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Global flash storage solutions provider Pure Storage is gaining business from hyperscalers such as Amazon Web Services, Azure and Google Cloud as customers realise the recurring costs from availing these services are more than running an on-premises model, where firms maintain cloud servers in their own site, or opting for a hybrid model, said its chairman Charles Giancarlo.A part of their (hyperscalers) slowdown has to do with the overall economy. But part of it is businesses realising that while hyperscalers are inexpensive during the initial development phase, they are very expensive during the production phase or when (customers) applications get used at scale, Giancarlo, told ET during his visit to Bengaluru last week. So that repatriation is happening as they are realising that some of it (cloud storage) they are better off running themselves (on-premises) or using a hybrid environment makes more sense economically.

The data storage can happen in three ways private or on-premises model, public model, where the customer opts the services of hyperscalers and hybrid model, which is a mix of on-premises cloud and public cloud services.

The NYSE-listed firm also said it is open to working with partners such as Flextronics, Celestica and Foxconn if they open a manufacturing unit in India but the company will not set up a unit themselves as it relies completely on third parties. The company has a research and development (R&D) centre in Bengaluru opened last year and it employs 200 engineers currently.

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Shift to on-premises, hybrid cloud models helping Pure Storage business - The Economic Times