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Public Cloud Market to hit $1 Tn by 2032, Says Global Market Insights Inc. – Yahoo Finance

Global Market Insights Inc.

Major public cloud market participants include Alibaba Group Holding Limited, SAP SE, Oracle Corporation, IBM Corporation, Tencent Cloud and Nutanix.

Selbyville, Delaware, March 29, 2023 (GLOBE NEWSWIRE) --

The public cloud market valuation is expected to reach USD 1 trillion by 2032, as reported in a research study by Global Market Insights Inc.

The growing adoption of cloud computing solutions in developing countriesis slated to have a positive impact on the industry outlook. Rapid uptake in emerging countries such as India and Singapore due to thriving digitalization and the development of advanced network grid infrastructure is playing a key role in establishing cloud-operated businesses. In September 2022, the Government of India announced an investment of USD 30 billion for digital transformation in rural areas that will ensure good quality, high-speed data connectivity across the nation.

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The public cloud market from the IaaS segment is poised to exceed USD 350 billion by 2032. Soaring digitization and soaring inclination toward cloud-based business operations are increasing the demand for IaaS that offers inexpensive delivery of IT infrastructure, such as computing and storage. Recently, in February 2023, Tencent Cloud, a technology solutions provider, signed an MoU with Saudi Arabia-based integrated service expert Mobily to provide IaaS products, such as cloud virtual machines, storage, and network solutions, in the Kingdom of Saudi Arabia.

The public cloud market from the large enterprises segment was held more than 40% industry share in 2022, as a result of the huge amount of less-sensitive data possessed by large businesses that need adequate storage. The public cloud is affordable and supports the integration of novel measures into business models. In February 2023, computer technology behemoth Oracle announced a seven-year cloud partnership with Uber, a mobility services firm. Oracle Cloud Infrastructure agreed to aid Uber in boosting innovation, storing client data, and modernizing its infrastructure.

Story continues

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The public cloud market from the media and entertainment applications segment will expand at over 12% CAGR through 2032. The adoption of public cloud is growing in the media & entertainment sector as it improves the effectiveness and quality of content streaming compared to on-premise infrastructure that hampers content quality and demands significant maintenance. To cite an instance, in July 2022, Comcast Technology Solutions announced a deployment deal of its Cloud TV Suite with Deutsche Telekom. The company expanded its cloud solution portfolio for Deutsche Telekoms Magenta TV business landscapes.

Europe public cloud market will account for over 20% market revenue by 2032, as major companies are investing heavily in technical innovations for regional infrastructure. To quote an instance, in August 2021, tech leader Google announced an investment of more than USD 1 billion to extend a new Google Cloud region in Frankfurt. The company aims to accelerate digitalization in Germany and build a sustainable economy with advanced infrastructure and clean energy.

Top participants operating in the public cloud market are Alibaba Group Holding Limited, SAP SE, Oracle Corporation, IBM Corporation, Tencent Cloud., and Nutanix. These firms are expected to focus on advancements in product capabilities and engage in promising collaborations. For instance, in May 2022, IBM Corporation, an advanced technology firm, inked a collaborative agreement with Amazon Web Services Inc., an IT service management company, to enable SaaS software on AWS. This software supports automation, security capabilities, AI & data, runs cloud-native on AWS, and is built on Red Hat OpenShift Service. This deal enabled users to access IBM SaaS software within AWS marketplace and integrate it with AWS services.

Partial chapters of report table of contents (TOC):

Chapter 2Executive Summary2.1 Public cloud 360 synopsis, 2018-20322.2 Business trends2.2.1 Total Addressable Market (TAM), 2023-20322.3 Regional trends2.4 Deployment model trends2.5 Organization Size trends2.6 Application trendsChapter 3Public Cloud Market Industry Insights3.1 Introduction3.2 Impact of COVID-193.2.1 North America3.2.2 Europe3.2.3 Asia Pacific3.2.4 LATAM3.2.5 MEA3.3 Russia- Ukraine war impact3.4 Industry ecosystem analysis3.4.1 Platform providers3.4.2 Service provider3.4.3 System integrators3.4.4 Distribution channel analysis3.4.5 End-users landscape3.4.6 Profit margin analysis3.4.7 Vendor matrix3.5 Technology & innovation landscape3.6 Patent analysis3.7 Key initiative and news3.8 Regulatory landscape3.8.1 North America3.8.2 Europe3.8.3 Asia Pacific3.8.4 LATAM3.8.5 MEA3.9 Industry impact forces3.9.1 Growth drivers3.9.1.1Increasing Integration of big data, AI and ML with cloud3.9.1.2Increasing Public cloud spending3.9.1.3Growing adoption of cloud computing solutions in developing countries3.9.1.4Rising deployment of IaaS and PaaS in SMEs3.9.1.5Cost effective and scalable3.9.2 Industry pitfalls & challenges3.9.2.1Data privacy and information security concerns3.9.2.2Cloud Wastage3.10 Growth potential analysis3.11 Porter's analysis3.12 PESTEL analysisBrowse our Reports Store - GMIPulse @https://www.gminsights.com/gmipulse

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About Global Market Insights Inc.

Global Market Insights Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy, and biotechnology.

