.

The report found that more than 1 in 5 (22%) users upload, create, share or store data in personal apps and personal instances, with Gmail, WhatsApp, Google Drive, Facebook, WeTransfer, and LinkedIn ranking as the most popular personal apps and instances.

A personal app, such as WhatsApp, is an app that only sees personal usage from personal accounts. A personal instance is a personal account of an app that is also managed by the organization. For example, someone's personal Gmail account in an organization that uses Google Workspaces is a personal instance.

Additionally, highlighting a continued trend in insider risk, the report revealed that 1 in 5 users (20%) upload an unusually high amount of data to such personal locations during the 30 days before they leave an organization, marking an increase of 33% during the same time period last year.

"Cloud apps have helped to increase productivity and enable hybrid work, but they have also caused an ever-increasing amount of data sprawl that puts sensitive data at risk," said Ray Canzanese, Threat Research Director, Netskope Threat Labs. "Personal apps and instances are particularly concerning, since users maintain access to data stored in those instances even well after they leave an organization. Proactive security measures especially policy controls that limit access to sensitive data to only authorized users and devices and prevent sensitive data from being uploaded to personal apps and personal instances can help reduce the risks of loss or exposure of sensitive data."

Additional key findings from the report include:

"Organizations are usually surprised when they discover just how many overlapping apps they are using. Gaining this visibility is an important step to helping rein in cloud sprawl and reduce the risks it poses to sensitive data. Once you know how data is being accessed, you can begin enforcing policies that reduce data risks without compromising productivity. Data security and productivity don't have to be a tradeoff," concluded Canzanese.

The Netskope Cloud and Threat Spotlight is produced by Netskope Threat Labs, a team composed of the industry's foremost cloud threat and malware researchers who discover and analyze the latest cloud threats affecting enterprises. Findings are based on anonymized usage data between January 1 through May 31, 2022 and relating to a subset of Netskope customers with prior authorization.

Get the full Netskope Cloud and Threat Report: Cloud Data Sprawl here.

Learn more from Netskope's threat researchers and the insight that the Netskope Security Cloud Platform affords into the evolving cloud threat landscape by visiting Netskope's Threat Research Hub.

About Netskope

Netskope, a global cybersecurity leader, is redefining cloud, data, and network security to help organizations apply Zero Trust principles to protect data. The Netskope Intelligent Security Service Edge (SSE) platform is fast, easy to use, and secures people, devices, and data anywhere they go. Netskope helps customers reduce risk, accelerate performance, and get unrivaled visibility into any cloud, web, and private application activity. Thousands of customers, including more than 25 of the Fortune 100, trust Netskope and its powerful NewEdge network to address evolving threats, new risks, technology shifts, organizational and network changes, and new regulatory requirements. Learn how Netskope helps customers be ready for anything on their SASE journey, visit netskope.com.

Media ContactInkhouse for Netskope[emailprotected]

SOURCE Netskope

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Netskope Threat Research: Data Sprawl Creating Risk for Organizations Worldwide as Personal App Use in Business Continues to Rise - PR Newswire

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Global Network Attached Storage Market was valued at US$ 27.37 billion in 2021, and the market size is estimated to reach US$ 87.08 billion by 2028,…

July 26, 2022 | Author: admin

The research provides an up-to-date analysis of the global network attached storage market that primarily includes the current market landscape, latest trends, drivers, and overall market environment.

Due to businesses adopting remote working modes, the COVID-19 pandemic has raised demand for cloud-based solutions. The rise in data usage has also been accelerated by the pandemic. Due to government-imposed lockdowns, businesses across a variety of end-user industries, particularly telecom corporations in emerging nations, have seen a growth in data consumption. Organizations are looking for a proven and secure data storage solution in these circumstances.

The COVID-19 pandemic has also prompted an unusual and unpredicted state of emergency on a number of fronts. Data has been supporting businesses with better decision-making during these trying times. The only way to guarantee that the insights produced by analyses are practical and usable is to maintain consistency.

