Come for the storytelling, stay for the community
Attended by more than 400 delegates from 43 countries, the FIPP World Media Congress in the Portuguese town of Cascais kicked off with a look at the innovation thats happening in the face of severe disruption.
Congress 2023 brought together people from a cross-section of media and technology sectors, who explored key industry topics with the foremost global experts.
A quarter of the way into the 21st century and I think we can agree that so far its a time of great crisis, but also a great opportunity, said FIPP President and CEO James Hewes in his opening address. The speed at which our industry and the world is changing has never been so rapid.
One of the things that humans are very bad at is estimating both the impact of change and the rate of change. Change will continue to get quicker and quicker and quicker, and thats something we need to respond to.
Juan Seor, the President of Innovation Media Consulting Group in Londonone of the worlds leading news media consultanciestalked about how we can respond to these new challenges.
Here are a few insights from the session Thrive or Dive? Discover the Latest Innovation Trends in Media:
A new business model emerging of selling bundles and what that means, getting people to come for the storytelling, for the journalism, but they stay for the community. We give them education, entertainment, and so on.
Bundles breaking through great cases from the States, from Europe, in terms of how to sell a bundle at a time where we had to dismantle the bundle in the past. We also have very interesting insights into micropayments.
These are things that were lost, we gave up on them. Theyre coming back and is a very interesting new way to engage with readers in terms of establishing a commercial relationship.
New formats is a fascinating chapter this year because the storytelling that weve done in the past has changed dramatically, and this is creating a lot of loyalty.
Were talking about the dismantling of the traditional article, the bullet points storytelling, new formats, finite content, incredible brevity approaches to telling stories.
For many of you may be the last train in digital. We missed the social train, we missed the mobile train. Some people missed the search train. Lets not miss this train.
So what Im going to do is Im gonna try to give you some framework of top-mind thinking with canvas, the top publishers. Weve also canvased the platforms, creating AI to really try to give you a strategic framework of how to go about this, because this is the subject and this is the innovation to get your head around. We need to understand AI right now. Understand it, dont fight it. Its a great dilemma, its a great paradox, and we need to get this one right.
Its the single greatest threat and the single greatest opportunity. And weve been here before with existential threats to our business. But this one is the deepest. Its a threat because it is gonna kill our business model. It kills search revenue, it kills the CPM model. The CPM model was languishing, it was dying, but its gonna kill it off. Its a threat because why should I subscribe to anything when a deep mind, an oracle, a God on Earth, can gimme all the answers? Think about it. Why subscribe?
The threat to search is a threat to us soon. Now, people have a place where you can get all the answers to your hobby, to your passions, to your whatever is your immediate need for information. Thats what we do. We are there to provide that information, that newsworthiness. Now theres an oracle out there, a deep mind thats being created that could supplant us.
However, its a great opportunity because it can generate vast amount of revenues in terms of syndicated content. If we get this right, its a great opportunity as it will decentralize the web. And obviously it is opening space beyond the dominance of big tech, right? Its shaking the foundations of the duopoly. Google is scared witless with spending billions into this, and theyre playing catch up. And this duopoly could be replaced with a new duopoly, with a trifecta, but the threat is there.
And that is an opportunity for us. Its also gonna usher a torrent of crap. So its a great opportunity for us to once again, provide verification of all the, the crap out there. Uh, contrast it, expose it, and create objectivity. And this is not just political, fake news, but its consumer fake news, people being told that, uh, if you whatever, use the scream or this, you know, this thing, youll become ageless or become younger.
People will search, will ask the deep mind, the oracle, and then hopefully would come to us to verify that thats true. When its really important, when its a live critical decision. What are the latest trends? Whats the color this year? Whats the best recipe for this? Well, do I really trust?
So its a great opportunity for us to play that role of arbiter, of verifier of what is coming, whats already out there.
