Category Archives: Cloud Storage
Removing the hefty price tag: cloud storage without the climate cost – DatacenterDynamics
Tackling the sustainability issue
As of 2022, over half of all corporate data resides in the cloud, meaning demand for cloud storage has never been higher. Like a falling domino, this has triggered severe energy consumption throughout the data center industry, resulting in substantial greenhouse gas (GHG) emissions.
Disturbingly, the European Commission estimates that by 2030, EU data center energy use will increase from 2.7 percent to 3.2 percent of the Union's total demand. This would put the industrys emissions almost neck and neck with pollution from the EUs international aviation.
Yet, it must be remembered that cloud storage is still far more sustainable than the alternatives.
Its crucial to put the energy used by cloud storage into context and consider the savings it can make elsewhere. Thanks to sharing services and file storage, teams can collaborate and work wherever they are, removing the need for large offices and everyday commuting.
This means businesses can downsize their workspaces as well as reduce the environmental impact caused by employees traveling. In fact, its estimated that working from home four days a week can reduce nitrogen dioxide emissions by around 10 percent.
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Besides this, cloud storage reduces dependence on physical, on-premises servers. For small and medium-sized businesses (SMBs), having on-site servers or their own data centers can be expensive, whilst running and cooling the equipment requires a lot of energy, which means more CO2 emissions.
Cloud servers, on the other hand, offer a more efficient alternative. Unlike on-premises servers that might only be used to a fraction of their capacity, cloud servers in data centers can be used much more effectively. They often operate at much higher capacities, thanks to virtualization technology that allows a single physical server to act as multiple virtual ones.
Each virtual server can be used by different businesses, meaning fewer physical units are needed overall. This means less energy is required to power and cool, leading to a reduction in overall emissions.
In addition, on-premises servers often have higher storage and computing capacity than needed just to handle occasional spikes in demand, which is an inefficient use of resources. Cloud data centers, by contrast, combine large amounts of equipment to manage these spikes more efficiently.
In 2022, the average power usage effectiveness of data centers improved. This indicates that cloud providers are using energy more efficiently and helping companies reduce their carbon footprint with cloud storage.
Importantly, there are ways to further improve the sustainability of services like cloud storage, which could translate to energy savings of 30-50 percent through greening strategies. So, how can businesses make the sustainable transition from normal cloud storage to green cloud storage? Well, we believe there are three fundamental steps.
Firstly, businesses should consider location. This means picking a cloud storage provider thats close to a power facility. This is because distance matters. If electricity travels a long way between generation and use, a percentage is lost. In addition, data centers located in underwater environments or cooler climates can reduce the energy required for cooling.
Next, businesses should ask green providers about what theyre doing to minimize their environmental impact. For example, powering their operations with solar, wind, or biofuels reduces reliance on fossil fuels and so lowers GHG emissions. Some facilities will house large battery banks to store renewable energy and ensure a continuous, eco-friendly power supply.
Last but certainly not least, technology offers a powerful avenue for enhancing the energy efficiency of cloud storage. Some providers have been investing in algorithms, software, and hardware designed to optimize energy use. For instance, introducing AI and machine learning algorithms or frequency scaling can drastically improve how data centers manage power consumption and cooling.
This is illustrated by Googles use of its DeepMind AI that reduced its data center cooling bill by 40 percent a prime example of how intelligent systems can contribute towards greater sustainability.
With the world warming up at an accelerating rate, selecting a cloud storage provider that demonstrates a clear commitment to sustainability can have a significant impact. In fact, major cloud providers like Google, Microsoft, and Amazon have already taken steps to make their cloud services greener, such as by pledging to move to 100 percent renewable sources of energy.
Undeniably, the cloud is reshaping the nature of business as we know it, but this digital growth risks an unpredictable future with serious environmental consequences. But businesses shouldnt have to choose between the Earth and innovation.
Instead, its a balancing act. And the answer lies in green cloud storage. By choosing providers powered by renewable energy, efficient data centers, and innovative technologies, businesses can reap the rewards of the cloud without incurring a harmful energy penalty on the planet.
Theres no time to waste. We must act now. Businesses have an obligation to choose green cloud storage and be part of the solution, not the problem. By making the switch today, we can ensure the cloud remains a convenient sanctuary, not a climate change culprit.
