Organizations often offer support in multiple languages, saying contact us for translations. However, customers who dont speak the predominant language often dont know that translations are available or how to request them. This can lead to poor customer experience and lost business. A better approach is proactively providing information in multiple languages so customers can access it directly. This leads to more informed, satisfied, and included customers.
In this post, we share how we identified these challenges and overcame them through our work with Swindon Borough Council. We developed the Document Translation app, which uses Amazon Translate, to address these issues. The app is a business user app for self-serve translations. The app is created in partnership with Swindon Council and released as open source code freely available for your organization to use.
We identified three key challenges:
Translation accuracy and quality are critical, because the results must be accurate and understood. As quoted in the Swindon Borough Council case study:
The council ran small-scale trials with the main digital translation providers that can support the different languages spoken by Swindons citizens. It recruited local bilingual volunteers to assess the quality of the machine translations against their first languages, and Amazon Translate came out on top.
The Document Translation app uses Amazon Translate for performing translations. Amazon Translate provides high-quality document translations for contextual, accurate, and fluent translations. It supports many languages and dialects, providing broad coverage for customers worldwide. Custom terminology, a feature of Amazon Translate,is dynamically utilized by the app workflow when a language has matching custom terminology available.
High costs of manual translation can prohibit organizations from supporting multiple languages, straining already tight budgets. Balancing language inclusivity and budget limitations poses a significant challenge when relying solely on traditional translation methods.
Swindon Borough Council paid around 159.81 ($194.32 USD) per single-page document, limiting them to providing translation only where legally required. As discussed in the case study, Swindon Borough Council slashed 99.96% of translation costs using Amazon Translate:
Such dramatic savings mean that its no longer limited to translating only documents it is legally required to provideit can offer citizens wider access to content for minimal extra cost.
Customers report third-party translation services fees as a major cost. The neural machine translation technology of Amazon Translate dramatically lowers these costs.
Following the Cost Optimization pillar of the AWS Well-Architected Framework further led to implementing an AWS Graviton architecture using AWS Lambda and an infrequently accessed Amazon DynamoDB table class. With no server management overhead or continually running systems, this helps keep costs low.
Manual translation delays that lower customer satisfaction also include internal processes, approvals, and logistics arrangements in place to control costs and protect sensitive and private content. Swindon Borough Council stated that turnaround times could take up to 17 days:
First, it was slow. The internal process required manual inputs from many different people. On average, that process took up to 12 days, and the time required by the translation agency was 35 days. That meant total translation time for a document was up to 17 days.
This app offers a business user self-serve portal for document translations. Users can upload documents and download translations for sharing without slow manual intervention. Amazon Translate can perform translations in about 10 minutes.
The apps business user portal is a browser-based UI that has been translated into all languages and dialects supported by Amazon Translate. The dynamic React UI doesnt require server software. To accelerate development, UI components such as buttons and input boxes come from the AWS Cloudscape Design library. For interacting with AWS services, the AWS Amplify JS library for React simplifies the authentication, security, and API requests.
The backend uses several serverless and event-driven AWS services, including AWS Step Functions for low-code workflows, AWS AppSync for a GraphQL API, and Amazon Translate. This architecture enables fast development and reduces ongoing management overhead, as shown in the following diagram.
The app is built with Infrastructure as Code (IaC) using the AWS Cloud Development Kit (AWS CDK). The AWS CDK is an open source software development framework used to model and provision cloud applications. Using the Typescript CDK provides a reliable, repeatable, and extensible foundation for deployments. Paired with a consistent continuous integration and delivery (CI/CD) pipeline, deployments are predictable. Reusable components are extracted into constructs and imported where needed, providing consistency and best practices such as AWS Identity and Access Management (IAM) roles, Amazon CloudWatch logging, and AWS X-Ray tracing for all Lambda functions.
The app is effortless to deploy using the AWS CDK. The AWS CDK allows modeling of the entire stack, including frontend React code, backend functions and workflows, and cloud infrastructure definitions packaged together.
