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NEW DELHI: Robotics brand Milagrow has ventured into crowdfunding with the launch of its robotic back massager Wheeme 2020. The product has been available in the market from May 14, 2020 on its website.

Equipped with Tilt Sensor technology to avoid loss of grip and falling when held at an angle lesser than 45 degrees, the Milagrow Wheeme 2020 gently massages and is said to be effective for people who experience backaches. The massager was originally priced at Rs 11,990. Milagrow is now leveraging crowdfunding to achieve a price breakthrough and will sell the product at Rs 2,990. The crowd funding will be open to the public for a week starting from May 19 and will be closed for online order on May 25. Milagrow aims to deliver the product in 15 days.

Operating with a rolling motion, Wheeme, contains three different settings users can choose from.

Rajeev Karwal, Founder, Chairman, Milagrow Robots said in a statement, At a time when we need to remain indoors to safeguard ourselves and our loved ones, the Wheeme 2020 will act as a personal physiotherapist of sorts for those experiencing backaches and other muscle pain. The pandemic has wreaked havoc on businesses across verticals and has affected life in more ways than one. Through the crowdfunding model, we aim to ensure that the disrupted supply chain is restored quickly and the price thresholds are brought down.

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Milagrow ventures into crowdfunding with launch of massaging robot Wheeme 2020 - Economic Times