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Data is everywhere, either due to the millions of bank transactions shared over messaging apps or generated via users over search engines.

As per the current scenario, where technologies are changing overnight, and tons of data are exchanged every day, businesses can leverage it to boost their business growth with the help of data integration and business intelligence.

Here you might have a question- how data integration relates to business intelligence? To understand it, lets start with the basics.

What is Data Integration Platform?

In simplest terms, data integration combines data collected from different sources into a concluded view.

The key purposes for data integration can be combining data for better customer relationship management, improving decision-making, complying with regulations, creating a data warehouse, and data analytics.

The platform that makes it happen is called the Data Integration platform. Its primary function is to combine data for easy access and management. It is formed with a set of technologies that create agile pipelines.

The benefits of a Data Integration Platform include:

Data integration platforms collect data from multiple resources and help identify quality issues for data correction.

It helps to make smart business decisions, where you can identify trends, patterns, and issues from the collected data from various sources at a single point.

Manual data collection is a big challenge for a business where lots of time is required. Conversely, you can quickly collect the data with the integration platform for all purposes.

Data integration platforms help in creating a better customer experience. Based on the collected data, you can understand the customers preference and customize your services accordingly.

Businesses can leverage it to streamline their data workflow. Data integration platforms help reduce data collection costs, eliminating redundancy and errors.

What is Business Intelligence?

It is a tech-driven process that allows businesses, enterprises, or organizations to analyze the data and get insights to turn into action for making better business decisions.

Multiple software is available for implementing business intelligence practices, such as Power BI, Tableau, Zoho Analytics, and more.

The primary goal of business intelligence is to assist enterprises in making smart decisions based on data analysis, enhance operational efficiency, and have an extra edge in the market competition.

It works especially for diverse industries such as supply chain, manufacturing, healthcare, telecom, and others. There are multiple advantages of using business intelligence, such as:

The business intelligence comprises of multiple components such as:

Data Mining is the process of extracting data from large data sets for pattern identification and extracting insights using certain algorithms, i.e., Statistical and Machine Learning.

Reporting & Analysis: it includes reports generation from the collected data for analysis, identifying risks and areas of improvement.

Dashboarding: reports & dashboards stand for converting the data into a rich visual format where you can view the performance, track & monitor KPIs, and have insights about business operations.

In the previous two sections of this blog, you got the idea of data integration platforms, business intelligence, and respective advantages. Both have one thing in common: Data. Now, its time to find out how data integration for business intelligence is beneficial. So, lets move forward to the next section of this blog.

How Data Integration Platforms Are Beneficial for Business Intelligence?

Data integration platforms and business intelligence have a close relationship. At one end, the data integration platform collects the data; at another, business intelligence makes data analysis effortless.

So, data integrations have multiple advantages for implementing business intelligence practices. It does not matter if you apply BI manually or use tools for integration Power BI, Tableau, etc.

So, the key benefits include.

Power BI aims to facilitate professionals making informed decisions based on collected data from various sources. Here data integration platforms collect, combine, and create a unified data source that works as input for Business Intelligence.

It is impossible to implement BI without data, so here power bi data integrationprovide easy accessibility to it. These platforms create a single point where you can access data from end to end. It saves time and money.

Data integration supports the scope of BI implementation more broadly. The BI helps businesses make sense of the data, and the data integration platform provides accurate data. That directly refers to fine data analysis and deeper insights into the operations.

Data integration does not affect the decision-making process directly but in combination with business intelligence - Yes. It works like enterprises use BI tools & techniques to get actionable insights based on the collected business data, and it enhances organizational performance.

DI platforms help maintain data integrity. The point is if there is any compromise in the data, then it is useless for any type of implementation, such as Power BI Implementation or Tableau. Without data integrity, it is impossible to create real insights.

The Final Thoughts

Every day over 328.77 million terabytes of data are being generated, which is 120 zettabytes in the current year; by 2025, it is expected to reach 181 zettabytes, which is 66.29% compared to the current year's data.

A major portion of data is generated due to professional activities, so here, Data Integration and Business Intelligence can help you boost your business by making accurate decisions at the right time.

To create the best experience for both of you, you can use the help of experts or any Power BI company.

Excerpt from:

The Benefits of Using Data Integration Platforms for Business ... - NASSCOM Community