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Rekognition uses Amazon's cloud computing network AWS to compare images to a database of images the customer has provided.

Amazon still makes the bulk of its money through the sales of goods and its widely used cloud computing business, Amazon Web Services, but its advertising business is growing.

The Dream Box made its debut in Europe last year, selling units to companies such as LOreal and cloud computing firm OVH, said Galia Jacobs, a spokeswoman for Silence Business Solutions.

But Lowery says the real problem for the company are new types of cloud computing services, such as Amazon's Lambda, which enable developers to run small bits of code in the cloud without virtual machines or containers.

Over the prior five years, the companys stock price had fallen 31%, as slipping personal computer sales, the mobile computing revolution, and the beginning of the cloud computing revolution all ate into sales and profits.

Salesforce is a cloud computing pioneer that helped popularize the software-as-a-service business model.

Meltdown and Spectre created something of a meltdown in the cloud computing world.

Lowery says there's little opportunity for Dell to get back into the market of selling servers to cloud computing providers.

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