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Ocado Retail

Thousands of cash rewards have been redeemed by UK consumers as part of the first nationwide digital deposit return scheme (DDRS) trial led by Polytag, Bower, and Ocado Retail.

Since 14th July, Ocado Retail customers have been able to claim monetary rewards for recycling any of its own brand two and four-pint milk bottles using Polytags QR codes, redeemable via recycling app Bower.

The trial saw more than 20,000 Ocado Retail milk bottles scanned by over 3,000 consumers using their smartphones before being deposited into home kerbside recycling.

The QR code integrated onto the milk bottles labelling is scanned via the aforementioned app, the bottle disposed of in a persons registered at home recycling bin, and the reward withdrawn into their bank account.

Up to 4,000 worth of rewards were obtained during the nine week long trial.

Superdrug

Superdrug has launched its own retail media network in the UK.

In a LinkedIn post, Paul Stafford, Head Of Digital Marketing, Retail Media & Online Brand at Superdrug, said: This week, I had the pleasure of announcing the arrival of Superdrugs own retail media network, Optimo, at our annual supplier conference.

He added: This has been a huge piece of work covering A.S. Watson Group (the owner of Superdrug) BUs across Hong Kong, Milan, Paris, Amsterdam and London. From a personal point of view, its been an incredible journey to work on a project that is at the coal face of major industry change.

I cant wait now to start working with our suppliers to deliver on their briefs.

Obviously this has been a massive team effort and couldn't be done without the support of Dan Jarvis (Chief Digital Officer, Europe at A.S. Watson Group), Andrea Zoboli (eLab Technology Director (Europe) at A.S. Watson Group, Marille Slenders, (Head of Media & Performance Benelux at A.S. Watson Group), Matt Walburn, (Customer and Marketing Director at Superdrug), Nicholas Queally, Marketing Manager - Promotions and Pricing at Superdrug), and many, many more.

Amazon (again)

Amazon customers in the UK, Italy and an additional US city will have the option to get their packages delivered by a Prime Air drone beginning in late 2024.

Specific cities in the US and abroad will be named in the coming months.

David Carbon, Vice President of Amazons Prime Air, says: As part of our continued efforts to innovate for customers, we are excited to announce the expansion of Prime Air delivery internationally, for the first time outside the US.

We have been delivering packages by drone for almost a year in California and in Texas. We have built a safe, reliable delivery service and have partnered very closely with regulators and communities.

We will continue with that collaboration into the future to ensure we are meeting the needs of our customers and the communities we serve.

Prime Air is also unveiling a new MK30 drone design, which is said to be quieter, smaller, and lighter, than previous models.

Dublin Airport

A new Dublin Town To Go store, powered by Zippin technology, has opened in T1 Arrivals at Dublin Airport.

People scan their payment card to enter and a combination of cameras and weight sensored shelving then detects what theyre buying and charges their card when they walk out.

The store, the first of its kind to open to the general public in Ireland, sells a range of goods to meet the needs of both departing and arriving passengers and also those waiting to welcome people in Arrivals, including coffee, pastries, sandwiches, salads, sweets, cereal, milk and toiletries.

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