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Magnus Carlsen, thecurrent World Chess Champion, stunned fans earlier this week byannouncing that he will notbe defending his title inthenext match andwill effectively retire from theChampionship cycle (butnotfrom chess).

YouGov, theleading research company andFIDE Online Arena, theofficial gaming platform oftheInternational Chess Federation, conducted asurvey intheUS andtheUK todetermine how many people know thename oftheWorld Champion andwhich country he is from. Thesurvey results were surprising, only 7 percent ofpeople asked intheUK (9 percent intheUS) could correctly pick thename oftheWorld Champion out of10 options. 4 percent ofall respondents incorrectly said that thetitle is still held byGarry Kasparov, who retired from competitive chess in2005, whilst 77 percent indicated that they dont know thecurrent World Champions name.

Results were similar when asked where theChampion is from, with 6 percent oftherespondents correctly indicating that theChampion is from Norway, while 15 percent erroneously believe that thecurrent Champion hails from Russia, and5 percent believe that theChampion is from theUnited States (thelast American World Chess Champion was Bobby Fischer in1972).

Thesurvey also offered remarkable insight into chess demographics; 14 percent ofyoung adults (18 to24 year old) correctly named theWorld Chess Champion versus 4 percent among theolder respondents (55+). According tothese findings, chess is seemingly more popular among younger demographics both intheUS andtheUK.

Theinaugural report, thefirst official Chess Awareness Barometer, will be released annually tomeasure awareness andpopularity oftheelite chess players andtheWorld Chess Champion.

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Only 7% of People Know The Name of The Current World Chess Champion - World Chess