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Public Cloud Market to hit $1 Tn by 2032, Says Global Market Insights Inc. - Yahoo Finance

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IBM Storage launched with backup appliance plan – ComputerWeekly.com

IBMs Spectrum brand, in use for numerous IBM products since 2015, is set to disappear and be replaced by the more descriptive IBM Storage. The move comes as part of a wider strategy for storage services in which it will now aim for greater product integration without the need for customers to assemble diverse hardware modules.

The challenge is to reduce the number of products in our storage catalogue, in favour of all-in-one solutions that will be easier to buy and to sell into managed services by integrators, said Denis Kennelly, general manager of storage at IBM.

The first product in this new push will be Storage Defender, a backup appliance aimed at combatting ransomware, planned for summer release. Storage Defender combines file and virtual machine backup from Spectrum Protect, object storage backup software from Cohesitys DataProtect, and container storage management from Spectrum Fusion, all in a flash-equipped FlashSystem storage array.

The plan is also to integrate the results of the open source Velero backup project for Kubernetes, which is heavily supported by Red Hat.

IBM said that Storage Defender will lean heavily on AI monitoring of storage equipment activity to detect things like disk errors and the presence of malware, as well as to alert administrators.

It acts, more precisely, to detect risks on storage arrays in production and not just those that store backups, said Brent Ellis, an analyst with Forrester Research. With that kind of vision of events it becomes possible to use snapshots to recover operations with the briefest delay.

In summary, you wont have separate systems for surveillance of cyber security and for backup, said Christophe Bertrand of analyst ESG. IBM is proposing a cyber-surveillance system that prevents data theft and looks after restoration in case it is destroyed. He noted that the appliance comes with a console that can be used by cyber security and backup admins.

Analysts have applauded the integration of a number of technologies that previously would have existed in different forms of storage and would have to have been bought separately. Now, FlashSystem arrays can deal with backup and be used for production workloads and that will include storage for containerised applications, thanks to Fusion.

Its quite a judicious move to bundle Cohesity into the product because it radically simplifies backup, said Ellis. Previously, IBM sold three products: Spectrum Protect for on-site file backup, Spectrum Protect Plus for virtual machines, and Spectrum Protect Plus Online for data in the cloud. Now, everything will be dealt with from one console.

The new offer will also comprise Storage for Data & AI and Storage for Hybrid Cloud. The first of those will use storage from Ceph Storage for block, file and object, and IBM Storage Scale (previously Spectrum Scale) to share file and object storage over the network. The Storage Scale System, previously known as Elastic Storage System, will provide the storage hardware underpinnings.

For Hybrid Cloud, there will be hyper-converged infrastructure dedicated to Kubernetes. That will run OpenShift for compute and Fusion for storage. In this configuration, the Fusion console will optimise sharing of resources between applications, and also migrate containers as simply as possible.

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IBM Storage launched with backup appliance plan - ComputerWeekly.com

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Cloud services wage price war as startups cut costs; wary IT firms may halve hiring of engineers – The Economic Times

Amid the ongoing funding crunch, Indian startups are cutting their spends on cloud storage and renegotiating contracts with service providers like Amazons AWS.

This and more in todays ETtech Morning Dispatch.

Also in this letter: Online gaming companies say TDS will cut rows, compliance load For cloud kitchens, pandemic-driven sheen fades away What the IT sector can learn from 2008 crisis?

Cloud service providers see a price war as startups renegotiate contracts

Slashing costs: Founders, technology and product heads, ET spoke to said that companies across the board are cutting cloud expenses by 20%-30% while some growth-stage startups like Meesho and Dealshare have brought cloud expenses down by 50%.

Cloud wars brewing: As startups have downsized, rivals of Amazon Web Services (AWS), which is the preferred cloud service provider with new-age tech businesses, have started luring founders with deep discounts. Azure has come off as a strong choice, as it sweetens the deal by bundling cloud services with the Microsoft 365 productivity suite. But, shifting to a new primary cloud provider is time-consuming and expensive.

Whats next? Founders have been smart to take these discounted offers to AWS, and are actively renegotiating contracts. Some early stage founders have also approached AWS to extend cloud credits for a year.

Cut, cut cut: Technology heads at startups are pushing teams to drive server optimisations, deploying fewer but more efficient lines of code, minimising software tool partnerships, and moving to load capacity planning. Among other costs that startups are looking to cut are storage, monitoring, and application programming interface (API) calls.

Wary IT companies may halve hiring of engineers from April: Experts

Drop in hiring: Staffing firm TeamLease expects a 40% drop in FY24 headcount addition compared to FY23, based on the current outlook from companies. This comes after the companies reported record hiring and attrition numbers during fiscal year 2022 and first half of fiscal 2023.

In Quotes: So far in FY23, there has been a net headcount addition of about 2.8 lakhs (across the IT sector) and Q4 addition is likely to remain flat. In recent quarters attrition has gone down and growth visibility has also reduced. So we would expect a 30-40% drop on FY24 headcount addition based on the current outlook, said Sunil C, CEO, TeamLease Digital.