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Removing the hefty price tag: cloud storage without the climate cost - DatacenterDynamics
Sovereign cloud services pick up steam as Rackspace unveils new public sector platform – ITPro
Rackspace Technology has become the latest firm to tap sovereign cloud services as a product offering, in this case specifically aimed at supporting workloads in the UK public sector and other regulated services.
Aligning itself with the National Cyber Security Centre (NCSC) and other UK regulatory bodies, Rackspaces UK Sovereign Services platform will provide dedicated compute and storage Pods for various sectors.
With segregation between each pod, Rackspace said it will provide a cost-effective hosting solution for customers designed to provide high levels of data and workload security.
As this platform has a focus on public sector cloud workloads, this separation is key to ensuring bodies from UK healthcare, government, and law enforcement dont operate on overlapping compute or disk workloads.
Government agencies need to adhere stringently to regulatory compliance measures, so operating with sovereign cloud services helps to ensure they can do this more easily while simultaneously benefiting from a reduction in cyber security risk.
Digital independence and sovereignty within the UK have become key requirements of the public sector and many other regulated industries, said Rick Martire, general manager for sovereign services at Rackspace.
This truly digital Sovereign offering allows for the UK public sector to achieve cost savings and compliance all through a single provider, without compromising on security or performance, he added.
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Cloud sovereignty has been a recurring talking point in both the UK and European Union (EU) over the last year or so, with major companies announcing various plans to introduce dedicated regional cloud services in a bid to adhere to regulations.
While Rackspaces new offering puts the question of cloud service sovereignty more firmly into the UKs market rather than the EUs, it still makes a clear impression as to the increasing global focus on sovereignty in cloud computing.
Microsoft was a notable early voice in the space, revealing plans for its EU data boundary solution that would see a staggered rollout take place in January 2023.
The idea behind this data boundary, set to first be established for the public sector and commercial customers, was to allow users the ability to store and process customer data within the European Union (EU).
Microsoft then upped its commitment to sovereign cloud requirements in January 2024, extending EU processing capabilities to include data found in system-generated logs.
More recently, IBM announced the launch of a data center in Germany which promised to ensure a greater level of data sovereignty for European customers, followed swiftly by Oracles unveiling of its Sovereign Cloud region.
Oracle heralded its new region as paving the way for public and private sector organizations across the EU to gain a greater level of control over both data privacy and sovereignty requirements.
Nvidia also looked to the EU as a focus, partnering with Scaleway to drive the increased availability of sovereign infrastructure in the region.
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Sovereign cloud services pick up steam as Rackspace unveils new public sector platform - ITPro
Podcast: What is distributed cloud storage and what are its benefits? – ComputerWeekly.com
In this podcast, we look at distributed cloud storage with Enrico Signoretti, vice-president of product and partnerships at Cubbit.
We talk about how storage has shifted to hybrid and multicloud modes and how distributed cloud storage separates the control plane from data to provide data retention in multiple locations, on-site and in multiple clouds.
Signoretti also talks about how organisations that need to retain control over data over costs and location, for example can achieve that with distributed cloud, as well as talking about the workloads to which it is best suited.
Enrico Signoretti: So, I can start with why it is important right now and then delve into what it is and what it does.
It is important because we live in a moment where companies are shifting from traditional models, at the beginning, [to] just cloud, and then we discovered hybrid cloud, so keeping some of your IT stuff on-premise and some in the public cloud.
Then we were talking more and more about multicloud; most large enterprises have multiple clouds and multiple applications running in different environments.
So, from this point of view, a distributed cloud is a model thats totally different to what were used to seeing in the market. So, the big hyperscalers do everything in single datacentres. So yes, you see the cloud, but everything running in one or a set of very closed datacentres.
With the model of distributed cloud you separate the control plane from the data plane; something that happened in the past when we were talking about software-defined.
So, the service provider keeps control of this control plane . . . but resources can be used and deployed everywhere. They could be in the same public cloud environment that I mentioned before, or in your datacentre. So, you are building this distributed cloud.
More so, when it comes to storage, when we talk about geo-distributed cloud, it means these resources are really distributed geographically, meaning that you can have some of your data in France maybe and other segments of the data in Italy or Germany, or even more distributed than that.
This is the main concept, and its really important for everybody because it removes a lot of obstacles when it is time to work with the multicloud.
Signoretti: The main benefit of distributed cloud is control. You can have control at several levels. When you start thinking about distributed cloud there is no lock-in because you have the possibility to choose where you put your data.
