In an age of rapid technological change, delivering valuable solutions to customers in a timely and simplified manner is demanded.
Cognizant of the complex needs of enterprises today, Oracle is seeking to demonstrate its ability to solve customer problems via a partner-first approach with a wide-ranging solutions launch at its annual Oracle CloudWorld.
Speaking to Channel Asia at a pitstop in Singapore, Oracles customer success officer and executive vice president of its Customer Success Services arm, Gary Miller, indicated the need to package an all-round solution stack to help customers derive utmost value.
He proposes that Oracles customer success strategy should provide a seamless experience across all layers of the Oracle stack, including Oracle Cloud Infrastructure (OCI), software-as-a-service (SaaS) and industry applications.
We put Customer Success Services together to help make it easier for customers after they have made the decision to consume the technology, while working with partners as well, and have one team that can help them get the most value, he explained.
Specific to its advancements in the artificial intelligence field, the companys AI strategy has been tactically embedded in every layer of its tech stack, intended to make it easier for customers to start exploring AI capabilities.
With support from partners, Miller believes Oracle can guide customers in leveraging embedded AI for complex problem-solving, citing established use cases such as damaged goods management and real-time visual data analysis. Ultimately, the goal is to enable new automation of processes and value creation.
Echoing the companys strategic vision, Lalit Malik, Oracles group vice president of alliances & channels for Asia Pacific, identified four emerging customer trends which are giving Oracle and its partners an opportunity to meet shifting business priorities.
The first trend is a desire by enterprises to modernise their data platforms. Malik shared strong convictions that Oracle and its partners are uniquely positioned to help their customers manage, transact, analyse, integrate, share, and garner insight from their data.
At the same time, he posits that Oracle is prepared to satisfy the second trend of enterprises investing in AI and application innovation.
Customers can leverage Oracles full AI stack to build intelligent cloud native or low-code apps. They can extend existing applications or create even custom applications, he added.
The third trend he sees is a growing number of customers seeking a data centre exit. Malik noted that Oracle and it partners are assisting customers with migrating both Oracle and non-Oracle workloads, both in the customer or cloud providers data centres.
Lastly, Malik recognised that some organisations are still held back by legacy estate or infrastructure, hence the vendor is working with its partners to upgrade customers on-premise estate to the cloud specifically, tapping on Oracles multi-cloud strategy for modernisation with OCI and database cloud services.
Zooming into the framework for partners to fulfil these customer consumption patterns, Malik provided three focus areas delivering solution innovation, driving business impact and, recalling Oracles vision once again, customer success.
He asserted that the key requirement or approach for Oracle is to co-innovate with partners to deliver an end-to-end customer solution.
Following that, as they bring innovation to market, creating differentiation for customers against their competitors will be a point of collaboration as well.
The focus here is to make the customer have a competitive edge or advantage as they go to market with their products and services leveraging Oracle solutions, Malik added.
We work with partners in handholding customers through their transformation journey to maximise their return on investment with Oracle technology and to achieve better success.
Ascribing the current cloud market as a dynamic one, Miller found that cloud adoption rates within the APAC region are on an upward trend.
From government bodies and large enterprises to smaller businesses, he determined that organisations across the board are seeing the benefits of the cloud, in part, to support AI journeys, with some customers in the region such as in Indonesia and Sri Lanka jumping to the cloud even faster than other mature economies.
Putting a spotlight on multi-cloud, Malik also acknowledged that customers do not want to be tied to a single vendor and he believes that most enterprise customers will come to embrace a multi-cloud strategy.
At Oracle, we truly embrace multi-cloud to allow our enterprise customers to have more options to run their workloads in the cloud in the way that works best for them, he said.
Our Oracle cloud infrastructure provides several products and services to simplify the deployment of multi-cloud solutions that can be delivered by our partners, for example, Oracle Database@Azure. With Oracle Database@Azure, you can run your application or Kubernetes on Azure and you can run Oracle Database on Oracle infrastructure, and its co-located with very low to no latency at all.
However, while there is eagerness on the customer side and a variety of solutions available, some partners still battle with skill shortages that impede them from meeting customer demand.
In light of this, education for partners is top-of-mind for the vendor as Miller, who spearheads Oracle University its platform for training and certification revealed active plans to share IP with partners and collaborating with them to generate an embedded, go-to-market delivery model.
We have a mantra with our partners and customers which is we want to get it right the first time, he shared.
That means they have to be educated and experienced, and we need to have a working model with the customer, the partner and Oracle. In some cases, were all working together towards a common goal which is making the customer successful.
Outside of the ecosystem, Oracle has also invested in early education to prepare the workforce for an evolving technology landscape. For example, this past month, Oracle inked a deal with the Singapore government to train up to 10,000 students and professionals in the latest digital technologies including artificial intelligence (AI), cloud, cybersecurity and data science by 2027.
