Cloud Hosting

IABM has released two reports created by its Business Intelligence Unit: Cloud Adoption Trends, Manage and Support Content Chain Trends. Both reports are built from a combination of industry-wide qualitative and quantitative sources to provide an overview of current and future trends.

Here is a summary of their key findings:

Cloud Adoption Trends

Cloud adoption in broadcast and media continues to grow with most media businesses having adopted cloud technology; this was significantly accelerated by Covid.

Manage and Support Content Chain Trends

The Manage and Support segments of the BaM Content Chain are both seeing increased investment. The rapid move to the cloud, combined with the content and streaming boom and versioning for new markets, is increasing the requirement for efficiency and scalability, so driving growing demand for cloud-based, AI/ML powered MAM and orchestration solutions.

The move to the cloud, already underway but greatly accelerated by the Covid pandemic, is having a major impact right across the BaM Content Chain, said Lorenzo Zanni, IABMs Head of Knowledge. While it is potentially introducing a new level of complexity for media companies, technology suppliers are collaborating with end-users to provide innovative solutions that enable them to unlock the full potential of the cloud. In the Manage and Support segments of the content chain, these are concentrated on leveraging scalability and shared access, enabled by AI/ML-driven, automated workflows with increasing use of microservices.

See the rest here:
Report: Cloud adoption in broadcast continues to grow - Advanced Television