Online gaming companies say TDS will cut rows, compliance load

Background: In the Union Budget for 2023-24, the government introduced Section 194BA and 115BBJ to tax income that users earn by winning on gaming platforms. Section 194BA deals with TDS while Section 115BBJ prescribes the 30% tax rate on winnings. Both these provisions were initially to be applicable from July.

Why the change? The industry had sought the applicability of TDS to April so that the taxation regime stays uniform for the entire financial year. Having two different tax regimes during the same year could have led to compliance burdens and tax disputes, gaming industry executives said.

Quote, unquote: "It would have been problematic if the TDS would have been applicable from July as the financial year starts from April 1, and the period from April-June would have been an exposure, and even potentially open to dispute with tax authorities".

Tweet of the day

ETtech in-depth: Cloud kitchens change flavours as pandemic-driven sheen fades away

Declining trend: The cloud kitchen boom has subsided. Food ordering platform Thrive says it has seen a decline in the number of new cloud kitchen brands signing up on it. In 2020, 24% of food brands that signed up were cloud kitchens. It jumped to 32% in 2021. In 2022, their share fell to 25%. As of March 2023, just 8.3% of its new merchant sign-ups were cloud kitchens.

Shutdowns, exits, mergers: The slide was visible even last November when food delivery platform Swiggy wound down its delivery-only brand, The Bowl Company, in Delhi-NCR as it did not perform well in the region. It is not just delivery-only food brands that have been hit. There has been a spate of shutdowns, exits and mergers of startups providing space and infrastructure to dark kitchens. Early March, Swiggy sold Access, which rented out kitchen spaces, to Loyal Hospitality. Last month, Zomato-backed Mukunda Foods shut down Nucleus Kitchen, which offered automated kitchen spaces to brands.

Lessons from the past: what the IT sector can learn from 2008 crisis?

Collapse and chaos: Over the past few weeks, the US has seen its second and third largest banking failures in history with Silicon Valley Bank and Signature Bank, both taken over by the Federal Depositors Insurance Corporation (FDIC). First Republic has been teetering, with JP Morgan heading talks on a rescue plan. Across the Atlantic, Swiss bank UBS has had to take over a failing Credit Suisse. On Thursday, Software services behemoth Accenture said it will cut around 19,000 jobs giving in to macroeconomic concerns.

Companies with exposure to troubled banks: Companies like Tata Consultancy Services, Infosys, Wipro, LTIMindtree, Cognizant and Mphasis are vendors to banks at the centre of the turmoil such as Silicon Valley Bank, Signature Bank and Credit Suisse. Exposure to regional banks in the US is the highest for Cognizant, followed by Infosys and TCS. Tech Mahindra and HCLTech have low exposure to US regional banks.

Other top stories by our reporters

Paytm wins regulator extension for payment aggregator licence application: One97 Communications (OCL) said its subsidiary Paytm Payments Services Ltd (PPSL) has received an extension from the Reserve Bank of India to resubmit its application for a payment aggregator (PA) licence. The banking regulator had in November last year asked Paytm to reapply for the licence within 120 days and stopped it from signing up new online merchants for the platform.

Pocket FM plans a global audio series platform: Audio streaming platform Pocket FM is planning to increase its global presence, after the 'great traction' it is seeing in the US. The Gurgaon-based company made its foray into the market in November last year. "As a format, audio is way more engaging and monetizable than audiobooks and podcasts," Rohan Nayak, co-founder at Pocket FM, told ET.

Global picks we are reading:

ChatGPT started a new kind of AI race and made text boxes cool again (The Verge)

At Apple, Rare Dissent Over a New Product: Interactive Goggles (New York Times)

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Cloud services wage price war as startups cut costs; wary IT firms may halve hiring of engineers - The Economic Times

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New video playback solution for LBEs and fixed installations – InPark Magazine

disguise has announced the launch of EX 3 a 4K video playback solution designed specifically for location-based experiences and fixed installations.

Whether its for an art show, entertainment venue or office lobby, EX 3 unlocks the full scalability of the disguise platform, which has powered more than 600 immersive experiences in more than 50 countries. The platform includes disguises Designer software, newly launched APIs and the disguise cloud collaboration toolkit. This enables creatives to benefit from an end-to-end workflow from concept to delivery, so they can bring their vision to life from one connected platform.

Creative studios increasingly have to deliver a wider variety of projects, said Raed Al Tikriti, chief product and technology officer at disguise. With EX 3, weve made doing this easier and more accessible than ever. Even if you only need video playback for an hour, youll be able to design, edit and deliver scalable installations, all without leaving the disguise platform.

Featuring three 4K video outputs suitable for both projection and LED displays, each EX 3 is designed to play back video with minimal latency. Depending on the needs of the show, additional EX 3 machines can be added and synced together to scale out the video playout. EX 3 units can even be used in a session with other disguise media servers for more complex experiences. Users can work at scale and maintain the ability to make changes to their content on the fly, from designer, without changing the system infrastructure. This is also helpful when running concurrent shows on the same system.

Displaying high-resolution video on a building, LED stage or event space can make a massive difference to how immersive your final experience is, says Tikriti. With EX 3 you can do this while being flexible for whatever tomorrow might bring. You can build your video sequence and make changes on the fly in Designer, share 3D previews of your stage in the cloud with our Previz app and even build custom show control with our APIs. Then, youll be able to trust that EX 3 will map it all out onto any canvas at pixel-perfect quality.