Visit link:
The single greatest threat and the single greatest opportunity ... - What's New in Publishing
- Working at DeepMind | Glassdoor [Last Updated On: September 8th, 2019] [Originally Added On: September 8th, 2019]
- DeepMind Q&A Dataset - New York University [Last Updated On: October 6th, 2019] [Originally Added On: October 6th, 2019]
- Google absorbs DeepMind healthcare unit 10 months after ... [Last Updated On: October 7th, 2019] [Originally Added On: October 7th, 2019]
- deep mind Mathematics, Machine Learning & Computer Science [Last Updated On: November 1st, 2019] [Originally Added On: November 1st, 2019]
- Health strategies of Google, Amazon, Apple, and Microsoft - Business Insider [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- To Understand The Future of AI, Study Its Past - Forbes [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- Tremor patients can be relieved of the shakes for THREE YEARS after having ultrasound waves - Herald Publicist [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- The San Francisco Gay Mens Chorus Toured the Deep South - SF Weekly [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- The Universe Speaks in Numbers: The deep relationship between math and physics - The Huntington News [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- MINI John Cooper Works GP is a two-seater hot hatch that shouts its 306 HP - SlashGear [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- How To Face An Anxiety Provoking Situation Like A Champion - Forbes [Last Updated On: November 21st, 2019] [Originally Added On: November 21st, 2019]
- The Most Iconic Tech Innovations of the 2010s - PCMag [Last Updated On: November 24th, 2019] [Originally Added On: November 24th, 2019]
- Why tech companies need to hire philosophers - Quartz [Last Updated On: November 24th, 2019] [Originally Added On: November 24th, 2019]
- Living on Purpose: Being thankful is a state of mind - Chattanooga Times Free Press [Last Updated On: November 24th, 2019] [Originally Added On: November 24th, 2019]
- EDITORIAL: West explosion victims out of sight and clearly out of mind - Waco Tribune-Herald [Last Updated On: November 24th, 2019] [Originally Added On: November 24th, 2019]
- Do you need to sit still to be mindful? - The Sydney Morning Herald [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Listen To Two Neck Deep B-Sides, Beautiful Madness And Worth It - Kerrang! [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Worlds Last Male Northern White Rhino Brought Back To Life Using AI - International Business Times [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Eat, drink, and be merryonly if you keep in mind these food safety tips - Williamsburg Yorktown Daily [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- The alarming trip that changed Jeremy Clarksons mind on climate change - The Week UK [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Actionable Insights on Artificial Intelligence in Law Market with Future Growth Prospects by 2026 | AIBrain, Amazon, Anki, CloudMinds, Deepmind,... [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Searching for the Ghost Orchids of the Everglades - Discover Magazine [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Parkinsons tremors could be treated with SOUNDWAVES, claim scientists - Herald Publicist [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- Golden State Warriors still have prolonged success in mind - Blue Man Hoop [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- 3 Gratitude Habits You Can Adopt Over The Thanksgiving Holiday For Deeper Connection And Joy - Forbes [Last Updated On: November 26th, 2019] [Originally Added On: November 26th, 2019]
- The minds that built AI and the writer who adored them. - Mash Viral [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Parkinson's Patients are Mysteriously Losing the Ability to Swim After Treatment - Discover Magazine [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Hannah Fry, the woman making maths cool | Times2 - The Times [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Meditate with Urmila: Find balance of body, mind and breath - Gulf News [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- We have some important food safety tips to keep in mind while cooking this Thanksgiving - WQOW TV News 18 [Last Updated On: November 28th, 2019] [Originally Added On: November 28th, 2019]
- Being thankful is a state of mind | Opinion - Athens Daily Review [Last Updated On: December 2nd, 2019] [Originally Added On: December 2nd, 2019]
- Can Synthetic Biology Inspire The Next Wave of AI? - SynBioBeta [Last Updated On: December 2nd, 2019] [Originally Added On: December 2nd, 2019]
- LIVING ON PURPOSE: Being thankful is a state of mind - Times Tribune of Corbin [Last Updated On: December 2nd, 2019] [Originally Added On: December 2nd, 2019]
- AI Hardware Summit Europe launches in Munich, Germany on 10-11 March 2020, the ecosystem event for AI hardware acceleration in Europe - Yahoo Finance [Last Updated On: December 5th, 2019] [Originally Added On: December 5th, 2019]
- Of course Facebook and Google want to solve social problems. Theyre hungry for our data - The Guardian [Last Updated On: December 5th, 2019] [Originally Added On: December 5th, 2019]
- Larry, Sergey, and the Mixed Legacy of Google-Turned-Alphabet - WIRED [Last Updated On: December 6th, 2019] [Originally Added On: December 6th, 2019]
- AI Index 2019 assesses global AI research, investment, and impact - VentureBeat [Last Updated On: December 11th, 2019] [Originally Added On: December 11th, 2019]
- For the Holidays, the Gift of Self-Care - The New York Times [Last Updated On: December 11th, 2019] [Originally Added On: December 11th, 2019]
- Stopping a Mars mission from messing with the mind - Axios [Last Updated On: December 11th, 2019] [Originally Added On: December 11th, 2019]
- Feldman: Impeachment articles are 'high crimes' Founders had in mind | TheHill - The Hill [Last Updated On: December 11th, 2019] [Originally Added On: December 11th, 2019]
- Opinion | Frankenstein monsters will not be taking our jobs anytime soon - Livemint [Last Updated On: December 11th, 2019] [Originally Added On: December 11th, 2019]