There is data sovereignty as well as we can call it data independence. Its not only data sovereignty that you achieve but you achieve control on all the layers and all aspects of data management.
And this is very important because even though most of the hyperscalers are very quick to respond to new regulations here in Europe, and also in the US, that are popping up, its still a complex world and for many organisations in Europe giving your data to this kind of organisation is not feasible.
The idea here is that with distributed cloud you have this level of sovereignty that you need but also control on cost, control on policies that are applied on this data management.
Maybe if we think about a comparison between the three models on-premises, public cloud and distributed cloud you can see that distributed cloud is just in the middle between the others. On the one hand, you keep control of the entire stack, and on the other hand, you have the flexibility of the public cloud.
So, matching these two, you can have a very efficient infrastructure that is deployed and managed by your organisation but still keeping all the advantages of public cloud.
Signoretti: You have to think of distributed cloud still as cloud. So, if you have a low latency, high-performance workload for which you usually need the CPU [central processing unit] very close to the storage, thats not for distributed cloud.
In that case, its way better to choose something that is on-premise or in the same cloud.
From my point of view, all other workloads are fine from backup, disaster recovery, collaboration and even big data lakes to store huge amounts of data for AI [artificial intelligence] and ML [machine learning].
In most cases you can have a good throughput. Its just the latency thats not there but the same goes for the public cloud. This is probably the set of use cases that are more suited for distributed cloud.
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Podcast: What is distributed cloud storage and what are its benefits? - ComputerWeekly.com
Google Drive for the web finally goes dark – Android Police
Summary
Dark mode took off with the advent of AMOLED displays a few years ago, with many web developers and app management teams scrambling to implement the new feature. It makes reading much easier on the eyes, and some would argue it also reduces power consumption on AMOLEDs, but in any case, Google wasnt a forerunner in adoption. To this day, a vast majority of Workspace apps dont offer the convenience on the web version, but things are now starting to change, starting with Drive.
Googles Material Design principles for Android have forced system-wide Dark Mode on most Android apps, but the brand has a plethora of apps to manage, and details often slip through the cracks. Thats perhaps why just a handful of services such as YouTube and Search have dark mode support on the web, while a majority of Workspace apps like Docs, Sheets, Slides, etc. are missing out. A few exceptions in the suite are Google Chat and Gmail, but even in the latter, the email contents display against a white background.
Google Drive with dark mode enabled
Now, Google is rolling out dark mode for one of our favorite cloud storage services, Drive, to reduce the strain on your eyes while you browse through your cloud storage on the web and take a minute to organize all the auto-saved Workspace documents. 9to5Google reports the change is rolling out now, and you should see a pop-up on the site alerting you of the change.
However, if the pop-up doesnt show, or if you dismiss it accidentally, the toggle is located under Settings General Appearance. Drive uses a deep gray shade for the search bar background and sidebar, with a slightly lighter shade for the search bar itself.
It's important to note this toggle doesnt change much besides the file management view. As soon as you hop into a Workspace utility like Sheets or Slides to edit a document, youll be blinded by light mode on the web, again.
Although the change is rolling out already, only a few users are seeing it. We hope it reaches a wider audience soon, and this change sets the precedent for the web UI of other Workspace apps, so we can ditch hacky browser extensions and Android emulators just for dark mode.
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Google Drive for the web finally goes dark - Android Police
Fulton property tax payments back online after hack – The Atlanta Journal Constitution
So we are less vulnerable going forward, Ferdinand said.
The tax commissioners office never closed during the computer crisis, though for a time it was limited to in-person or phone functions, he said. The office processed more than $50 million in property tax payments during February, Ferdinand said.
Nonetheless, this was very inconvenient for all our citizens, he said.
Now the offices public-facing functions are restored, allowing online property tax payments; and the tax assessors office can again handle tax searches, Ferdinand said.
He spoke from county commission chambers with Commission Chair Robb Pitts, giving the latest in a series of updates on service restoration, though Pitts again said they could not discuss the ongoing investigation into the hack.
Pitts reiterated that the cyberattack did not impact our voting systems in any way whatsoever.
The county has received several questions about the ability to conduct background checks, he said. The sheriffs office and Fulton County Police Department were unimpeded in doing those checks, but background checks by third parties of county court records were unavailable, Pitts said.
