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It is a company featured in the Spring 2024 RBR+TVBR magazine for its work building state-of-the-art radio and TV studios and offices in locales such as Seattle, its home market.

Now, ZTransform has appointed a Senior Design Engineer with nearly 30 years of broadcast industry experience, including a tenure at TEGNA.

At ZTransform, Reed Wilson will play a significant role in technical systems design, commissioning, configuration and training, drawing on his skills in master agreement negotiations, budget planning, project management and project implementation.

Reed is in great company at ZTransform, joining a team that is rich with broadcast facility insiders, says Erik Utter, ZTransforms founder and President. Hes been at the forefront of installation and design projects for news and commercial operations at major networks and affiliates, which provides our team with invaluable end-user insights.

Wilson was Executive Director of Technology for Broadcast at TEGNA, and joined the company from Belo Corp. His resume includes technical operations positions at WFAA-8 in Dallas, and at crosstown KTVT-11 (owned by CBS News & Stations parent Paramount Global).

More recently, Wilson served the University of Oklahomas Gaylord College of Journalism and Mass Communications.

Reed is well known for embracing emerging technologies and pushing boundaries to achieve operational and business goals which truly resonates with our customers, Utter said. With a proven track record in deployments, and a strong foundation in technical training, Reed is a confident leader ready to contribute significantly to any technology-driven environment.

Wilson commented, Its incredibly rewarding to be working as a technology and services provider with a company that is at the leading edge of technology. The opportunity to deploy new systems with ZTransform and the rate at which it is growing, along with its reputation for providing a premium service was a big draw for me.

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ZTransform Lures TEGNA Exec To Its Engineering Team - Radio & Television Business Report