The benefits of EX 3 include:

Easier playout to large canvases: Thanks to its genlock support, multiple EX 3 machines can be synced together, enabling play back of 4K video at scale, with minimal latency.

More flexibility for custom experiences: Use disguise APIs to build additional applications on top of EX 3. Operators can easily customize workflows with tools to schedule content, monitor system health and more.

Stress-free collaboration: EX 3 unlocks access to the full disguise platform. Users can sequence videos using Designer, then share them via disguises Previz app, with which creators can preview the result in 3D space. All project content will be stored and collated in disguise Cloud, so its all in one place.

More creativity and scalability: Make content changes on the fly with Designer, without the need to change the infrastructure, so that experiences can evolve over time. EX 3 can also be used alongside OmniCal, disguises camera-based projector calibration system, to align projectors to sub-pixel accuracy in just minutes.

24/7 world-class support: As well as cloud storage and easy collaboration, EX 3 users can take advantage of disguises 24/7 support with a highly-experienced team based all over the world, which has been helping deliver events for more than 20 years. Local service centers and server loan programs are also on hand to ensure any project runs without a hitch.

New video playback solution for LBEs and fixed installations

disguise has announced the launch of EX 3 a 4K video playback solution designed specifically for location-based experiences and fixed installations.

Whether its for an art show, entertainment venue or office lobby, EX 3 unlocks the full scalability of the disguise platform, which has powered more than 600 immersive experiences in more than 50 countries. The platform includes disguises Designer software, newly launched APIs and the disguise cloud collaboration toolkit. This enables creatives to benefit from an end-to-end workflow from concept to delivery, so they can bring their vision to life from one connected platform.

Creative studios increasingly have to deliver a wider variety of projects, said Raed Al Tikriti, chief product and technology officer at disguise. With EX 3, weve made doing this easier and more accessible than ever. Even if you only need video playback for an hour, youll be able to design, edit and deliver scalable installations, all without leaving the disguise platform.

Featuring three 4K video outputs suitable for both projection and LED displays, each EX 3 is designed to play back video with minimal latency. Depending on the needs of the show, additional EX 3 machines can be added and synced together to scale out the video playout. EX 3 units can even be used in a session with other disguise media servers for more complex experiences. Users can work at scale and maintain the ability to make changes to their content on the fly, from designer, without changing the system infrastructure. This is also helpful when running concurrent shows on the same system.

Displaying high-resolution video on a building, LED stage or event space can make a massive difference to how immersive your final experience is, says Tikriti. With EX 3 you can do this while being flexible for whatever tomorrow might bring. You can build your video sequence and make changes on the fly in Designer, share 3D previews of your stage in the cloud with our Previz app and even build custom show control with our APIs. Then, youll be able to trust that EX 3 will map it all out onto any canvas at pixel-perfect quality.

The benefits of EX 3 include:

Easier playout to large canvases: Thanks to its genlock support, multiple EX 3 machines can be synced together, enabling play back of 4K video at scale, with minimal latency.

More flexibility for custom experiences: Use disguise APIs to build additional applications on top of EX 3. Operators can easily customize workflows with tools to schedule content, monitor system health and more.

Stress-free collaboration: EX 3 unlocks access to the full disguise platform. Users can sequence videos using Designer, then share them via disguises Previz app, with which creators can preview the result in 3D space. All project content will be stored and collated in disguise Cloud, so its all in one place.

More creativity and scalability: Make content changes on the fly with Designer, without the need to change the infrastructure, so that experiences can evolve over time. EX 3 can also be used alongside OmniCal, disguises camera-based projector calibration system, to align projectors to sub-pixel accuracy in just minutes.

24/7 world-class support: As well as cloud storage and easy collaboration, EX 3 users can take advantage of disguises 24/7 support with a highly-experienced team based all over the world, which has been helping deliver events for more than 20 years. Local service centers and server loan programs are also on hand to ensure any project runs without a hitch.

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New video playback solution for LBEs and fixed installations - InPark Magazine

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Oxbotica teams up with Google Cloud to add scale to autonomous … – ComputerWeekly.com

Autonomous vehicle software developer Oxbotica has enlisted Google Cloud to accelerate the global take-up of its self-driving vehicle technology platform.

Oxbotica said it plans to use the Google Cloud Platform infrastructure, including its compute, storage and networking offerings, to host the platform, which is geared towards supporting industrial use cases for autonomous vehicles.

For example, its technology is used to run passenger shuttles operating on fixed routes in cities where there are driver shortages.

With Google Cloud, Oxboticas customers will be able to easily and quickly scale from single prototype vehicles to full fleets. In addition, the collaboration will enable Oxbotica to explore the larger impact of autonomous vehicles on congestion, public transit, and more, the two companies said, in a statement.

Oxbotica also plans to tap into Google Clouds artificial intelligence (AI) and data analytics capabilities to test, validate and verify its self-driving technology.

Alongside the core development of its self-driving platform, Oxbotica will use Google Cloud to generate digital twins in Oxboticas MetaDriver, an AI-powered metaverse, that connects and controls virtual and physical fleets together, sending real-time analytics on performance, the statement continued.