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In comparison to other storage types like DAS (Direct Attached Storage) and SAN, it is projected that more than 80% of midmarket and enterprise organisations use NAS for some tier of storage that exceeds capacity (Storage Area Network). The industry is primarily being driven by the proliferation of unstructured data, the expansion of scale-out NAS in business IT systems, and the focus on software-defined NAS and network virtualization.

Vendors are being compelled to provide specialised NAS solutions for companies looking to use NAS as a full-fledged data management solution as a result of the growing popularity of NAS systems in enterprise environments.

In the future, its projected that on-premise NAS and cloud storage integration will become more popular, making it easier to have entire control over the data in the NAS and to backup and archive data in the cloud. The prominent cloud storage services, primarily Amazon S3, are being integrated with the current NAS system by a number of companies for storage provisioning. Depending on factors such as storage communication protocol preferences and network traffic, NAS may also be more efficient than SAN for particular applications. However, it is projected that on-premise NAS and cloud storage integration would gain ground in the future, enabling complete control over the data in the NAS and in backing up and archiving data in the cloud. The expanding cloud usage could impede the growth of the analysed industry.

Network-attached storage (NAS) maker QNAP, based in Taiwan, declared in July 2021 that it had fixed a serious security flaw that might have allowed attackers to undermine the safety of its NAS systems. The TXOne IoT/ICS Security Research Labs discovered the incorrect access control vulnerability in the QNAP HBS 3 Hybrid Backup Sync disaster recovery and data backup solution, which is listed as CVE -2021 28809. The security flaw was brought on by faulty software that could not properly prevent attackers from accessing system resources, allowing them to elevate privileges, run commands from a distance, or view confidential data without authorization.

Read the market research report, Global Network attached storage market by Product type (High-end/Enterprise, Midmarket, and Low-end), Storage Solution (Scale-up NAS and Scale-out NAS), Deployment Type (On-premises, Remote, Hybrid), By End User (BFSI, Healthcare, Retail & e-commerce, IT & Telecomm, Automotive, and Others), & By Region-Forecast and Analysis 2022-2028 by SkyQuest

Recent Developments

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What does this Report Deliver?

SkyQuest has segmented the global network attached storage market based on Product Type, Storage Solution, Deployment Type, End User and Region:

Key Players in the Global Network Attached Storage Market

About Us-SkyQuest Technology Group is a Global Market Intelligence, Innovation Management & Commercialization organization that connects innovation to new markets, networks & collaborators for achieving Sustainable Development Goals.

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Global Network Attached Storage Market was valued at US$ 27.37 billion in 2021, and the market size is estimated to reach US$ 87.08 billion by 2028,...

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Bringing Benefits of Cloud to On-premises, VMware vSphere+ and VMware vSAN+ Unveiled – StorageReview.com

July 26, 2022 | Author: admin

VMware has unveiled VMware vSphere+ and VMware vSAN+ to help organizations bring the benefits of the cloud to their existing on-premises infrastructure with no disruption to workloads or hosts. These new offerings will providecentralized cloud-based infrastructure management, integrated Kubernetes, access to new hybrid cloud services, and a flexible subscription model.

VMware has unveiled VMware vSphere+ and VMware vSAN+ to help organizations bring the benefits of the cloud to their existing on-premises infrastructure with no disruption to workloads or hosts. These new offerings will providecentralized cloud-based infrastructure management, integrated Kubernetes, access to new hybrid cloud services, and a flexible subscription model.

Introduced initially during VMworld 2021 as Project Arctic and an integral part of the VMware Cloud strategy, vSphere+ and vSAN+ are the first set of offeringsto deliver a consistent infrastructure with capabilities across distributed environments. vSphere+ and vSAN+ will enable customers to activate add-on hybrid cloud services that deliver on critical use cases for business-critical applications running on-premises, including disaster recovery and ransomware protection.

These new offerings will allow all customers, no matter their size, to consume new capabilities, security, and product updates faster and more simply without changing existing applications or hardware.

