Cloud Hosting

Exhibiting their flagship product Acronis Cyber Protect Cloud at GITEX 2021, Mareva Koulamallah, Head of Marketing and Communication MEA spoke to ITP.net about future trends and the pressing need for online security.

The increased use of the internet, especially during the pandemic, has exposed organisations and individuals to a series of cyber threats. While some organisations have a cybersecurity strategy in place to protect their valuable data, others are still not quite there yet and pretty much lagging behind. GITEX gives us the perfect platform to amplify the conversation about the need for cyber protection. We shall be using this opportunity to educate IT teams on matters around cyber protection while at the same time highlighting our flagship product Acronis Cyber Protect Cloud and we will have a surprise with one of our sports partners too.

Some of the key discussions we are looking forward to exploring at this years GITEX event include conversations with Managed Service Providers (MSP) and Service Providers (SP). We want to understand their needs and how we can help them grow their business while protecting their assets and their customers.

Etisalat in Zabeel Hall 1 they are always at the forefront of innovation and amazing hosts for the latest in technology, as they always bring all sorts of incredible and futuristic prototypes to their booths. This year, we have partnered with Etisalat to bring, for the very first time in the Middle East, a breathtaking innovation that will bring joy to the sporting world and especially the racing fans. Acronis and Etisalat will be co-hosting Airspeeders prototype the first electric manned flying car, in a mission to show how technology and innovation can be used to develop interesting sporting activities for the future.

We were already present for the last few years and are always happy to be able to support the region and GITEX. We definitely see a lot of value in having in-person meetings back. Now, we can still continue with online meetings and events from time to time, as it allows us to manage costs, but any time we will have an opportunity where it is relevant for us to attend, we will. In-person meetings and events allow us to actively engage with our core audience. This way we are able to get instant feedback about our products and services. These insights, in turn, help us make our products and services better, as well as improve our customer experience.

We launched our solution around the beginning of the pandemic, in order to respond to an accrued critical need around the right cyber protection solution and an easily deployable tool that can be integrated to existing systems and used remotely with multiple teams. Due to the dynamic nature of consumer needs and preferences, we are constantly making upgrades to the tool. These upgrades are largely driven by the feedback we receive from our partners or customers.

We have been attending GITEX for several years and this year is no different. Despite the prevailing circumstances, economies across countries are bouncing back and the UAE is leading the way on the global scale around this trend. We know the organisers of GITEX quite well and the quality of support they provide in order for us to get the most out of the event, which made our participation this year a no-brainer.

The pandemic has definitely boosted and accelerated innovation and research across segments and industries; from technology to pharmaceuticals. For instance, we have even added new features to our own products such as the remote desk control option. Indeed, smaller organizations were seeking alternatives that could allow them to continue to operate within a heavily digitalized world.

Competition is good as long as it is healthy. Having people with various innovations can only push the next person or company to want to improve not just for themselves but for our society. Prototypes or solutions that are created for a particular project or market could end up being used by a larger audience a few years down the line. It happened to planes, cars, computers, phones, cameras, and more. So, lets continue to encourage innovation across all sectors.

It might not be directly innovation related but still have a great impact on it; I would say an accrued investment in diversity, of all sorts and all aspects. We need people that have different outlooks on life and various creative minds to continue to innovate. Otherwise, I would say to watch out for flying cars!

Read more from the original source:
GITEX 2021: Investing in cyber protection with Acronis - ITP.net