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Levi Strauss & Co. and JCPenney are looking to bolster their executive leadership, naming a new SVP and CMO and a chief customer officer, respectively.

At Levis, Kenny Mitchell is taking on the role of senior vice president and chief marketing officer, overseeing the companys consumer marketing strategies and focusing on growing the brands market share.

Mitchell, who has more than 20 years of brand-building and digital experience across global markets, will take on the role beginning June 5, reporting to Levis president, Michelle Gass. He is coming to Levis from Snap, the parent company of social media platform Snapchat, where he has been chief marketing officer since 2019, leading the companys global community, advertising, and developer partner growth.

Previously, Mitchell worked with McDonalds USA as its vice president of brand content and engagement, managing the companys brand and consumer marketing strategy. He has also worked with PepsiCos Gatorade as head of consumer engagement.

I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levis brand, Mitchell said, in a statement. I have long admired the enduring global relevance of Levis as both a quintessential apparel brand and cultural icon. It is an honor to be part of shaping the future of the greatest story ever worn.

According to Gass, Mitchell has been a widely recognized innovation leader and talent builder across the marketing space, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation.

It is especially fitting to have someone of his exceptional caliber join our Levis team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150th anniversary of the 501 jean and the 170th year of the companys founding, Gass added. With Kenny onboard, I have full confidence in our ability to continue earning our place at the center of culture and building our global community of Levis fans.

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Levi's and JCPenney Bolster Leadership Team, Tapping Kenny ... - Retail Info Systems News