- DeepMind co-founder moves to Google as the AI lab positions itself for the future - The Verge [Last Updated On: December 11th, 2019] [Originally Added On: December 11th, 2019]
- Google Isn't Looking To Revolutionize Health Care, It Just Wants To Improve On The Status Quo - Newsweek [Last Updated On: December 12th, 2019] [Originally Added On: December 12th, 2019]
- Artificial Intelligence Job Demand Could Live Up to Hype - Dice Insights [Last Updated On: December 12th, 2019] [Originally Added On: December 12th, 2019]
- What Are Normalising Flows And Why Should We Care - Analytics India Magazine [Last Updated On: December 15th, 2019] [Originally Added On: December 15th, 2019]
- Terence Crawford has next foe in mind after impressive knockout win - New York Post [Last Updated On: December 15th, 2019] [Originally Added On: December 15th, 2019]
- DeepMind proposes novel way to train safe reinforcement learning AI - VentureBeat [Last Updated On: December 15th, 2019] [Originally Added On: December 15th, 2019]
- Winning the War Against Thinking - So you've emptied your brain. Now what? - Chabad.org [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- 'Echo Chamber' as Author of the 'Hive Mind' - Ricochet.com [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- Lindsey Graham: 'I Have Made Up My Mind' to Exonerate Trump and 'Don't Need Any Witnesses' WATCH - Towleroad [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- Blockchain in Healthcare Market to 2027 By Top Leading Players: iSolve LLC, Healthcoin, Deepmind Health, IBM Corporation, Microsoft Corporation,... [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- In sight but out of mind - The Hindu [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- The Case for Limitlessness Has Its Limits: Review of Limitless Mind by Joe Boaler - Education Next - EducationNext [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- The Top 10 Diners In Deep East Texas, According To Yelp - ksfa860.com [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- 3 breathing exercises to reduce stress, anxiety and a racing mind - Irish Examiner [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- DeepMind exec Andrew Eland leaves to launch startup - Sifted [Last Updated On: December 16th, 2019] [Originally Added On: December 16th, 2019]
- The Top 10 Diners In Deep East Texas, According To Yelp - kicks105.com [Last Updated On: December 17th, 2019] [Originally Added On: December 17th, 2019]
- Mind the Performance Gap New Future Purchasing Category Management Report Out Now - Spend Matters [Last Updated On: December 17th, 2019] [Originally Added On: December 17th, 2019]
- Madison singles and deep cuts that stood out in 2019 - tonemadison.com [Last Updated On: December 19th, 2019] [Originally Added On: December 19th, 2019]
- Hilde Lee: Latkes bring an ancient miracle to mind on first night of Hanukkah - The Daily Progress [Last Updated On: December 19th, 2019] [Originally Added On: December 19th, 2019]
- Political Cornflakes: Trump responds to impeachment with complaints about the 'deep state' and toilet flushing - Salt Lake Tribune [Last Updated On: December 19th, 2019] [Originally Added On: December 19th, 2019]
- Google CEO Sundar Pichai Is the Most Expensive Tech CEO to Keep Around - Observer [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- Christmas Lectures presenter Dr Hannah Fry on pigeons, AI and the awesome power of maths - inews [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- The ultimate guitar tuning guide: expand your mind with these advanced tuning techniques - Guitar World [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- Inside The Political Mind Of Jerry Brown - Radio Ink [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- Elon Musk Fact-Checked His Own Wikipedia Page and Requested Edits Including the Fact He Does 'Zero Investing' - Entrepreneur [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- The 9 Best Blobs of 2019 - Livescience.com [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- AI from Google is helping identify animals deep in the rainforest - Euronews [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- Want to dive into the lucrative world of deep learning? Take this $29 class. - Mashable [Last Updated On: December 24th, 2019] [Originally Added On: December 24th, 2019]
- Re: Your Account Is Overdrawn - Thrive Global [Last Updated On: December 27th, 2019] [Originally Added On: December 27th, 2019]
- Review: In the Vale is full of characters who linger long in the mind - Nation.Cymru [Last Updated On: December 27th, 2019] [Originally Added On: December 27th, 2019]
- 10 Gifts That Cater to Your Loved One's Basic Senses - Wide Open Country [Last Updated On: December 27th, 2019] [Originally Added On: December 27th, 2019]
- The Most Mind-Boggling Scientific Discoveries Of 2019 Include The First Image Of A Black Hole, A Giant Squid Sighting, And An Exoplanet With Water... [Last Updated On: December 27th, 2019] [Originally Added On: December 27th, 2019]
- DeepMind's new AI can spot breast cancer just as well as your doctor - Wired.co.uk [Last Updated On: January 1st, 2020] [Originally Added On: January 1st, 2020]
- Why the algorithms assisting medics is good for health services (Includes interview) - Digital Journal [Last Updated On: January 4th, 2020] [Originally Added On: January 4th, 2020]
- 2020: The Rise of AI in the Enterprise - IT World Canada [Last Updated On: January 4th, 2020] [Originally Added On: January 4th, 2020]
- An instant 2nd opinion: Google's DeepMind AI bests doctors at breast cancer screening - FierceBiotech [Last Updated On: January 4th, 2020] [Originally Added On: January 4th, 2020]
- Google's DeepMind AI outperforms doctors in identifying breast cancer from X-ray images - Business Insider UK [Last Updated On: January 4th, 2020] [Originally Added On: January 4th, 2020]
- New AI toolkit from the World Economic Forum is promising because it's free - The National [Last Updated On: January 20th, 2020] [Originally Added On: January 20th, 2020]
- AKA Wants to Help People Break Bad Habits and Create New Positive Ones - Hospitality Net [Last Updated On: January 20th, 2020] [Originally Added On: January 20th, 2020]