Now access for third-party background checks has been transferred to a new website, accessible through the court clerks page, he said.
Those records can now be accessed through re:SearchGA at https://researchga.tylerhost.net/.
The county has restored its phone service with a very few exceptions, and more good news on system restoration should be coming soon, Pitts said.
The ransomware attack, claimed by the LockBit hacking gang, took down many county internal and external systems. Hackers set a countdown on the dark web and threatened to release stolen county documents including residents personal information if an unspecified ransom wasnt paid.
But a massive international law enforcement takedown Feb. 19, not directly related to the Fulton County hack, seized computer servers and cryptocurrency accounts used by LockBit. The ransomware deadline passed, was reset, and passed again with no release of data. The takedown apparently cut the hackers off from the data they stole.
Pitts said neither the county nor anyone on its behalf paid any ransom. At the March 6 commission meeting, County Manager Dick Anderson said there had been no further threat to release personal data.
Pitts has said if any residents sensitive personal data is exposed, the county will provide identity-theft protection for them.
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Fulton property tax payments back online after hack - The Atlanta Journal Constitution
Functionland FxBlox Cloud Storage Towers Over Competition – Design Milk
When is the last time you gave data storage any considerable thought? Cloud storage and the increasingly capacious storage on mobile devices has mostly downplayed those worries for everyday users. But for professionals operating in the realm of web3 projects, secure and ample data storage is still an important and often costly concern. Functionland FxBloxs colorfully hued skyline of desktop data towers belies a system engineered with a serious purpose: to offer users a secure decentralized data storage solution without a subscription.
Unlike your run of the mill external hard drive with their propensity for high failure rates a nightmare for mission critical projects or costly cloud-based storage, the FxBlox is the hardware end of a secure, encrypted decentralized storage network system. Aimed toward privacy-oriented storage and secure resource-sharing among different users, the FxBlox aims to be a super-secure place to host websites or store photos, music, videos, or files of the non-fungible sort.
The storage systems modular, color-coded design was handled by industrial designer Yves Bhars fuseproject. Sheathed in anodized metal with a satin bead blast finish, each monochromatic metal tower stores terabytes of data. Interchangeable covers add the option to personalize each unit, operable individually or upgradable into a small cityscape of expandable storage.
We want to bring a Box into every home. We want people to be proud to show it off to their guests, proud to put it on display, said Keyvan Sadeghi, CEO of Functionland. Yves was a natural choice: he has a proven track record of producing brilliant designs for the projects he chooses to collaborate on.
Be sure to check out more of fuseprojects other future-forward designs, including the worlds first solid-state portable power station and a tiny electric truck with a 350-miles range.
To learn more about Functionlands new FxBlox and encrypted decentralized storage network system solutions, check out fx.land.
Gregory Han is a Senior Editor at Design Milk. A Los Angeles native with a profound love and curiosity for design, hiking, tide pools, and road trips, a selection of his adventures and musings can be found at gregoryhan.com.
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Functionland FxBlox Cloud Storage Towers Over Competition - Design Milk
Google Rivals With Apple One With New Bundled Features For UK Subscribers – TradingView
In a strategic move to enhance its subscription services, Google One has introduced a new bundle for U.K. subscribers, adding value to its cloud storage plans with the inclusion of Nest Aware and Fitbit Premium. This development comes amid a competitive landscape where tech giants are vying for a larger share of the subscription service market.
What Happened: Google One subscribers in the U.K. now have access to Nest Aware and Fitbit Premium as part of their cloud storage plans, albeit with a catch, TechRadar reported on Thursday.
These additional features are currently exclusive to the U.K. market. Users began receiving notifications about the update via email.
Moreover, there is no mention of this update on the U.K. Google One pricing page, though it appears to be available with plans of 2TB or more.
The rollout seems to be gradual or limited, as some TechRadar staff with Google One subscriptions have not received any notification. Nest Aware and Fitbit Premium services provide additional security and health insights, respectively, and are individually priced at 8 ($10.21) and 7.99 ($10.20) per month in the U.K.
At the time of writing the article, Google has yet to respond to the queries sent by Benzinga.
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This bundling strategy positions Google One as a more formidable rival to Apple One, especially with the recent introduction of a Google One AI Premium plan featuring the Gemini Advanced AI model.