Before deployment, review any prerequisites you may want to use, such as connecting this to your organizations single sign-on with the SAML provider.
The installation wizard provides the necessary commands. AWS CloudShell allows you to run these commands without installing anything locally. The app documentation covers all advanced options available. Installation takes 3060 minutes and is monitored from AWS CodePipeline.
A self-paced Immersion Day is available for your technical teams to get hands-on experience with the services and build core components. Alternatively, your AWS account team can provide personalized guidance through the workshop.
This app is designed with multiple features (as of this writing, Document Translation and Simply Readable). Simply Readable enables you to create Easy Read documents with generative artificial intelligence (AI) using Amazon Bedrock. The app can be installed with or without this feature.
The Document Translation app provides translations in your customers native languages. Amazon Translate enables accurate translation at scale. Communicating in customers languages shows respect, improves understanding, and builds trust.
Translation capabilities should be core to any growth strategy, building loyalty and revenue through superior localized experiences.
Business leaders should evaluate solutions like Amazon Translate to overcome language barriers and share their brand. Enabling multilingual communication conveys We value you, we hear you, and we want your experience with us to be positive.
To learn more about the app, see the FAQ.
Philip Whiteside is a Solutions Architect (SA) at Amazon Web Services. Philip is passionate about overcoming barriers by utilizing technology.
Read the original:
Improving inclusion and accessibility through automated document translation with an open source app using Amazon ... - AWS Blog
- What Is Machine Learning? | How It Works, Techniques ... [Last Updated On: September 5th, 2019] [Originally Added On: September 5th, 2019]
- Start Here with Machine Learning [Last Updated On: September 22nd, 2019] [Originally Added On: September 22nd, 2019]
- What is Machine Learning? | Emerj [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Microsoft Azure Machine Learning Studio [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- Machine Learning Basics | What Is Machine Learning? | Introduction To Machine Learning | Simplilearn [Last Updated On: October 1st, 2019] [Originally Added On: October 1st, 2019]
- What is Machine Learning? A definition - Expert System [Last Updated On: October 2nd, 2019] [Originally Added On: October 2nd, 2019]
- Machine Learning | Stanford Online [Last Updated On: October 2nd, 2019] [Originally Added On: October 2nd, 2019]
- How to Learn Machine Learning, The Self-Starter Way [Last Updated On: October 17th, 2019] [Originally Added On: October 17th, 2019]
- definition - What is machine learning? - Stack Overflow [Last Updated On: November 3rd, 2019] [Originally Added On: November 3rd, 2019]
- Artificial Intelligence vs. Machine Learning vs. Deep ... [Last Updated On: November 3rd, 2019] [Originally Added On: November 3rd, 2019]
- Machine Learning in R for beginners (article) - DataCamp [Last Updated On: November 3rd, 2019] [Originally Added On: November 3rd, 2019]
- Machine Learning | Udacity [Last Updated On: November 3rd, 2019] [Originally Added On: November 3rd, 2019]
- Machine Learning Artificial Intelligence | McAfee [Last Updated On: November 3rd, 2019] [Originally Added On: November 3rd, 2019]
- Machine Learning [Last Updated On: November 3rd, 2019] [Originally Added On: November 3rd, 2019]
- AI-based ML algorithms could increase detection of undiagnosed AF - Cardiac Rhythm News [Last Updated On: November 19th, 2019] [Originally Added On: November 19th, 2019]
- The Cerebras CS-1 computes deep learning AI problems by being bigger, bigger, and bigger than any other chip - TechCrunch [Last Updated On: November 19th, 2019] [Originally Added On: November 19th, 2019]
- Can the planet really afford the exorbitant power demands of machine learning? - The Guardian [Last Updated On: November 19th, 2019] [Originally Added On: November 19th, 2019]
- New InfiniteIO Platform Reduces Latency and Accelerates Performance for Machine Learning, AI and Analytics - Business Wire [Last Updated On: November 19th, 2019] [Originally Added On: November 19th, 2019]
- How to Use Machine Learning to Drive Real Value - eWeek [Last Updated On: November 19th, 2019] [Originally Added On: November 19th, 2019]
