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Attentive APAC regional vice president Zach Hotchkiss

Conversational commerce platform operator Attentive is opening an Australian office, its first in the region and the second outside the US.

"We're thrilled to build the next pillar of international expansion in Australia to unlock the full value of our SMS-first platform to brands," said Attentive vice president and general manager of international Anup Khera.

"While Australia is familiar with text messaging as a marketing channel, there is a desire to drive higher ROI via personalisation and move away from bulk SMS sending. Our world-class technology is known for top-performing list growth tools, advanced audience management, and targeted two-way messages that create a superior customer experience at every stage of the shopping journey."

More than 8,000 brands work with Attentive, including regional names such as Charlotte Tilbury, CASETiFY, Cupshe, and HartCo. Home & Body.

Attentive has appointed Zach Hotchkiss as its Sydney-based APAC regional vice president, and he will be responsible for building out Attentive's Australian presence.

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Originally posted here:
Attentive picks Australia for first APAC office - iTWire