IBC 2023: Grass Valley to Demonstrate Its Cloud-Native Playout X … – Sports Video Group

Grass Valley will be demonstrating its full-featured, cloud-first playout solution, Playout X, at stand 9-A01 at IBC2023, September 15-18, 2023, at the RAI Exhibition and Conference Center in Amsterdam.

Playout X is a complete broadcast-grade solution that in addition to clip based and live event handling, also includes dynamic insertion of rich graphics and subtitles, 32 programmable stereo audio channels (64 mono). Playout X provides live stream format support, including SDI, ST2110, NDI, SRT, RIST, in addition to multiformat timeline including back-to-back interlaced, progressive, SD, HD and UHD in any format. It also supports Free Ad-supported Streaming Television, or FAST, signaling with comprehensive SCTE-104 and SCTE35 support, allowing the triggering of downstream layers of advertising, which allows for the monetization of free OTT streaming services.

According to Steve Hassan, Senior Director, Playout at Grass Valley,We have re-architected the playout services hosted by AMPP to provide industry leading application density, and reduced end-to-end latency compared with other solutions in the marketplace. This combined with the latest support for Linux operating systems in AMPP, provides Playout X customers reduced total cost of ownership (TCO) through reduced hosting costs without any compromise to functionality.

Built with a cloud-centric microservices architecture on Grass Valleys AMPP Ecosystem, Playout X allows media and entertainment companies to deploy new channels in minutes, such as for live special event coverage, and collapse them again when the event is over, with Software as a Service (SaaS) pricing to ensure you only pay for what you use. Edge compute architecture offered by AMPP provide further flexibility allowing customers to deploy across both on- premises COTs servers in a traditional master control environment and in the cloud on the platform provider of the customers choosing.

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IBC 2023: Grass Valley to Demonstrate Its Cloud-Native Playout X ... - Sports Video Group

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