Cloud Hosting

Sainsburys has slammed Which? after it named the grocer as the priciest supermarket for a big shop if you dont use a loyalty card.

The supermarket overtook Waitrose for the first time according to the consumer choice companys monthly analysis, while Asda remained the cheapest non-discounter supermarket, coming in 33.52 cheaper than Sainsburys.

Which? also compared the price of a basket of 39 items and found thatAldi was cheapest, with a total average cost of 67.72.

Sign uphereto get the latest news straight into your inbox each morning

Asda cost the least as the cheapest traditional supermarket. It cost 325.71, on average, for our big trolley shop, beating next-cheapest Morrisons (332.22) by 6.51.

The analysis includes discounts that are available to everyone, but not loyalty prices (where you need to be a member of the supermarkets loyalty scheme to get the discount) or multibuy offers.

In response to the Which? analysis, a Sainsburys spokesperson said: These claims are entirely false and insulting to the millions of savvy customers who choose to shop with us every week. There is an overwhelming amount of independently verified data showing the great value customers get when shopping at Sainsburys. We are disappointed that Which has refused to share its data with us and has instead chosen to mislead customers by choosing to exclude Nectar Prices promotions in its research.

The vast majority of our customers are shopping with Nectar Prices and have saved 400 million on their shopping in the last six months. Customers can be sure they getting great value every time they shop with us.

Sainsburys added that Which? cherry-picked 131 products and has refused to share with us which products are included.

It said it came cheapest including loyalty pricing for the last two weeks in a row in the independent Grocer33 basket, which includes five supermarkets in the survey and stressed that anyone can walk into our shops any day and swipe a Nectar card to enjoy the great value on offer, with an average of 5,000 products on offer via Nectar Prices.

This week Sainsburys revealed it would be doubling the number of in-store screens to provide the largest connected digital supermarket screen network.

The grocerspartnership with Nectar 360 and Clear Channel will place its own channel Sainsburys Live in front of customers, where it can tailor campaigns on display with location, weather, events and competitions.

Click here to sign up to Retail Gazettes free daily email newsletter

Read the rest here:

Sainsbury's refutes Which? claims that it is priciest supermarket - Retail Gazette