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Digital advertising has multiple problems as users crack down on annoying ads by advertisers.

Increasing adblocker installations and compliance with global privacy regulations mean that the industry is proficient in authorization-based advertising models to generate user trust and loyalty.

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Advertisers face significant challenges with click fraud. 40% of digital ad traffic is reportedly the activity of bots clicking on ads. By 2022, it is estimated that $ 44 billion will be lost in advertising revenue, making click fraud the second largest organized crime in the world.

Currently, Permission.io, a permission advertising platform based in San Diego, California, has released new features. This allows users to own the data and make money by sharing it with advertisers. Most people dont approve companies that benefit from the data and exchange the data for personalization.

We will release a blockchain validator node and a blockchain full node to provide users with a blockchain-based opt-in and reward system. Permission.io uses a fork of Ethereum tokens and uses that ASK token as the currency for permissions.

Brands and advertisers have access to permission-based digital advertising. This will show your ad to the audience that chooses to receive it.

Similar to the reward model provided by Savvy Shares and Killipaycheck, payments are made as a reward for consumer involvement. Users have control over the data they share and are rewarded for choosing to share it.

Permission.io partners will be able to use validator nodes to validate the network, solve proof-of-work puzzles, and maintain network integrity.

Users will be able to run validator nodes on Google Cloud servers. This allows the user to participate in the consensus mechanism and earn an ASK to run the node.

The Permission.io full node allows users to run the full Permission blockchain node on the Google Cloud server and access the Permission.io blockchain in private mode.

Nodes validate transactions and blocks against consensus rules, so users do not need to take any additional steps to verify network trust.

Charles Silver, Founder and Chief Executive Officer of Permission, said: NS.

The company has released a Chrome browser extension that encourages users to share data and interact with the brand. Users install extensions and browse the web to earn ASK of data that can be traded or used.

It may take some time for the United States to adopt a protocol similar to the California Consumer Privacy Act or the European GDPR for data protection and privacy.

Until then, choosing to share your data may be a great idea. Its even better to get paid for sharing data.

Permission.io partners with Googles cloud marketplace for blockchain transactions and token acquisition

Source link Permission.io partners with Googles cloud marketplace for blockchain transactions and token acquisition

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Permission.io partners with Google's cloud marketplace for blockchain transactions and token acquisition - Texasnewstoday.com