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Have you ever wondered why, after liking a photo of a pair of shoes online, you find yourself seeing more shoes on almost every website you visit soon after?

We are being watched online and its no secret.

Some of the largest websites on the internet use third-party software to track everything you do on their sites, including what you type, click, and scroll through. Its mainly used by website developers for performance diagnostics so they know what people are doing on their websites and if any pages are broken or not working as they should.

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But it becomes a problem because first, the software is capable of tracking a great deal of information that isnt exactly useful for website developers, and second, these third parties have access to that information.

A group of researchers from Princeton University reported that the collection of page content by third-party replay scripts may cause sensitive information such as medical conditions, credit card details and other personal information to leak and expose users to identity theft, online scams and other unwanted behavior.

Control over data

Everytime we use the internet, the websites that we go to capture everything we type, mouse over, or click on, said Charleen Caban, Territory Channel manager for the Philippines at Kaspersky. Our private information is accessed, analyzed, and used by many organizations to create a profile on each of us and our online activity. Fortunately, its not a completely helpless situation though. We can actually have control over our data.

What can be done to help preserve our online privacy? Let us count the ways:

Kaspersky Total Security

But if you still cant make yourself understand how these tools work, theres still yet another way to make your digital life easier with a solution called Kaspersky Total Security or KTS.

Apart from automatically making backups of your files, included in the KTS is the Safe Money feature that protects your payment data with bank-grade encryption by establishing a secure container within your browser to automatically block your financial transactions from phishing attacks that can steal your identity or your money.

KTS has the Private Browsing feature that blocks all kinds of online trackers so companies will know less about you and be unable to bother (or tempt) you with personalized ads.

Available to Windows PC users, the Ad Blocker will stop annoying website banners from showing up on screen and the Keylogger Protection will automatically stop keyloggers from recording your keystrokes to help protect any data you enter on your keyboard.

KTS has a VPN feature called Kaspersky Secure Connection to help you connect without worrying about using wifi networks at cafes and parks where spies can intercept your data. This feature protects your data regardless of the network you are connected to and can also connect you to ultra-fast servers. If the connection is unstable, it will automatically use the Kill Switch feature to block all transmission of data until protection kicks in.

If you are the type who does not like creating and remembering long, complicated passwords for each of your online accounts, the Kaspersky Password Manager in KTS will be useful for you. It will remember all of your passwords for you and it will even tell you which passwords are not reliable enough and will suggest a replacement for them.

Installing Kaspersky Total Security is as easy as 1-2-3. Download the app, enter the activation code on the app, click activate and youre set.

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Excerpt from:
How to keep websites from seeing everything you do online - Backend News