Oxboticas MetaDriver automatically generates a vast bank of virtual scenarios to help ensure the safety of autonomous vehicles. Google Cloud will provide the data and machine learning tools to enable MetaDriver to apply Oxboticas proprietary generative AI tools to the extensive bank of virtual scenarios including unusual edge cases that are often economically, environmentally or physically impractical to discover in conventional testing.

Gavin Jackson, CEO of Oxbotica, said the company is looking forward to drawing on Google Clouds expertise to accelerate the adoption of its autonomous driving software.

Google Cloud is a global leader in cloud infrastructure and using its cutting-edge technology and AI-powered tools will strengthen our proposition for our customers, he added.

News of the technology tie-up between the two companies comes hot on the heels of the announcement earlier this month that autonomous vehicle provider Goggo Network would be rolling out Oxboticas software to its delivery operations.

Specifically, the Goggo Network and Oxbotica partnership is geared towards addressing the impact high fuel costs and driver shortages are having on businesses on delivery businesses, particularly as demand for online shopping services continues to soar.

Google Cloud CEO Thomas Kurian said Google and Oxbotica will also look to address similar pain points in a number of other industries too.

The combination of Oxbotica's leading technology and our reliable infrastructure and AI and data-enabled cloud platform has the potential to accelerate autonomous mobility in a variety of industrial use cases, Kurian said.

From last mile logistics to public transportation, we look forward to working together to positively impact the lives of end users.

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How can your business benefit from a cloud-based video model? – IFSEC Global

Ian Compton, Director of Sales (EMEA), at Arcules offers some guidance on the key benefits that operating a cloud-based video surveillance model can bring to an organisation. He also explains the different options security managers should consider, whether its a private, public or hybrid solution that fits best with the company needs.

More organisations are looking to reap the benefits of the flexible and scalable cloud-based service model, causing the clouds global usage to rise. According to a report by Data Bridge Market Research, the global video surveillance-as-a-service market is expected to exceed $11.16 billion by 2026.

In the security segment, cloud adoption has moved more slowly than in other industries, but weve reached a period of sustained, growing interest. The simplicity of the Software-as-a-Service (SaaS) approach is the primary reason for the increase in spending. But there are other far reaching impacts to consider.

Here are some to keep in mind:

Centralisation is one of the most valuable components of the cloud because it allows users to access information from anywhere using a range of connected devices. One platform contains all pertinent data. Stakeholders can get the most relevant and up-to-date information within minutes if there is a security or business crisis.

Flexibility and scalability are also essential features. A cloud solution for storing and managing video data allows for rapid adjustment and agility as a company grows or its technology systems become more advanced, reducing the complexity that might come with expansion.

Intelligence is derived from data analysed and stored in the cloud. The cloud provides stakeholders with more insight into daily operations. It helps ensure that all organisational and security goals are met daily and into the future.

Data security in the cloud is a highly discussed issue, but the cloud can enhance data protection with proper protocols in place. Stakeholders can protect sensitive data from bad actors by utilising vulnerability testing, password etiquette, software patches, and encryption. Additionally, public cloud providers have invested significant efforts into ensuring their networks are protected and provide the utmost uptime.

Automatic updates take the burden off IT departments regarding system management, as upgrades and security fixes are automatically installed. Cloud services are, therefore, exceptionally beneficial for organisations with limited or nonexistent IT teams, as it takes maintenance and operational concerns out of their hands.

Cost efficient is a term used when discussing cloud deployment because a SaaS model can be much more affordable than a hardware-based model. Deploying a cloud-based solution substantially reduces an upfront capital investment, introducing more of a service-based arrangement instead of paying for video data, storage, and add-ons they use.

The shift to the cloud is a challenge for our industry because of our traditional reliance on hardware. On-premises surveillance solutions have been the norm, and its what were used to. On-premises is not all bad: several businesses prefer to control all decision-making and data handling, making an on-premises solution ideal for customised configurations unique to the organisations needs.

However, organisations that are interested in incorporating the cloud into their overall security posture have three options to consider:

Private cloud

Some organisations deploy their storage systems in-house, implementing cloud computing and storage technology. Private cloud offers the usability, scalability, and flexibility for which cloud is known and is a viable option for those businesses looking to adopt cloud technology but on their private network to limit access to outside users.

A private cloud, however, is not without its limitations. The oversight and management of this storage solution require extensive training and knowledge of the best practices for protecting transmitted data. In general, private cloud systems have a higher cost of ownership due to the hardware investments that need to be made and maintenance costs.

Public cloud

Public cloud refers to the delivery of hosted services over the internet. The public cloud is an optimal video surveillance solution for businesses looking to experience scalability and flexibility in streamlining video and business operations and identifying the organisations most prominent risks. The public cloud is an excellent choice for an organisation to centralise surveillance and data management.

However, the public cloud may not be the best option for businesses without the bandwidth required for streaming footage. The cost of streaming video 24/7 can certainly add up, and if a company demands extensive live viewing, an on-prem solution could make more sense.

