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Vancouver, Sept. 13, 2023 (GLOBE NEWSWIRE) -- The global cloud advertising market size was USD 3.31 Billion in 2022 and is expected to register a revenue CAGR of 19.6% during the forecast period, according to the latest analysis by Emergen Research. Increasing use of cloud services, rising demand for consumer analytics and targeted marketing, rising internet penetration and smart device use, rising cost optimization and greater return on investment, rising digital media usage, and quick system digitalization are some of the major factors driving the marketrevenue growth.

The main advantages of cloud advertising are its cost-effectiveness due to the eradication of conventional methods such as publishing portfolios, media advertising such as radio, television, or shipping advertising materials, speed through online platforms, and customized advertising due to the availability of various online platforms and media to advertise the companies' marketing goals according to the needs of the companies.

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In addition, the launch of new advanced advertising products with partnerships between multiple companies is driving the market revenue growth. For instance, on 1 September 2022, Avochato, the industry's top provider of sophisticated messaging software announced the launch of Salesforces Journey Builder marketing automation platform that enabled marketers to text customers due to a new connection. These are some of the major factors that are driving the market revenue growth.

Moreover, data loss or theft, data leakage, account or service takeover, insecure interfaces and Application Programming Interface (APIs), denial of service attacks, technological flaws, particularly in divulged conditions, cloud downtime due to reboots and network outages, and limited control due to cloud service provider surveillance are the main market restraints and challenges. In addition, the major flaws also include the integration of digital systems for marketing with conventional ones or their replacement with more advanced systems, accurate data assembly for advertising, training the employees with modern cloud systems, and expensive cloud advertising tools. These are some of the factors that are restraining the market revenue growth.

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Major Companies and Competitive Landscape

The global cloud advertising market is fairly fragmented, with many large and medium-sized players accounting for the majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective advertising solutions. Some major players included in the global cloud advertising market report are:

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Strategic Development

Some Key Highlights From the Report

Browse Full Report Description + Research Methodology + Table of Content + Infographics @ https://www.emergenresearch.com/industry-report/cloud-advertising-marketEmergen Research has segmented the global cloud advertising market on the basis of service, deployment, organization size, application, industry, and region:

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About Emergen Research

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy.

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Global Cloud Advertising Market Size to Reach USD 19.72 Billion in ... - GlobeNewswire