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Tencent Music Entertainment launches new 'Business Intelligence for

First published: 13 July 2022

Last updated: 14 July 2022

Tencent Music Entertainment (TME) has announced a new initiative for artists and labels.

The new service, TME Business Intelligence for Artists (TME BI for Artists), allows music labels and artists to access real-time data on charts and sales performance, as well as observe broader music industry trends. With a catalogue of millions of tracks, TME BI for Artists updates data 150 times a day by data mining across multiple platforms. Through the analysis of data, labels and artists get to understand the listening habits and preferences of their fans.

TME BI for Artists also develops industry reviews and in-depth analysis reports on a regular basis. These fresh insights help industry players navigate the evolving music market, thus improving the efficiency of music creation, promotion, and distribution in the long run.

Earlier this week, the Chinese music company launched a new Producers Alliance which seeks to support artists in the field of music production.

TME BI for Artists is now available on both WeChat and its official website here.

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Tencent Music Entertainment launches new 'Business Intelligence for Artists' initiative to provide real-time music data for artists and labels -...