Hybrid cloud

Hybrid cloud models allow for a mix of on-premises, private, and public cloud services. Forrester defines a hybrid cloud as one or more public clouds connected to something in my data centre. That thing could be a private cloud. That thing could be traditional data centre infrastructure.

Workloads and data can move freely between the various pieces, creating an advantage for those looking for a balance between the two options mentioned above and a solution tailored to their needs. Additionally, many locations are a good fit for an on-premises solution, making sense for the business.

Evaluating bandwidth is critical in determining the exemplary cloud-based service to meet an organisations needs. Low bandwidth can cause issues with how much data the network can handle at once, significantly reducing the users ability to access critical data when needed.

Its also crucial to determine the level of support required within the organisation. For many, the service-based model can help ensure high levels of oversight over the system beyond the regular security updates to include regular monitoring. To determine this, users must identify who will be responsible for using the system.

To sum it up, you have many options as you consider how cloud video fits within your digital transformation plans. Its essential to evaluate the specific needs of your organisation. The possibilities of cloud solutions are limitless.

If you carefully plan your cloud journey around current and future needs, you can realize a more straightforward yet effective video management program.

Discover the latest developments in the rapidly-evolving video surveillance sector. by downloading the 2022 Video Surveillance Report. Responses come from installers and integrators to consultants and heads of security, as we explore the latest trends including AI, software and hardware most in use, cyber security challenges, and the wider economic and geopolitical events impacting the sector! We also take a deep dive into how video surveillance is being used in healthcare, education, retail and logistics.

Download for FREE to discover top industry insight around the latest innovations in cameras and video surveillance systems.

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How can your business benefit from a cloud-based video model? - IFSEC Global

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Microsoft’s mission to make Windows 11 worse continues with ads in … – TechRadar

Windows 11 has just received an optional update which applies some useful fixes... but also something a bit more controversial for the Start menu.

As spotted by Bleeping Computer (opens in new tab), thatd be what Microsoft describes as notifications for Microsoft accounts appearing in the Start menu, a feature that some suspect has a hidden agenda.

What do we mean by that? Well, in the support document (opens in new tab) introducing patch KB5023778 for Windows 11 22H2 PCs, which is still in preview but will be fully rolled out next month, Microsoft gives an example of a notification: a pop-up panel warning the user that they need to back up their files.

Sensible advice, and of course, it's a good idea to back up your main folders (documents, pictures, and so on) to the cloud every now and then as suggested (and locally too, maybe using an external drive for instance).

You can guarantee, though, that starting a backup from this prompt will try to get you to use OneDrive, Microsofts cloud storage service. Because as we know, these Start menu prompts are notifications related to Microsoft accounts and connected services like OneDrive.

Past leaks from Albacore (a well-known leaker on Twitter) have also shown Microsoft prodding users (in test builds) to hit up OneDrive in this manner, or to create a Microsoft account (or to complete their Microsoft profile).

Regarding this new feature, Microsoft tells us: This is only available to a small audience right now. It will deploy more broadly in the coming months. Some devices might notice different visual treatments as we gather feedback.

The freshly unleashed optional update also provides a bunch of bug fixes, including one for a glitch that affects printers (connected via a USB port) and makes them appear to be multimedia devices.

So, this Start menu feature is progressing, clearly. We saw it in the Release Preview channel for Windows Insiders (testers) just a week ago, and now, its hitting actual Windows 11 PCs going forward.

Admittedly, its still an optional (test) update right now, but itll almost certainly be part of Aprils cumulative update for Windows 11 deployed in a couple of weeks. Unless Microsoft has a last-minute change of heart and pulls the plug at the precipice of deployment (and at this point, thats very unlikely).

Of course, its only rolling out to a small subset of Windows 11 users initially. Although that in itself is telling Microsoft is evidently concerned about the response and is still testing the waters in a limited fashion, as it were, with a broader rollout not coming for months to boot. The software giant is being careful about this one, and doubtless for good reason.

Maybe we wont even see these kind of ads or reminders, as Microsoft couches them all that often in the Start menu. They could just be very occasional things. We dont know, and we also dont know exactly where Microsoft is going to be drawing the line between suggestions or recommendations, and pushing its own services as a form of help to the user which effectively crosses over into the realm of advertising.

Time will tell, but its clear enough that suggestions are set to be a big thing in the future for Windows 11 (or indeed Windows 12). Recently weve seen further hints of personalized recommendations in the Start menu, including recommended websites to visit (yes, that concept is seemingly back on the table), which again would seem to be ripe territory for what could effectively be advertising.

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Useless data and carbon waste; the dark side of digitization – TechRadar

As the world works towards vital net zero targets, digitization has become essential in delivering efficient, green strategies. Data (opens in new tab) is critical in driving better business outcomes and ensuring a sustainable future. On the flip side, however, our new data-driven world throws up its own sustainability challenges. The data centers that house our digital reserves require vast amounts of energy. Global emissions from cloud (opens in new tab) computing, for example, are predicted to amount to over 3.5% of greenhouse gas emissions, even more than commercial flights.

Over the last decade efforts have been made to ensure data centers are more sustainable. However, while the infrastructure can be made greener, the issue of wasted storage makes efforts harder. The continued storage of useless data drains precious resources. According to Veritas research the power it takes to store such dark data wastes up to 6.4m tons of carbon dioxide yearly. Analysts predict that by 2025 there will be around 91ZB of dark data being held unnecessarily - that is over four times todays volume.

