Cloud Hosting

You know the saying, "It's not all about you?"

Well, it is when it comes to what consumers want from their fresh fruit and vegetable shopping experience. They want personalization.

Retailers can use this knowledge to answer these questions: How can retailers use their produce-shopper data to sell more produce, to gain and retain consumer loyalty and to keep shoppers engaged?

Kroger's retail-data science,insights and media company, called84.51, has been studying these questions. Becky Eldredge, vice president of commercial customer media and loyalty at84.51, has some answers.

Listen to this episode of the "Tip of the Iceberg" podcastfor a chat with Eldredge about the company's research and findings. And learn what retailers and produce marketers can do with this knowledge.

Expect to take away from this podcast:

Another episode to try: The Fresh Market's Gerrick Polinsky on training personal shoppers

Read the original:

Tip of the Iceberg podcast: Kroger's data science company on ... - The Packer