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GUEST OPINION: In the context of commerce, "trademark" refers to any brand or emblem that features an identified image, characters, words, figures, or sentences. Consumers are able to tell branded products and services apart from those of competitors thanks to the trademark, which is essentially the business's character. Protecting your brand from others' illegal use requires having it registered.

Trademark filing, however, is geographically restricted. As a result, a trademark filing in India only affords security within the borders of India. To ensure the safety of their brand outside of India, trademark owners must apply for foreign registration. When a trademark is internationally registered, its proprietor can start using the mark anywhere in the world (not just India) without worrying about someone else snatching the same brand.

Before submitting an application for international trademark registration, the petitioner must satisfy the following conditions.

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When a brand is registered on a global scale, it is protected from counterfeiting and violation in all countries where it has been filed. A foreign brand owner is protected from illegal use by third parties. Brand recognition makes legal control easy.

Brand recognition is greatly aided by a company's trademark, which is an immaterial commodity. Thus, a successful name will enable the firm to earn money. A foreign brand owner can lease a foreign firm. Accordingly, registering a name across borders increases the likelihood of a brand's or product's success. A worldwide brand registry has allowed companies like Nike and McDonald's to profit from licensing fees.

Products with registered trademarks at the international level are more likely to be recognized around the world. Trademark registration on a global scale aids in protecting against violation and securing the exclusive use of a company's most valuable asset.

A registered brand in one or more foreign jurisdictions can be a powerful asset to the expansion of an online store. Because of the internet, businesses can now reach customers all over the world through web sales. The brand can simply gain new fans once the product is well-known worldwide. International brand filing is recommended for such goods to prevent consumer misunderstanding.

Trademark infringement in other nations is avoided thanks to the worldwide filing of the brand. The trademark's rising popularity abroad makes it more vulnerable to counterfeiting and false use. Legal action can be taken to prevent trademark violation in the event it occurs during import or export thanks to an internationally registered brand.

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Process and advantages of registering an international trademark - iTWire