On average, our research found that 52% of data stored by organizations is dark; its content and value are unknown, and it is essentially useless until its value (if any) is determined. At the same time, it is estimated that around one third of organizational data is Redundant, Obsolete and Trivial (ROT).

In short, swathes of data are being stored for no reason. ROT data is a major contributor to high storage costs; recent global research suggests over nine in ten organizations exceed their cloud budgets, overspending by an average of 43% mainly on storage (opens in new tab), backup (opens in new tab) and recovery. Much has been said about the financial cost of dark data, but the environmental cost is too often overlooked. Deleting massive spawls of data waste could help drastically reduce organizations' carbon footprint, leading to greater sustainability and lower costs. As such, businesses must get on top of their data management strategies, use the right tools to identify valuable data and rid their data centers of unnecessary, energy-draining dark data.

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Ian Wood is the Senior Director and Head of Technology at Veritas.

Data management is a crucial first step for organizations to effectively analyze data at scale.

This starts with data mapping and discovery, understanding how information flows through an organization. Gaining visibility and insight into where data and sensitive information are stored, who has access and how long it is being retained is the first port of call when identifying dark data. However, its important that organizations invest in an ongoing program of proactive data management. This allows organizations to gain visibility into their data, storage, and backup infrastructure and make insight-led decisions related to data deletion on an ongoing basis. Accumulated dark and ROT data is a drain on all resources.

Additionally, data minimization and purpose limitation can reduce the amount of data being stored and ensure what is retained is directly related to its purpose. Using classification, flexible data retention policies, and compliant policy engines means that there can be confident deletion of non-relevant information. This not only reduces the amount of dark data feeding off data center resources but can also ensure compliance with data protection regulations such as GDPR.

For many organisations reducing dark and ROT data is not a simple task, especially when handled manually. The process can be complex, with many enterprise data management solutions retaining a manual deployment and maintenance approach, slowing operational agility.

With the amount of data being created and stored exploding, this is not a task enterprises can afford to do manually. Automating analytics, tracking, and reporting of dark data is essential when handling potentially petabytes of data and billions of files. Additionally, the need for multi-cloud strategies has necessitated the development of a new approach to data management.

The ultimate tool for organizations is now autonomous data management. Here, artificial intelligence (AI) and machine learning (ML) technologies allow the automation of data management processes and minimize human intervention and oversight. By automating the provisioning, optimizing, healing, and configuring of data management technologies across multi-cloud environments, businesses can gain a much clearer, more accurate picture of their data in a much shorter space of time no matter what it is or where it is stored.

For example, enterprise data management platforms can now autonomously classify cloud-based data, deduplicate unnecessary, redundant data in the cloud, and archive or delete obsolete and trivial cloud data. Such an automated data insight approach should also be integrated with archiving, backup and cybersecurity (opens in new tab) solutions to prevent data loss (opens in new tab) and ensure policy-based data retention.

Ongoing digital transformation makes organizations' requirements for data content and context a priority, not least when so many of those transformative projects seek to deliver greater sustainability. The energy used to store useless data is pure waste. Imagine if we could automatically remove 85% of this useless data from data centers - this would enable a huge leap towards net-zero.

Reducing the environmental impact of our data storage footprint will be imperative if we are to avoid creating an even larger mass of waste data as the cloud evolves. Green strategies powered by digitalization cannot be let down by the shadow of dark data sapping energy in the background, silently undoing good work. The journey to a sustainable cloud is reliant on tackling data waste. The best solution for managing data waste in a complex, hybrid (opens in new tab), and multi-cloud environment is autonomous operation, minimizing reliance on manual processes by combining hyper-automation with data-driven intelligence.

We've featured the best data migration tools. (opens in new tab)

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SIOS looks to boost SAP HANA automated replication – TechTarget

SIOS Technology's latest release aims to maintain high availability for SAP HANA databases, even when backup database clusters are out of commission.

LifeKeeper for Linux version 9.7, the latest update of the companys high availability software for database on Linux, adds multitarget replication capabilities of up to four nodes for SAP HANA databases. LifeKeeper previously offered support for multitarget replication of up to three nodes. Other databases supported by LifeKeeper include SAPs MaxDB, Microsofts SQL Server and Oracle Database. The new version of LifeKeeper is now generally available.

Uptime through high availability failover and recovery applications is paramount to avoid downtime for enterprise applications built on SAP HANA, an in-memory database, said Peter Rutten, a research vice president at IDC.

These databases tend to be mission critical for the enterprises that run them. If it goes down, the business is severely affected, he said. It became too complicated to a point as a lot of [disaster recovery features] are built in. SIOS is one of the few [vendors] that deliver high availability both on premises and in the cloud. SIOS is building atop the high availability within SAP HANA.

Existing SAP HANA recovery services assume the user is willing to connect their databases to a cloud service for managed recovery or engage with a more complicated preparation phase using scripting and open-source software, Rutten said. SIOS Technology brings automation to the scripting process.