Why It Matters: The bundling of Nest Aware and Fitbit Premium into Google Ones UK subscriptions is a significant step for Alphabet Inc. in the competitive cloud services market. This move comes at a time when Google Cloud has been vocal about its concerns regarding Microsofts potential monopoly in cloud computing, which could stifle innovation in areas like generative AI.
Furthermore, the bundling strategy may also be seen as a response to recent legal challenges faced by competitors like Apple Inc. which has been accused of monopolizing digital storage through iCloud. A proposed class-action lawsuit alleges that Apple imposes restrictions that effectively bind customers to its iCloud service, highlighting the contentious nature of the digital storage market.
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Google Rivals With Apple One With New Bundled Features For UK Subscribers - TradingView
Google’s new answer to Apple One lets you subscribe to Drive, Fitbit and Nest with one condition – TechRadar
Subscribers to Google One cloud storage plans now have some extra perks to make use of, after Nest Aware (for Nest camera video recording) and Fitbit Premium (for doing more with your Fitbit) were bundled into the packages.
There's only one condition: you have to be in the UK, at least for now. As reported on Reddit (via 9to5Google), Google One subscribers have started getting emails from Google, notifying them of the changes to their accounts.
Google has gone about this in a rather odd way. Throwing in Nest Aware and Fitbit Premium clearly adds a lot more value to Google One, and we know that it's definitely happened, as per a Google statement to 9to5Google.
At the same time, making it UK-only seems a strange choice: Google hasn't mentioned the US or anywhere else at all. There's no official announcement about the news anywhere, and at the moment it's not mentioned on the Google One pricing page in the UK though it seems this is available on 2TB and higher storage plans.
Even in the UK, it seems to be a gradual or limited roll out. Several members of the TechRadar team with Google One subscriptions are yet to receive an email with news of the extra Nest and Fitbit goodies included with their plan.
Nest Aware starts at 8 a month in the UK, adding 30 days of event history for Nest cameras, plus smart alerts. There's also a Nest Aware Plus package (12 a month) that adds 24/7 video history and 60 days of video event history. The plans cost $8/$15 per month in the US and AU$12/AU$24 per month in Australia.
As for Fitbit Premium, it gives you a deeper dive into some of your health and fitness stats you get more advanced sleep analysis, for example, plus a daily readiness score. An extensive library of workout videos and audio tracks are included too. On its own, Fitbit Premium costs $9.99 / 7.99 / AU$15.49 a month.
All of this adds plenty of value to Google One plans, on top of the cloud storage and other benefits (like a VPN) you already get, making it a stronger competitor to Apple One. Google also recently introduced a Google One AI Premium plan, which throws in access to the Gemini Advanced AI model.
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Google's new answer to Apple One lets you subscribe to Drive, Fitbit and Nest with one condition - TechRadar
Unexpected costs hit many as they move to cloud storage – ComputerWeekly.com
Most organisations spend more on cloud storage than they budget for, with large numbers migrating more data to the cloud than planned. Those numbers are even higher for companies that have adopted cloud storage in the past two years, with unexpected costs coming from storage capacity growth, egress fees and application programming interface (API) call charges.
Meanwhile, the number of organisations that expect to increase their use of public cloud storage is set to grow compared with 2023.
Those are the findings of the Wasabi 2024 global cloud storage index report, which questioned 1,200 IT decision-makers with involvement in public cloud storage purchasing in organisations with more than 100 employees.
More than half (53%) of respondents had exceeded their cloud storage budget. The main reasons organisations exceeded budgets included using more storage than planned (42%) and migrating more apps and data to the cloud than planned (45%).
Nearly three-quarters (72%) of those who were new to the cloud in 2022 and 2023 exceeded budget spend. Also, these respondents cited high storage use and growth, unanticipated egress fees and API call fees as the three main reasons for exceeding budgets.
Cloud storage is well-suited to some use cases. It offers flexibility that allows organisations to scale up and down easily in terms of capacity.
It can therefore be very well suited to applications that may experience spikes in demand that need to burst to the cloud. It can also be useful for data accessed less frequently and that is unlikely to be downloaded back to on-premise locations.
Moving data off-cloud and accessing it are key costs that go beyond mere storage, and it is these, such as egress costs, that can catch out organisations new to cloud storage.
According to the survey, 93% of organisations plan to increase public cloud storage capacity in 2024. This is 9% higher than last years survey, which indicated that 84% expected an increase in cloud storage capacity.