VMwares Krish Prasad, senior vice president and general manager for VMware Cloud Platform Business, Cloud Infrastructure Business Group, said:

VMware vSphere+ and VMware vSAN+ represent the next major evolution of those foundational solutions that customers know and trust. Wherever customers are on their digital transformation journey and in executing their cloud strategy, vSphere+ and vSAN+ will help accelerate their transformation by bringing the benefits of cloud to their existing on-premises infrastructure and workloads, along with simplified consumption via a flexible subscription model.

A multi-cloud workload platform delivering benefits of the cloud to on-premises workloads, vSphere+combines virtualization technology, an enterprise-ready Kubernetes environment, and high-value cloud services that transform existing on-premises deployments into a SaaS-enabled infrastructure.

Building upon technology in the latest version of vSphere Enterprise Plus edition, vSphere+ provides access to a wide selection of cloud services and centralizes management through the VMware Cloud Console. Workloads remain on-premises, running on ESXi hosts orchestrated by vCenter instances, just like traditional vSphere today. But now, vCenter can connect to the Cloud Console through a VMware cloud gateway, allowing metadata to be collected and used to manage the entire distributed vSphere+ estate centrally.

VMware vSAN+ is a hyperconverged infrastructure (HCI) offering that extends vSANs capabilities to deliver cloud-connected services, helping IT administrators centralize management and improve the efficiency of their vSAN environment.

Based on customer discretion, vSAN+ can connect all vCenter instances to VMware Cloud for centralized management. To facilitate this, a vCenter cloud gateway virtual appliance is installed on-premises and connects with vCenter to collect the minimal data needed for display within the VMware Cloud Console. Customers can see their entire HCI estate through the console, centrally monitor events, alerts, and resource capacity, and identify unaddressed security deficiencies.

Services to accelerate administrator tasks include:

Infrastructure operations teams are under pressure to improve efficiency and productivity and to look for ways to maintain and protect an ever-increasing infrastructure. Its not unusual for a customers vSphere environment to be distributed across siloed locations, edge sites, and clouds, creating an operational nightmare.

Through the VMware Cloud Console, VSphere+ and vSAN+ customers are provided a unified infrastructure management experience for these distributed environments. The console features global inventory, configuration, alerts, administration, and security status for on-premises deployments.

Admins can perform specific operational tasks directly from the VMware Cloud Console, like managing configurations and policies across their deployments. Customers will benefit from a simplified lifecycle management experience through cloud-enabled automation of updates of on-premises infrastructure components. Cloud-based remediation and configuration drift capabilities, including security checks to maintain compliance with corporate and regulatory requirements, are additional benefits.

Providing a single workload platform for running VMs and containers orchestrated by Kubernetes, vSphere+ will help transform on-premises infrastructure into an enterprise-ready Kubernetes platform. This includes providing developers a multi-cloud IaaS consumption experience by extending the capabilities of VMware Tanzu Standard Runtime to enable developers to run and manage Kubernetes at scale with consistency and efficiency across on-premises, public clouds, and edge. Including VMware Tanzu Mission Control Essentials will provide customers with global visibility across their entire Kubernetes footprint and automate operational tasks.

With vSphere+ and vSAN+, customers will continue to use existing investments, including toolsets and domain expertise, while benefiting from the expanded capabilities of VMware Cloud. Customers will benefit from protection workflows available as add-on cloud services directly integrated into their operating environment, including VMware Cloud Disaster Recovery, on-demand ransomware and disaster recovery service.

With vSphere+ and vSAN+, organizations can adopt a subscription-based consumption model for on-premises deployments. A further benefit is a single SKU that includes all necessary components (VMware vCenter, ESXi, Tanzu Standard Runtime, and Tanzu Mission Control Essentials) and support.

vSphere+ and vSAN+ are both new offerings and are generally available. Tanzu Mission Control Essentials is a component of vSphere+ and is expected to be available in VMwares FY23 Q3.

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Is Blockchain Technology the future of startups? – Startup.info

July 26, 2022 | Author: admin

There is a perfect chance to create and establish a community for entrepreneurs who are prepared to move quickly and adopt the plant the flag method before the market is overrun with Blockchain for startups.

