Snapchat has introduced AR Extensions, enabling advertisers to embed AR Lenses and filters across the platform's diverse ad formats. This integration extends to Dynamic Product Ads, Snap Ads, Collection Ads, Commercials, and Spotlight Ads, offering advertisers a comprehensive toolkit to engage users with immersive AR experiences.
The company also revealed its upcoming launch of a sports channel on Snapchat called the 'Snap Sports Network'. This channel will spotlight sports such as dog surfing, extreme ironing, water bottle flipping, and more. The channel will be hosted by Snap Stars.
Additionally, Snapchat is broadening its collaboration with Live Nation through the introduction of a new Snap Nation Public Profile. This profile will showcase exclusive behind-the-scenes content from concerts, expanding the platform's engagement with the music industry. The company plans to curate stories from Live Nation concerts and festivals, integrating public posts from users to enhance the overall experience.
Originally posted here:
Snapchat introduces augmented reality (AR) & machine learning tools catered to brands and advertisers - afaqs!
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