The expansion to four nodes for multitarget replication through the new HANA multitarget feature enables high availability of increasingly complex systems of servers and storage to maintain HANA databases, according to SIOS spokespeople.

SIOS LifeKeeper provides automated synchronous and asynchronous replication across databases along with no need to set up or implement failover scripts for disaster recovery, primarily using SAP HANAs own takeover with handshake feature. Other capabilities include monitoring tools for the health of the SAP HANA instance stack.

The update also expands the softwares supported OSes to include IBM WebSphere MQ v9.3 and IBM Red Hat Enterprise Linux (RHEL) v9.0; SAP HANA on RHEL 8 and SUSE Linux Enterprise Server 15 SP4; and S/4HANA 2022.

The software is sold with a perpetual or subscription license. Future updates for the software will include a web console for management, improvement integration of more public and private cloud vendors, and providing additional insights into the health and operations of customer clusters, according to SIOS.

Both SUSE and Red Hat have offered their own open-source variants of high availability for SAP HANA for years, Rutten said. But open source requires more IT intervention in setup and use over the automated capabilities sold by SIOS.

Standard data backup and disaster recovery factor in varying amounts of downtime as services are restored at another location, which can result in some extended outages, according to Krista Macomber, an analyst at Evaluator Group. High availability, however, demands more technology resources as a separate third data copy needs to be replicated simultaneously to another location alongside the primary and backup data stores through clustering.

Those quick recovery requirements and replication demands mean only pivotal databases are given the status. This means that enterprises typically have to be selective in choosing the applications they implement high availability for, Macomber said.

IT staff simply don't have the budget or, especially these days, the time, she said. Another big challenge is that many implementations use a shared SAN to keep the backup and replica data copies up-to-date -- this means potentially a single point of failure.

Tim McCarthy is a journalist from the Merrimack Valley of Massachusetts. He covers cloud and data storage news.

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Aryaka has been recognized as a Sample Vendor by Gartner in the Emerging Tech report: Leverage Cloud Connect Infrastructure to Improve Connectivity…

SAN MATEO, Calif., March 29, 2023 /PRNewswire/ -- Aryaka, the leader in SD-WAN and SASE solutions, was named by Gartner in the latest Emerging Technologies report.

Aryaka (PRNewsfoto/Aryaka)

The research, titled 'Emerging Tech: Leverage Cloud Connect Infrastructure to Improve Connectivity Experience of Cloud Workloads for SASE Solutions', highlights the importance of user-to-cloud workload connectivity and the implications for Secure Access Service Edge (SASE) solutions.

Anchored on 40+ cloud-connected, globally distributed PoPs, Aryaka's zero trust WAN enables enterprises to simply 'plug-in' to a modern SASE solution built for the cloud.

The report, authored by Evan Zeng and Jonathan Forest, describes the continued shift to cloud workloads and the impact on the enterprise connectivity experience. According to the report, "In 2024 and beyond, cloud workloads will become the most funded workload type in enterprises, and therefore they must be the priority focus for SASE solutions."Gartner forecasts almost 60% of IT spending on application software will be directed toward cloud technologies by 2024.

Said Matt Carter, CEO of Aryaka. "Performance matters. But the legacy way of connecting and securing users to their workloads delivers a bad user experience. Enterprises that look to the internet for answers are even worse off. SASE is turning this market upside down and we are ecstatic to be at the leading edge of this transformation."

A phrase first coined by Gartner in 2019, SASE converges a traditionally siloed network and security architecture to both simplify operations and provide a better user experience. Demand for SASE solutions has skyrocketed as enterprises have shifted to remote and hybrid work models and widespread cloud and SaaS adoption. The combination of a highly distributed workforce with workloads that now sit in multiple clouds magnify the limitations of traditional solutions.

Gartner notes that, "Connecting users to multi-cloud environments is an important area for SASE solutions because 80% of enterprises that are in the cloud are already in multiple clouds. This includes not only cloud workloads hosting in a single cloud, but also those hosting in multiple clouds. For example, SaaS workloads are increasingly multi-cloud hosted."

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"SASE is a paradigm shift for how enterprises think about network security given how they operate from the cloud," said Carter. "I think we'll see transformation in this space akin to what occurred with both the SaaS and PaaS markets in a fraction of the time."

Aryaka believes that their recognition in the report validates the company's innovative 'single-pass' Unified SASE architecture that tightly integrates connectivity and security as part of a managed service. Recently announced capabilities include a Secure Web Gateway (SWG) and Firewall as-a-Service (FWaaS) for the hybrid edge, offering employees common security policies, application performance, and agility whether they are on-premises or remote.

Download the report here.

To learn more about Aryaka, visit https://www.aryaka.com.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aryaka

Aryaka is the leader in fully managed SD-WAN and Unified SASE solutions. Aryaka meets customers where they are to help them overcome their network and security challenges with an absurdly great customer experience. Aryaka's flexible architecture and all-in-one service are designed to modernize enterprises of any size, enabling them to defy convention and future-proof their businesses. The company's customer base is comprised of hundreds of global enterprises, including several in the Fortune 100. For more on Aryaka, please visit: https://www.aryaka.com/.

North America Aryaka Media Contact:Dex PolizziLumina Communications for Aryakaaryaka@luminapr.com

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