Summary:. The Consumer Insights Analyst / Sr. Analystat Stuart Weitzman ("SW") will report to the Sr. Manager of Relational Marketing and Consumer Insights, and be responsible for overall analysis of the SW customer base, campaign and clienteling initiatives, as well as the development and analysis of key customer segments for the SW brand. The Analyst will be responsible for providing customer insights to support Marketing, Ecommerce/Digital, Merchandising and Retail Stores teams in a new holistic 360 approach toward client engagement.Essential Duties and Responsibilities:- Aggregate different sources of data to accurately create a 360 channel agnostic, customer-centric view of both engagement and ROI behaviors- Develop and Maintain Dashboards/KPIs and reporting across online and retail channels in partnership with Tapestry Data Labs team- Translate analytical findings into concise and easily consumable outputs to support data driven decision making- Deliver actionable strategic and tactical insights using data and sound analytical methods- Ensure accuracy, quality and timeliness of deliverables- Assist Marketing teams with deepening their understanding of SW customers' online behaviors by providing channel specific or overall customer insights to drive campaign ROI and/or channel revenue- Answer data-related business questions in a timely manner utilizing a variety of available Business Intelligence tools (from Marketing/CRM, Ecommerce, Retail, Merchandise Planning and Buying)- Provide analytical support for marketing programs and related testing across channels (e-mail, DM, Out of Home, etc.)- Campaign forecasting- Back-end reporting- Post-Morten analysis- Provide analytical guidance for the targeting (and testing) and measurement of cross channel initiatives for the brand- Partner with Tapestry's data and analytics teams, applying learnings from Tapestry's analytical community to Stuart Weitzman- Help SW to enrich customer understanding through utilization of third-part demographic and behavioral data appendsSkills and Abilities Required:- Strong knowledge of SQL and Excel- Proficiency with Tableau or other data visualization tools required- Experience in data mining and statistical packages such as R/Python preferred- Natural curiosity and passion for the power of customer insights- Highly organized and detail oriented- Passion for Retail industry, desire to move the business forward with the help of analytics - Able to work cross functionally with both highly technical and analytic resources and those that have limited statistical and math trainingEducation and Experience Required:- 3+ years' experience in the area of analytics with a proven track record of leveraging data analysis to drive business impact- Degree in Statistics, Math, Economics or Operations Research- Experience with Segmentation, Profiling, Data modeling, Significance Testing, Experimental DesignOur Competencies for All Employees- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.- Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.Stuart Weitzman is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Stuart Weitzman at http://www.stuartweitzman.com.
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Sr./Analyst, Consumer Insights job with Stuart Weitzman | 156119 - The Business of Fashion
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