In an era where thousands of companies are competing for the same market share, investing time and resources into developing a business model with Blockchain at the core of the processes or even a major part of the working mechanism will automatically give startups an edge over others working in the same domain.

Many startups use some sort of legacy software or out-of-date infrastructure, which not only raises the expense of doing business but also makes them extremely ineffective and inconsistent. Additionally, a significant portion of crucial operations is manual in nature, which greatly increases the danger of human mistakes.

Startups will be able to address many of these problems with the help of Blockchain for small enterprises. The ability of the technology to decentralize the pool of data divided among numerous distinct processes eliminates the need for startups to rely on manual labour for data collection and processing.

Businesses of all sizes and in a variety of sectors are concerned about cybersecurity. In the next five years, it is predicted that the global spending on cyber security-based services and products, such as automation and IoT, would climb by $1 trillion.

A major reason why businesses use Blockchain is due to the incredible security proof that Blockchain systems offer. As a result, they are expected to quickly replace other methods for collecting and organizing enterprise data.

The most cutting-edge cryptographic techniques are automatically used to encrypt all the data collected in the ledger, and the warehouses are only available using a key-value mechanism that verifies and approves identification before providing access.

Additionally, the decentralized nature of Blockchain technology for small businesses greatly decreases the security risk. It is impossible for hackers to change the data without notifying everyone in the network because the distributed system cannot be manipulated by a single entity. This safeguards against corruption and returns control to the actual users.

After seeing how Blockchain can improve your startups efficiency, lets examine how you can use the technology to grow your companys productivity, transparency, and decentralization.

Here are a few of the most popular uses of blockchain in business:

Using technology for payments and money transfers is one of the most typical ways that startups use blockchain. The current narrative is that Blockchain is prepared to alter transactions and that entrepreneurs regularly work with a variety of vendors around the globe to access low-cost, high-quality services. Cross-border payments can be made more easily and inexpensively with blockchain thanks to its cryptocurrency component than with traditional payment methods, which are hampered by large transfer fees.

With your interior designers, your food and beverage vendor, your offshore software development business, and a number of other third-party stakeholders, you will need to enter into a number of contracts as you are just getting started.

With so many contracts to be created and ensured to be adhered to, using blockchain in business, namely through Smart Contracts, can be quite helpful. We wont go into great detail regarding the mechanism here because we have previously covered it in our Smart Contract tutorial, but what we can tell you about Contracts and Blockchain is that it is impossible for any of the parties involved to break the Smart Contract.

Solutions for peer-to-peer, decentralized cloud storage make up distributed cloud storage. Decentralized cloud storage renders your files unhackable and Blockchain a valuable component of your startup by utilizing encryption and Blockchain to protect the files on both the transmission and in nodes.

Identity Management is a key way that blockchain is used in business. In this situation, blockchain can be a platform for protecting identities against fraud. Businesses can use the technology to manage the authentication and reconciliation issues that various industries encounter. Additionally, it gives companies the option to create encrypted digital identities that exchange usernames and pin codes for extensive security features that can protect the institutions and their customers.

When it comes to the Supply Chain Management process, there are a variety of ways that Blockchain may be applied in a company to improve its real-time, accessibility, transparency, and efficiency. A few important ways have been mentioned below.

Tracking of provenance- Due to the ease of access to the product information provided by RFID tags and integrated sensors, provenance tracing and record keeping in the blockchain-powered supply chain management process become quite simple. Blockchain enables the tracking of a products entire history, from its creation to its current state. Additionally, provenance tracking can be utilized to identify fraud in any aspect of the supply chain.

Cost cutting- Blockchain can speed up administrative procedures in the supply chain, which automatically lowers additional expenses while ensuring the security of all transactions.

Second, removing middlemen and intermediates from the supply chain reduces the likelihood of product duplication and fraud while also saving them a significant amount of money.

In the supply chain, suppliers and buyers might even execute payments using cryptocurrency rather than depending on EDI.