Malik also agreed that producing value can only happen if partner skill sets are available to deliver the projects and emphasised that Oracle takes partner readiness very seriously.
Asia Pacific is the hub of readiness. If you look at our certifications, we run sales certifications, pre-sale certifications, and implementation, hands-on certifications for partners. We have grown triple digits in our certifications in the last 12 months, he noted.
According to Oracle, the number of people taking up Oracles cloud and SaaS certification has increased by 66 percent, with more than half of its cloud certifications globally coming from APAC. Malik clarified further that a large proportion rests in India and, to some extent, in ASEAN.
By providing what Miller calls a complete ecosystem of solutions and services, Oracle is poised to enable partners to build profitability.
If we focus on customer success and that means not over-complicating or over-customising we can get the optimal solution for the customer the first time and we get the customer to value faster, said Miller.
He explained that with customer success at the centre of everything in Oracles strategy, partners together with Oracle can lead customers to reap value and business benefit earlier which will open up customers capacity to add investments into future projects, thereby stimulating a faster and continuous buying process.
Meanwhile, Malik also touted Oracles unique differentiation that will increase customer confidence and partner profitability. Apart from its solutions, Oracle ensures its partners are trained to deliver customer projects on time or ahead of time. As partners make money on services, they are likely to invest more with Oracle, creating a profit cycle which Malik believes helps partners attain resilience and profitability.
In addition, part of growing customer loyalty and satisfaction is recognising the economic environment that organisations are operating in, where controlling costs is a key factor in todays business decisions.
By providing superior cloud economics and no hidden costs in deploying workloads on OCI, partners can better deliver cloud projects on time and on target while saving costs for the customers, Malik elaborated.
With a wide range of deployment options and multi-cloud offerings, partners are also better able to provide cost-effective solutions to their customers needs and within the budget constraint.
Looking ahead, Miller remains bullish on the prospect of delivering maximum customer success and Malik is, likewise, positive at meeting regional expectations due to APAC being a growth engine.
I think we enjoy a lot of growth in the region and a lot of stability as well. This allows our partners to continue to engage with our customers to deliver cost-effective and innovative solutions, and, leveraging on these innovations and scalability in the cloud, to drive better business efficiency, whilst driving the cost down to keep the cost low and keep the lights on.
Visit link:
Forging innovation inroads, Oracle translates partner wins to customer success - Channel Asia Singapore
- Open source cloud computing slow to catch on, survey finds [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Oracle CFO: no acquisitions needed to compete in cloud [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- IDC Survey: U.S. Corporations Aim to Tackle IT Challenges with Cloud Computing [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Where does the ICO's new cloud guidance take you? [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- ChinaSoft International Signs Strategic Cooperation Agreement with Alibaba Cloud Computing to Develop PaaS Platform [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- IT Leaders Forum: Shedding light on cloud computing [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Oracle Public Cloud Computing [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Oracle Cloud Computing - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Cloud Computing 101 - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Lenovo Gets Into Cloud Computing - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Cloud Computing Certification Training | Cloud Computing Training By Simplilearn - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Cloud Computing - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Succeeding or Failing with Cloud Computing - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Demystifying the Cloud - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- N: Cloud Computing, Syria PM Defects, US to Clean Agent Orange and MORE! - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Cloud Computing - Tv9 - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- AWS 101 Cloud Computing Seminar-Bangalore - Video [Last Updated On: October 5th, 2012] [Originally Added On: October 5th, 2012]
- Trust - The Key to Cloud Computing Growth in Europe [Last Updated On: October 6th, 2012] [Originally Added On: October 6th, 2012]
- Cloud Computing Saves Health Care Industry Time And Money [Last Updated On: October 6th, 2012] [Originally Added On: October 6th, 2012]
- Synnex CEO Kevin Murai: Tablets, Mobile, Cloud Computing (p3) - Video [Last Updated On: October 6th, 2012] [Originally Added On: October 6th, 2012]
- Enterprise computing IS the cloud [Last Updated On: October 8th, 2012] [Originally Added On: October 8th, 2012]
- 44 Percent Of US Execs To Tackle IT Challenges Through Cloud [Last Updated On: October 8th, 2012] [Originally Added On: October 8th, 2012]
- ZapThink Announces Expansion of Cloud Computing for Architects Course [Last Updated On: October 9th, 2012] [Originally Added On: October 9th, 2012]
- Euro Zone Eyes Cloud Computing to Kick Start Economy [Last Updated On: October 9th, 2012] [Originally Added On: October 9th, 2012]
- Advantages, challenges of cloud computing discussed Oct. 10 at NJIT [Last Updated On: October 10th, 2012] [Originally Added On: October 10th, 2012]
- Dell Expands Cloud Client Computing Solutions for VMware View®, Desktop as a Service and Channel Offerings to Europe [Last Updated On: October 10th, 2012] [Originally Added On: October 10th, 2012]
