Additionally, research teams at Amazons Development Centre in Berlin will benefit from lab expansions to develop and enhance AI and robotics capabilities.
With our teams continually focused on innovation, were helping German customers transform the way they work, live, connect and thrive, says Rocco Bruniger, Amazon Germany Country Manager. Our teams work hand-in-hand with state-of-the-art technologies to deliver for small businesses and customers, while AWS enables organisations of all sizes in Germany to grow their businesses and innovate using the cloud.
As part of this latest investment, AWS is planning to invest 8.8bn (US$9.43bn) by 2026. This will be to continue building, maintaining, and operating its cloud infrastructure for the AWS Europe (Frankfurt) region, which has been based in the Frankfurt Rhein-Main area since 2014. This will help meet growing customer demand for AWS technologies in Germany, including AI.
Digital transformation is set to rapidly continue across Europe, with increasing numbers of companies investing to build greater partnerships with existing companies within the region. The UK, France and Germany are currently the leading nations receiving foreign direct investment (FDI) for digital technology projects, according to a 2024 EY survey.
Cloud and AI will continue to surge across Europe as it contributes to greater operational efficiency and cost-saving measures. According to McKinsey in April 2024, more than 90% of European companies ranked their cloud programmes as a priority moving forward.
Greater AI software in cloud environments can help users enjoy greater interconnectivity and ultimately enhance overall productivity.
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Amazon in Europe: Committing to German Cloud & AI Expansion - Technology Magazine
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