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Freddy's is expanding its tech partnership with Domo.

Freddys Frozen Custard & Steakburgers has tapped a new data science solution to assist in its analytics operations.

Domos Data Science Suite will assist the quick-serve chain known for itscooked-to-order steakburgers, shoestring fries and freshly churned frozen custard treats in gainingfurther insights into the restaurants data, giving franchisees the ability to optimize pricing and model menu mix.

Freddys has partnered with Domo since 2015, and is now incorporating the companys machine learning and artificial intelligence-powered suite to better gain analytics and insights about the business. Domo says through the partnership, Freddys has achieved several immediate wins and launched and optimized a new guest loyalty program to effectively incentivize its most high-value guests. In addition, the restaurant chain gained the ability to accurately score locations so it could conduct A/B testing initiatives like price optimization and menu mix modeling.

[READ MORE: Nation's largest restaurant chains increase units by 2% in 2023]

With the number of guests Freddys serves daily, its important that they have the training and solutions they need to understand and leverage data at every Freddys location, and we are proud that they are using Domo as a critical part of that solution, said Mark Maughan, chief analytics officer and senior VP of customer success at Domo.

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Freddy's enhances analytics and insights with Domo data suite - Chain Store Age