- Machine Learning As A Service Market to Soar from End-use Industries and Push Revenues in the 2025 - Downey Magazine [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Rad AI Raises $4M to Automate Repetitive Tasks for Radiologists Through Machine Learning - - HIT Consultant [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Machine Learning Improves Performance of the Advanced Light Source - Machine Design [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Synthetic Data: The Diamonds of Machine Learning - TDWI [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- The transformation of healthcare with AI and machine learning - ITProPortal [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Workday talks machine learning and the future of human capital management - ZDNet [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Machine Learning with R, Third Edition - Free Sample Chapters - Neowin [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Verification In The Era Of Autonomous Driving, Artificial Intelligence And Machine Learning - SemiEngineering [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Podcast: How artificial intelligence, machine learning can help us realize the value of all that genetic data we're collecting - Genetic Literacy... [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- The Real Reason Your School Avoids Machine Learning - The Tech Edvocate [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Siri, Tell Fido To Stop Barking: What's Machine Learning, And What's The Future Of It? - 90.5 WESA [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Microsoft reveals how it caught mutating Monero mining malware with machine learning - The Next Web [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- The role of machine learning in IT service management - ITProPortal [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Global Director of Tech Exploration Discusses Artificial Intelligence and Machine Learning at Anheuser-Busch InBev - Seton Hall University News &... [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- The 10 Hottest AI And Machine Learning Startups Of 2019 - CRN: The Biggest Tech News For Partners And The IT Channel [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Startup jobs of the week: Marketing Communications Specialist, Oracle Architect, Machine Learning Scientist - BetaKit [Last Updated On: November 30th, 2019] [Originally Added On: November 30th, 2019]
- Here's why machine learning is critical to success for banks of the future - Tech Wire Asia [Last Updated On: December 2nd, 2019] [Originally Added On: December 2nd, 2019]
- 3 questions to ask before investing in machine learning for pop health - Healthcare IT News [Last Updated On: December 8th, 2019] [Originally Added On: December 8th, 2019]
- Machine Learning Answers: If Caterpillar Stock Drops 10% A Week, Whats The Chance Itll Recoup Its Losses In A Month? - Forbes [Last Updated On: December 8th, 2019] [Originally Added On: December 8th, 2019]
- Measuring Employee Engagement with A.I. and Machine Learning - Dice Insights [Last Updated On: December 8th, 2019] [Originally Added On: December 8th, 2019]
- Amazon Wants to Teach You Machine Learning Through Music? - Dice Insights [Last Updated On: December 8th, 2019] [Originally Added On: December 8th, 2019]
- Machine Learning Answers: If Nvidia Stock Drops 10% A Week, Whats The Chance Itll Recoup Its Losses In A Month? - Forbes [Last Updated On: December 8th, 2019] [Originally Added On: December 8th, 2019]
- AI and machine learning platforms will start to challenge conventional thinking - CRN.in [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Machine Learning Answers: If Twitter Stock Drops 10% A Week, Whats The Chance Itll Recoup Its Losses In A Month? - Forbes [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Machine Learning Answers: If Seagate Stock Drops 10% A Week, Whats The Chance Itll Recoup Its Losses In A Month? - Forbes [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Machine Learning Answers: If BlackBerry Stock Drops 10% A Week, Whats The Chance Itll Recoup Its Losses In A Month? - Forbes [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Amazon Releases A New Tool To Improve Machine Learning Processes - Forbes [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Another free web course to gain machine-learning skills (thanks, Finland), NIST probes 'racist' face-recog and more - The Register [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Kubernetes and containers are the perfect fit for machine learning - JAXenter [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- TinyML as a Service and machine learning at the edge - Ericsson [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- AI and machine learning products - Cloud AI | Google Cloud [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Machine Learning | Blog | Microsoft Azure [Last Updated On: December 23rd, 2019] [Originally Added On: December 23rd, 2019]
