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CXOToday has engaged in exclusive interview with John Dumalac, Global Sales VP of Distributed Cloud Services at F5

Applications are at the heart of all digital experiences, and when theyre secure, they unlock value and potential. But just as apps have become critical for life online, theyve also become harder to protect. Todays apps are built on multiple architectures, distributed over various cloud environments, and connected by an exploding number of APIs. According to Deloittes most recent research, SMBs that use the cloud grow 26% quicker and are 21% more lucrative, while businesses praise the clouds resilience, agility, flexibility, and scalability. However, cloud security concerns continue to prevent organizations from fully adopting the cloud, resulting in reduced cloud ROI. Below are some of the hybrid and multi-cloud challenges that businesses face:

At F5, we understand these challenges and strive to help our customers simplify hybrid and multi-cloud environments. We make it easy to deploy and maintain applications and APIs faster, smarter, and more cost-effectively using automation and advanced deployment techniques such as dynamic security policies and API discovery. We also bring distributed ecosystems into focus with a single SaaS-based management console, robust troubleshooting tools, and insights from application behavior. With F5, customers can maximize app performance and reduce security headacheseverywhere their apps are deployed.

Distributed cloud computing decentralizes resources to improve closeness to data sources, addressing difficulties that centralized models ignore. It offers benefits like data localization, decreased latency, greater performance, cost-effectiveness, and a better user experience. According to SlashData, 55% of global developers are already using the distributed cloud approach in some form for their work.

And to strengthen organizations in this digital world, where organizations are adopting a distributed cloud approach, we brought forth our F5 Distributed Cloud Services. These are SaaS-based security, networking, and application management services that enable customers to deploy, secure, and operate their applications in a cloud-native environment wherever neededdata center, multi-cloud, or the network or enterprise edge.

Through F5s Distributed Cloud Platform, we provide flexibility as these services are centrally managed but can be deployed anywhere the app needs to be to maximize business impact and deliver a superior customer experience. We also enable our customers to automate application deployment, scaling, security, secrets/keys, and operations, as the control plane removes the overhead of managing individual Kubernetes clusters. In addition, it also provides complete infrastructure management for heterogeneous cloud and edge environments.

F5 Distributed Cloud Platform provides SaaS-based security, networking, and application management approach, providing businesses with a lot of advantages. The F5 Distributed Cloud Platform allows businesses to gain scalability and flexibility while lowering infrastructure costs and ensuring global reach for continuous service delivery. Businesses can streamline operations and focus on key skills by automating updates and maintenance, implementing strong security measures, and providing a unified administration interface. Integration capabilities and performance optimization improves the overall effectiveness of managing and safeguarding applications and makes F5 Distributed Cloud Services an attractive option for enterprises looking for a modern, cloud-centric approach to their IT infrastructure requirements.

India is a significant market for F5, and we have a base of 5000+ customers. Operating for more than two decades in the country, F5 has its largest R&D center in Hyderabad, with people working towards new developments and innovations. In India, we have a robust partner ecosystem consisting of distributors, resellers, and system integrators. Along with this, we also have a dedicated team that manages our channel partner network and drives growth in the region.

Our focus in India has been on application security and cloud-based services, resulting in the expansion of our operations. F5 products and solutions are widely used in various industries such as banking, financial services, insurance, telecom, etc. To cater to the specific needs of the Indian market, we are committed to investing in the region to expand our channel partner network and drive growth. The new excellence center in Bengaluru, an extension of our current R&D center in Hyderabad, supports our ambition to become a global leader in multi-cloud application services. The center will play a critical role in driving research, development and product innovation for F5 as the company expands its portfolio of multi-cloud application security and delivery solutions.

India is one of the worlds largest and fastest-growing digital consumer marketplaces, according to Nielsens India Internet Report 2023, India already had over 700 million active internet users by Dec 2022. As digital capabilities increase and connectivity becomes more widespread, technology is poised to rapidly alter every area of Indias economy. This is anticipated to provide enormous economic value while also changing the nature of labor for Indians. The public and private sectors are driving digital consumption growth. The government has recruited over 1.2 billion Indians in its biometric digital identity program. Aadhaar has brought over 10 million enterprises onto a digital platform through a goods and services tax. Digital applications are expected to proliferate across most sectors of Indias economy. Core digital sectors such as IT and business process management, digital communication services, and electronics manufacturing could double their GDP level to $355 billion to $435 billion by 2025. According to a report by McKinsey Global Institute on Digital India Sectors such as agriculture, education, energy, financial services, healthcare, logistics, and retail, as well as government services and labor markets could create $10 billion to $150 billion incremental economic value in 2025.

The coming years will definitely witness the Indian era when it comes to digital growth and we at F5 are working towards being a part of this by helping businesses leverage the digital developments in India.

The ever-evolving world of technology has an immense impact on businesses, modifying how they operate, develop, and remain competitive. In recent years significant trends have evolved, influencing multiple facets of the business ecosystem. Businesses are traversing a changing technical terrain that includes the integration of artificial intelligence and edge computing, developments in cybersecurity operations, and the growing relevance of API Security. Telemetry, cloud-native technologies, 5G, and robotic process automation all play an important role in the industrys pursuit of sustainability, connection, and efficiency. Below are some more technology trends that businesses must look out for:

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Navigating the Cloud: Challenges and Solutions for Businesses in a Multi-Cloud Era - CXOToday.com