Meanwhile, 90% of respondents expect their cloud storage budgets to increase in 2024, up from 84% in 2023, with new data security, backup and recovery requirements among the reasons for increased spend.
Across the full set of respondents, 47% of cloud storage billing is allocated to data and usage fees (including API calls, operations, egress and retrieval), which is the same as last years survey results.
The number of respondents whose organisations are cloud-first increased in 2024 to 42%.
A big factor in cloud storage growth is artificial intelligence (AI) and machine learning (ML) workload adoption.
Nearly all (99%) respondents plan to adopt or are already implementing AI/ML solutions and services.
Half of them (49%) expect AI/ML workload adoption to create challenges because data will need to be stored across a wide range of locations, such as edge, core and cloud.
Current or planned AI workload adoption is dominated by generative AI (49% of respondents), followed by AI/ML solutions for security and compliance (45%) and product design (39%).
Nearly all (97%) respondents believe their organisation has storage-related concerns associated with AI/ML.
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Unexpected costs hit many as they move to cloud storage - ComputerWeekly.com
Over half of cloud storage budgets are spent on usage fees in Europe, higher than the global average – ITPro
Cloud storage costs are inflicting a serious financial toll on European businesses, according to new research from Wasabi Technologies, but many enterprises are biting the bullet and ramping up investments regardless.
Analysis from the firm revealed that over half of EMEA firms exceeded their budgeted spend on cloud storage across 2023, but in the year ahead are looking to expand storage portfolios.
Fees associated with cloud storage options are a particular pain point for many firms, the study found, with a significant portion of respondents spending half - or more - of their budgets on usage fees and data access rather than direct storage capacity.
EMEA businesses typically spent more on cloud storage fees than those based in other regions, according to the study, with the global average spend on cloud storage budgets absorbed by fees reaching 47%.
Andrew Smith, senior manager of strategy and market intelligence at Wasabi Technologies, said expanding public cloud budgets is a growing trend across the globe, and that the EMEA region displays a particular appetite for cloud-first decision making.
Organizations worldwide are increasing their use and budgets for public cloud storage solutions, and Europe is no exception," Smith said.
Like the rest of the world, European cloud storage users continue to struggle with storage fees, but despite this, the region continues to show a healthy preference towards cloud-first decision making when it comes to IT services adoption.
The report specifically highlighted rapid growth in artificial intelligence (AI) adoption as a key factor in both surging cloud costs and efforts to expand budgets.
96% of EMEA respondents said they believe they will have to contend with new cloud storage concerns associated with AI and machine learning.
Of these concerns, the top ranking worries include demanding requirements to store data across a wider range of locations (46%), implementing robust mechanisms for data backup, protection, and recovery (43%), and new or expanding storage migration/movement requirements (42%).
Wasabis report indicated that Europe is marginally ahead of global markets in terms of their commitment to a cloud-first strategy for IT services adoption.
This means organizations in the region are less inclined to adopt private cloud or on-premises IT infrastructure.
The survey revealed that 44% of firms in Europe were pursuing a cloud-first approach compared to the global average of 42%. This difference was attributed to particularly strong commitments to cloud-first IT strategies in Germany (51%) and France (47%).
In addition, the study also recorded the importance of interoperability between cloud services for EMEA companies when choosing cloud storage providers.
Organizations in the region reported they prioritize integrations with existing third-party applications such as Salesforce and Veeam (43%), security and compliance features (40%), and sustainability (39%) when assessing which cloud provider to go with.
Wasabi asked respondents for the driving factors behind multi-cloud adoption in the region, 48% of whom revealed they are using multiple providers in a bid to avoid vendor lock-in.
Jon Howes, VP and GM of EMEA at Wasabi Technologies, noted the global trend toward off-prem cloud storage solutions is being driven by the AI explosion, but emphasized a growing dissatisfaction with exorbitant fees and cloud lock-in among EMEA companies.
Wasabis annual research once again shows that progress towards off-premises cloud storage solutions is a direction nearly all enterprises are taking and one thats only made more necessary by the adoption of AI/ML applications, Howes explained.
However, the ever-growing frustration with unnecessary fees and vendor lock-in, as highlighted by the investigation by the UKs market watchdog, provides a navigational challenge for cloud-first organizations in EMEA.
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Over half of cloud storage budgets are spent on usage fees in Europe, higher than the global average - ITPro