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Japanese automaker Honda has experienced significant success with its Accord model selling over 300,000 units per year in the US eleven times over the past two decades. The Accord released in the US in the late 2000s wasn't the same model that Europe received. The Honda sedan across the pond featured a smaller size, tighter handling, and was marketed toward a more youthful demographic. While some countries like Australia received both Accord models to choose from, Honda went another route with Americans.

Acura, the luxury Honda brand, simply took the European version of the Accord, and changed the name to the TSX. Reviews on the 2009 Acura TSX were glowing with examples from Car and Driver who stated, "A fantastic, fun-to-drive car overall" and Edmunds who praised it's "Immense features list, [and] sporty handling." The TSX is a good example of badge engineering, as even though it was originally branded a Honda Accord in Europe, it's a model the US might not have experienced otherwise.

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What Is Badge Engineering And How Did It Lead To Some Of The Best And Worst Cars? - SlashGear