Developing Trust- For effective operations in complex supply chains with numerous actors, trust is essential. For instance, a manufacturer should be able to rely on suppliers to uphold factory safety standards when sharing their products with them.

Additionally, trust is important when it comes to regulating compliances, such as custom enforcers. The primary use of blockchain in business is to establish trust because of its immutable nature, which is well-designed to avoid tampering and establish trust in the supply chain.

Even though all sizes of organizations require advertising, startups who are just getting started and in need of market visibility cannot ignore this need.

Even though it is one of the most crucial components of a business, the advertising industry has many flaws that make it prohibitively expensive and confusing for startups.

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7 Tech Stocks to Buy on the Dip – InvestorPlace

July 26, 2022 | Author: admin

Higher interest rates have altered the risk-adjusted return parameters for expensive stocks. The technology sector fared poorly in the first half of 2022 when investors scrutinized valuations, and many are now looking for tech stocks to buy on the dip.

During the boom years of the pandemic, governments issued stimulus checks to consumers. The Federal Reserve pumped trillions into the stock market. It also eased credit. Back then, tech investors could gain by holding stocks that did not earn a profit.

In the second half of the year, the bearish sentiment may ease. This will slow the sell-off. Cautious investors should demand more safety. Tech stocks to buy on the dip must have a manageable balance sheet, ideally including low debt. They should post quarterly profits. Alternatively, growth firms need to demonstrate they have business models that are eventually profitable.

Here are seven tech stocks to buy on the dip.

Meta Platforms (NASDAQ:META) investors who ignored Apples (NASDAQ:AAPL) Identifier for Advertisers (IDFA) change last year paid a heavy price. Apples iOS change resulted in a signal loss for Metas advertising platform. Advertisers could not track Facebook users in detail. In response, Meta Platforms is investing in the right technology to handle the meaningful headwind.

Meta is investing in Reality Labs for the long term. Its Quest 2 headset has had modest success. It will continue funding its product teams to build future products. With at least two versions planned in the future, Meta is committed to a virtual and augmented reality platform. Its pivot to the metaverse does not come cheap. Meta Platforms will spend billions in the next decade.

META stock is not for short-term investors who expect a rebound. The Meta platform will have a longer product cycle. Immediately monetizing the metaverse is not a priority.

Oracle (NYSE:ORCL) is constantly increasing shareholder returns. In the past quarter, it bought back $600 million in shares. CEO Safra Catz says that Oracle expects to buy the same amount in the current quarter. Capital expenditures will rise slightly this year to support its cloud initiatives. Investors should expect gross margins to rise significantly in the coming years.

Corporate customers will find Oracles autonomous database appealing. To lower the cost of administering its database, Oracle is developing the APEX platform. APEX powers Oracles autonomous database. It will remove the need for a human database administrator. Companies will not need to pay expensive experts to run this system.

Oracle is strong business momentum from its fourth quarter. In Q4, the company reported non-GAAP earnings per share of $1.54. Revenue grew by 5.4% year-over-year to $11.8 billion. Its infrastructure cloud revenue grew by 36% YOY. NetSuite ERP cloud revenue grew by 27% YOY.

Salesforce (NYSE:CRM) is a highly profitable firm. In the first quarter, the company posted revenue growing by 24% YOY to $7.41 billion. Operating cash flow rose by 14% YOY to $3.68 billion. In the second quarter, the company expects revenue to grow by 21% YOY to between $7.69 billion and $7.7 billion.

For the full year of fiscal 2023, Salesforces revenue will grow by 20% YOY to $31.7 billion to $31.8 billion. Salesforce raised its outlook because of contributions from integration with Slack. Acumen, which it bought a few years ago, also benefits from strong demand traction. Looking ahead, Chief Financial Officer Amy Weaver said that the company would try to bring discipline in its mergers and acquisitions efforts.

Customer attrition numbers are improving. Salesforces multi-cloud product resonates well with customers. As more customers add more cloud services, they are less likely to cancel their Salesforce subscription, and the number of customers with five or more is up 21% YOY. In addition, its customers in the financial services industry are unlikely to change to competing solutions.

