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The Decade of Action is in full swing, and with the Australian Government making a big push towards net zero with its investment in a National Net Zero Authority, businesses are feeling the heat to act fast.

Fortunately, Australia is one of the most cloud-mature markets in the world. According to a recent global study by TCS, 81% of the top Australian enterprises agree that they have already achieved most, if not all, of their cloud-based goals for critical apps and workloads, in comparison to just 65% of global enterprises. This means businesses are in a prime position to lead the way in energy transition by leveraging the green cloud a sustainable approach in the design, manufacture, use and disposal of IT resources. In fact, the majority of Australian businesses (70%) are already leveraging cloud technologies to achieve their sustainability goals.

Embracing the sustainable approach to cloud computing has several key benefits for businesses:

As with all technology, it comes with challenges. One is the cost of entry. For many businesses, the initial investment in projects for application modernisation and building sustainable cloud solutions may seem daunting. However, with the right roadmap and business case in place, organisations can assess the true benefits of these initiatives and make informed decisions.

Another challenge is the reluctance to move away from old application architectures and legacy models of IT operations and management. According to the latest global cloud study by TCS, the accumulated complexity and rigidity of business processes and operations is the single biggest obstacle for cloud adoption among more than half (53%) of Australian businesses. But with a clear understanding of the benefits of green cloud services and a commitment to sustainable practices, businesses can overcome this resistance and make strides towards net zero.

While the cost of entry for sustainability solutions may have been prohibitive, there is a surprising positive correlation between sustainability initiatives and profitability. According to news reports, 86% of Australian industry leaders now see a positive connection between taking environmental action and profitability. Around 56% of Australian businesses now believe addressing environmental issues will be material to business results within the next five years.

With sustainability at the front and centre for most business leaders, we are really seeing the fusion of technology and business strategy to support ESG targets. We are being offered a unique opportunity to reboot to a new era, an era where sustainability and prosperity are part of the same set of aspirations and success equation.

Image credit: iStock.com/imaginima

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Green cloud will lead race to net zero - Technology Decisions