Cloud Hosting

When software company Eppo reached out to Moving Brands, the team quickly realised that the platform needed an identity and website that reflects their difference in the data market: Eppo is an experimentation platform that was founded by a data scientist in a landscape dominated by engineering-founded competitors, says Jordan Heber, strategy director at Moving Brands. The A/B testing platform that allows companies to successfully compare two versions of a web page or app against each other to determine which one performs better, gives companies the chance to grow, by using their own data as a tool for business. Moving brands aimed to reimagine a visual identity for Eppos model that celebrates transformation, creating new ideas from disparate inputs, and the brands dynamic, athletic nature, all whilst leaving room for flexibility, for the brand to expand in future.

Delivered by a multidisciplinary team across London and the US, the independent design studio reimagined Eppos brand's identity to constantly evolve, with a system of modular visuals that allow for endless iterations and expressions, says Joel Smith, design director at Moving Brands. The data company challenged us to lean into the weird, he adds, in order to help them differentiate their unique background in data science and showcase their experimental spirit. From a palette of bold and unusual colour pairings designed to evoke the discomfort of embracing a culture of experimentation, to a modular new Eppo logo that shapes and rearranges itself: it becomes more experimental as it scales up just like the best tech companies do, says Joel, all aspects of the user experience are constantly in motion, with an experimental feel across print and digital.

Go here to see the original:

Moving Brands' identity for Eppo sets data science apart with evolving graphic systems and shifting forms - It's Nice That