- Machine Learning in 2019 Was About Balancing Privacy and Progress - ITPro Today [Last Updated On: December 25th, 2019] [Originally Added On: December 25th, 2019]
- CMSWire's Top 10 AI and Machine Learning Articles of 2019 - CMSWire [Last Updated On: December 25th, 2019] [Originally Added On: December 25th, 2019]
- Here's why digital marketing is as lucrative a career as data science and machine learning - Business Insider India [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- Dell's Latitude 9510 shakes up corporate laptops with 5G, machine learning, and thin bezels - PCWorld [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- Finally, a good use for AI: Machine-learning tool guesstimates how well your code will run on a CPU core - The Register [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- Cloud as the enabler of AI's competitive advantage - Finextra [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- Forget Machine Learning, Constraint Solvers are What the Enterprise Needs - - RTInsights [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- Informed decisions through machine learning will keep it afloat & going - Sea News [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- The Problem with Hiring Algorithms - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- New Program Supports Machine Learning in the Chemical Sciences and Engineering - Newswise [Last Updated On: January 13th, 2020] [Originally Added On: January 13th, 2020]
- AI-System Flags the Under-Vaccinated in Israel - PrecisionVaccinations [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- New Contest: Train All The Things - Hackaday [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- AFTAs 2019: Best New Technology Introduced Over the Last 12 MonthsAI, Machine Learning and AnalyticsActiveViam - www.waterstechnology.com [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Educate Yourself on Machine Learning at this Las Vegas Event - Small Business Trends [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Seton Hall Announces New Courses in Text Mining and Machine Learning - Seton Hall University News & Events [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Looking at the most significant benefits of machine learning for software testing - The Burn-In [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Leveraging AI and Machine Learning to Advance Interoperability in Healthcare - - HIT Consultant [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Adventures With Artificial Intelligence and Machine Learning - Toolbox [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Five Reasons to Go to Machine Learning Week 2020 - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Uncover the Possibilities of AI and Machine Learning With This Bundle - Interesting Engineering [Last Updated On: January 22nd, 2020] [Originally Added On: January 22nd, 2020]
- Learning that Targets Millennial and Generation Z - HR Exchange Network [Last Updated On: January 23rd, 2020] [Originally Added On: January 23rd, 2020]
- Red Hat Survey Shows Hybrid Cloud, AI and Machine Learning are the Focus of Enterprises - Computer Business Review [Last Updated On: January 23rd, 2020] [Originally Added On: January 23rd, 2020]
- Vectorspace AI Datasets are Now Available to Power Machine Learning (ML) and Artificial Intelligence (AI) Systems in Collaboration with Elastic -... [Last Updated On: January 23rd, 2020] [Originally Added On: January 23rd, 2020]
- What is Machine Learning? | Types of Machine Learning ... [Last Updated On: January 23rd, 2020] [Originally Added On: January 23rd, 2020]
- How Machine Learning Will Lead to Better Maps - Popular Mechanics [Last Updated On: January 30th, 2020] [Originally Added On: January 30th, 2020]
- Jenkins Creator Launches Startup To Speed Software Testing with Machine Learning -- ADTmag - ADT Magazine [Last Updated On: January 30th, 2020] [Originally Added On: January 30th, 2020]
- An Open Source Alternative to AWS SageMaker - Datanami [Last Updated On: January 30th, 2020] [Originally Added On: January 30th, 2020]
- Machine Learning Could Aid Diagnosis of Barrett's Esophagus, Avoid Invasive Testing - Medical Bag [Last Updated On: January 30th, 2020] [Originally Added On: January 30th, 2020]
- OReilly and Formulatedby Unveil the Smart Cities & Mobility Ecosystems Conference - Yahoo Finance [Last Updated On: January 30th, 2020] [Originally Added On: January 30th, 2020]