SAP (NYSE:SAP) is underperforming because investors fear the impact of Russias invasion. In the last quarter, the company discontinued its cloud data center operations in the country. This resulted in a cost of 70 million EUR ($71.5 million). It also structured an exit.

Despite the near-term headwinds, SAP reaffirmed its outlook for the year. It expects cloud revenue of up to 11.85 billion EUR ($12.1 billion), up by 26% YOY. Cloud and software revenue will grow by between 4% to 6% to 25 to 25.5 billion EUR ($25.5 billion to $26 billion).

The war is hurting the technology sector. However, cyberattack risks are rising as a result. Customers are adopting cloud solutions in response. For example, SAP formed a partnership with Arvato Systems for its first sovereign cloud platform for the public sector in Germany.

SAPs RISE offers business-transformation-as-a-service. Customers are adopting RISE with SAP when they redesign their business processes. The solution helps them transition to agile enterprise resource planning (ERP) on the cloud. In addition, the platform supports custom solutions.

Seagate (NASDAQ:STX) is a storage provider. The company has pivoted from legacy PC storage for consumers to mass capacity. This includes video and image applications and network-attached storage (NAS) solutions.

Video and image applications are not cyclical, unlike the PC market. Seagate expects seasonal strength in this sector in both the September and December quarter. In the consumer space, the company anticipates a temporary slowdown in PC demand. Inflation and the economic slowdown are headwinds. Still, Seagate expects strong gross margins. The business generates strong free cash flow. It does not need much capital expenditure.

Investors should expect steady demand for mass capacity drives. Non-hard disk drives, or solid-state drives, face some supply constraints. Fortunately, Seagate has enough inventory to meet demand. In the long term, demand for more storage will rise. STX stock should benefit from sustained profit margins.

Seagate positioned its products to capture more market share in mass capacity drives. It now supplies 20 terabyte drives and is continuing to grow its maximum capacity offerings. This will appeal to customers running cloud storage solutions.

UiPath (NYSE:PATH) raised its guidance for fiscal year 2023. It expects revenue of $1.09 billion. Annual recurring revenue will range from $1.2 billion to $1.3 billion. On a non-GAAP basis, it expects to gain $15 million.

Investors should consider PATH stock because it is one of the few firms raising guidance. The company supplies robotic process automation software. Customers need UiPath to realize efficiencies. This will help them cut operating costs.

Co-Chief Executive Officer Daniel Dines said that the robotic process automation (RPA) market is a $60 billion opportunity. UiPath will grow its market share by offering an end-to-end process automation platform. The firm bought Cloud Elements to strengthen its application program interface. This enables the platform to use artificial intelligence to emulate a human user understanding of documents and natural language.

UiPath serves customers in the healthcare and banking industries. This is a stable market that should lead to customer growth and higher ARPU.

On July 8, Upstart (NASDAQ:UPST) plunged when it cut its preliminary second-quarter results. The company lowered its revenue expectation to $228 million. This is down from the previous guidance of $295 million to $305 million. It will lose between $27 million and $31 million, down from a negative $4 million to break-even net income.

CEO Dave Girouard said that funding constraints in its marketplace hurt its revenue. The company also converted its loans on its balance sheet into cash. The tight lending conditions will continue to hurt UPST stock. Shares could dip further throughout the second half of the year. Shareholders should brace for widening paper losses from here. Patient investors may consider the stock after the company posts better results.

Upstart may not recover until the Federal Reserve ends its interest rate hike cycle. This may happen in early 2023. Before that happens, Upstart may report better underwriting volumes from its AI-powered data analytics. Wait for the company to pre-announce a rebound before buying the stock on the dip.

On the date of publication, Chris Lau did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.

Chris Lau is a contributing author for InvestorPlace.com and numerous other financial sites. Chris has over 20 years of investing experience in the stock market and runs the Do-It-Yourself Value Investing Marketplace on Seeking Alpha. He shares his stock picks so readers get actionable insight to achieve strong investment returns.

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