- Cloud West to Focus on Entertainment Delivery, Network Infrastructure, and Investment, More at Nov. 8-9th Forum [Last Updated On: October 10th, 2012] [Originally Added On: October 10th, 2012]
- IBM, AT&T Offer Secure Passage to the Cloud [Last Updated On: October 11th, 2012] [Originally Added On: October 11th, 2012]
- Cloud computing company hits new fundraising heights [Last Updated On: October 11th, 2012] [Originally Added On: October 11th, 2012]
- Cloud computing firm hits new fundraising heights [Last Updated On: October 11th, 2012] [Originally Added On: October 11th, 2012]
- Cloud computing: here we go again [Last Updated On: October 11th, 2012] [Originally Added On: October 11th, 2012]
- Chinese Want to Put Computer 'Brains' in the Cloud [Last Updated On: October 11th, 2012] [Originally Added On: October 11th, 2012]
- CenturyLink Unveils Cloud Product [Last Updated On: October 12th, 2012] [Originally Added On: October 12th, 2012]
- Cloud Security Evolves in Wellington [Last Updated On: October 14th, 2012] [Originally Added On: October 14th, 2012]
- 2X ApplicationServer XG Joins the Intel AppUp SMB Service Hybrid Cloud [Last Updated On: October 15th, 2012] [Originally Added On: October 15th, 2012]
- Piston Cloud to Exhibit and Present at the 2012 OpenStack Summit in San Diego [Last Updated On: October 15th, 2012] [Originally Added On: October 15th, 2012]
- How to get your first cloud computing job [Last Updated On: October 15th, 2012] [Originally Added On: October 15th, 2012]
- DreamHost Adds Public Cloud Computing Service: DreamCompute [Last Updated On: October 15th, 2012] [Originally Added On: October 15th, 2012]
- Aryaka Receives 2012 Cloud Computing Excellence Award [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- Making a Europe fit for the cloud [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- Cisco Execs Plumb The Limits Of Cloud Computing [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- Cloud firm invests in new network [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- AirWatch Receives 2012 Cloud Computing Excellence Award [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- Dell Extends Cloud Client Computing Portfolio with New Solutions Validated by Citrix [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- Pano Logic and Alliance InfoSystems Join Forces to Deliver Zero Client Computing [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- 5 Cloud Business Benefits [Last Updated On: October 17th, 2012] [Originally Added On: October 17th, 2012]
- Alteva Receives 2012 Cloud Computing Excellence Award [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Open Text profit beats estimates on cloud services [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud computing improves nurse call system [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud computing: Top five tax considerations for your business [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- OKI and ISID to Provide Chemical Information System as Cloud Computing Services [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- As Mobile Grows, So Does Cloud Computing [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- IBM Analytical Decision Management SaaS - IBM Cloud TechTalk October 2012 - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- JAX London 2012: Achieving genuine elastic multitenancy with Waratek Cloud VM for Java - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Microsoft 2020 technology future vision - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Infinity Cloud Point of Sale and Complete Retail Suite.mp4 - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Small Business IT Support, Computer Support, Web Design Atlanta - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud Computing - Simplified - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- How Allied Valve Used the Cloud to Expand in Bakken Oilfield - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud Computing in the Public Sector - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud Computing | Sacramento | Data Protection | IT Consulting | Symmetry Managed Servces - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- The Business Value of Cloud Computing - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- GYMNAZO Owner/Coach Michael Hughes is excited about edufii - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Automation in the age of cloud computing - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud Computing.mp4 - Video [Last Updated On: November 1st, 2012] [Originally Added On: November 1st, 2012]
- Cloud computing in 2013: a conversation with Appcore's CEO [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Cloud adoption growing in India: study [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Eastday-Microsoft picks city for cloud computing [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Towards a blue sky: How SMEs can avoid Cloud Computing confusion [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Consultancy Services - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Axxis Solutions Sponsors FIBA Technical Seminar on Cloud Computing - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- RightScale Webinar: 451 Research Webinar: Cloud Dos and Don'ts - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Apple Technology (Vishwa Bandhu Gupta) - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Mind Tree Ltd. - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- BIM Cloud Computing [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Entreda discusses cloud services for small and medium businesses - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Austin IT Company | Computer Networking [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- Cloud Computing and Services - After Effects Template - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- FieldStorm App Tour - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]
- The Hon Brendan O'Connor's speech: AccountRight Live launch event - Video [Last Updated On: November 3rd, 2012] [Originally Added On: November 3rd, 2012]