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For an astronaut working in space, perhaps as far away as 240,000 miles from Planet Earth, the design of the life support backpack that provides them with oxygen, heating and cooling inside of their spacesuits couldnt be more important.

It makes sense, then, that when it came to creating its Exploration Portable Life Support System, or xPLSS, NASA contractor Jacobs Engineering Group wanted to explore new realms in design. Its mission: to squeeze the best performance possible out of every kilogram in its life support backpack.

To arrive at their optimum design, engineers at the Houston, Texas-based company used generative tools in PTCs Creo 3D CAD software to create a huge range of options, experimenting with hundreds of combinations of different materials along the way and investigating the viability of a range of manufacturing processes, both traditional and additive manufacturing.

Not only were they able to achieve part mass reduction of around 50%, but they now expect their use of generative design technology to shorten design times by 20%.

Thats an important point, because while generative design is increasingly recognised as a way to challenge design conventions and cast the innovation net wider, its also about getting to better ideas faster often, a lot faster. And for many product design organisations, that could help unlock new territories and markets in 2022.

According to a study by market research company Imarc Group, the global generative design market reached a value of $192.9 million in 2021. And the company expects it to expand at a compound annual growth rate (CAGR) of almost 19% over the next five years, to reach $526 million by 2027.

Companies will invest because, as an April 2022 report from strategy firm McKinsey points out: Design is playing an increasingly important role in companies overall success. The reports authors observe a shift from the design to cost approaches that many adopted two decades ago, to a more modern growth by design approach.

This is better equipping companies to tackle various challenges, they write, such as generating growth through improved ratings; refining the product portfolio more surgically at the attribute level to both reduce redundancy (overlaps) and to address unmet needs (gaps); embracing design for manufacturability; and harnessing the latest technology to optimise geometries.

On this last point, the report picks out two technologies in particular: digital simulation tools such as finite element analysis (FEA) and generative design.

Generative design can help fast track these efforts, bringing to light more sustainable materials options; identifying the most energy-efficient forms of manufacture; and reducing the final mass of products (lightweighting), considerably lowering their consumption of energy and raw materials while at the same time improving their technical performance.

In 2022, the combination of innovation and sustainability makes generative design a compelling prospect for companies. At Volvo, its already helping engineers to 3D print brackets for vehicles that are lighter than ever. At Jacobs, it has enabled product design to reach dizzying new heights. And along the way, it is challenging established ideas of what a product should look like, how it should be made and how it should perform, at every stage in its lifecycle, from initial concept to end of life.

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Content published by Professional Engineering does not necessarily represent the views of the Institution of Mechanical Engineers.

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OPINION: Generative design could bring a new burst of innovation to engineering - Professional Engineering