Category Archives: Cloud Hosting
China’s tech giants dip their toes into web3, but prospects are limited so far – Yahoo Finance
During the Staking Summit in Istanbul, a conference attended by hundreds of individuals involved in the staking practice of the crypto ecosystem, two exhibition booths stood out. They belonged to Tencent and Huawei. Amidst a backdrop dominated by twenty-somethings clad in trendy company hoodies and giving out well-designed merchandise, the two Chinese tech giants appeared somewhat incongruous with their more formal corporate banners.
They were next to engineers, marketers and business developers deeply entrenched in staking, where individuals pledge their crypto assets, such as Ethereum, to protocols in exchange for returns. The borrowed assets are subsequently used to validate transactions in blockchains implementing the "proof-of-stake" method.
In the past year, several Chinese tech giants, including Alibaba, Tencent and Huawei, have been popping up across crypto events in different corners of the world. In the hope of carving out a market share in the nascent web3 space, they show up for these events either as official sponsors or assume a more discreet presence simply as attendees.
Chinese tech giants' participation in crypto sits somewhere at the crossroads of web2 and web3 thanks to their home country's widespread ban on cryptocurrency trading and initial coin offerings. In the most common case, these tech firms are touting their computing resources to web3 startups in a way not so different from how they have been selling cloud services to companies in more established tech verticals.
Cloud expenses by companies building or leveraging decentralized networks are understood to be still quite insignificant. It's not uncommon for a "mid-sized" enterprise in web2 to spend over $1 million on cloud computing, but a company considered to be mid-sized in web3 might only be spending in the low hundreds of thousands of dollars, several attendees at the event said.
Yet the limited ticket size hasn't impeded Chinese cloud providers from venturing into crypto. As underdogs in the global cloud market, Chinese firms are far more proactive and accommodating with customers because they lack brand recognition, especially in the West. As such, they have to compete by offering cheaper -- or better services.
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Beyond providing cloud infrastructure, Chinese firms have also been involved in areas that are more removed from their core products and put them in competition with crypto-native firms. That includes building blockchains for enterprise use -- most tech firms in China have steered clear of the public blockchain sphere in which tokens play a critical role due to the country's crackdown on crypto.
Some players also offer node-as-a-service business. Blockchains, which are decentralized databases that store and encrypt transaction data, are run on distributed nodes. These nodes, however, can be expensive and complex to maintain, so companies like Huawei offer a node hosting service for developers, an appealing solution to enterprises that want to build decentralized applications but lack the technical sophistication to do so themselves.
Tencent and Alibaba, being the first movers amongst Chinese tech giants to the web3 space, have also acquainted themselves with respected projects to ramp up their reputation in the industry.
Tencent, for example, has formed partnerships with public blockchains like Sui and Avalanche as well as the Ethereum-scaling solution Scroll.
Alibaba, on the other hand, has teamed up with Aptos, a blockchain developed by former Meta employees, to amplify its name in the web3 world. In a joint announcement today, Alibaba Cloud and Aptos Foundation said they will be co-hosting hackathons that utilize the Move programming language in the Asia Pacific region.
For now, web3 is barely making a dent in Chinese tech giants' top line, but these firms recognize the potential of the burgeoning industry and understand that they cannot afford to overlook the opportunity, even in the face of significant market volatility and the collapse of major players like FTX.
This article originally appeared on TechCrunch at https://techcrunch.com/2023/11/20/china-tech-giants-crypto-web3/
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China's tech giants dip their toes into web3, but prospects are limited so far - Yahoo Finance
6 most underhyped technologies in IT plus one thats not dead yet – CIO
Generative AI and, more specifically, ChatGPT captivated the corporate world in 2023, with board directors, CEOs, and other executives fawning (and sometimes fearing) the technology.
Their enthusiasm is justified, with multiple studies finding that AI is delivering strong value and returns on investment. IBM, for one, found that the average ROI on enterprise-wide AI initiatives at 5.9% with best-in-class companies reaping an enviable 13% ROI.
No wonder that theyre all talking about it.
But with all due respect, AI is hardly the only critical tech in town. Yes, recent advancements in AI have been groundbreaking, and those advancements have revolutionary potential, but artificial intelligence like all hyped-up tech is built on the shoulders of numerous other technologies that dont seem to get any glory at all.
Isnt it time some of those overlooked and underappreciated technologies get their due?
We think so.
With that in mind, we asked a group of IT leaders and tech analysts to list what they think are some underhyped technologies, why they get overlooked, and why they shouldnt. Here are the technologies they find to be among the most underappreciated in IT today.
CIOs and their teams can hardly do their jobs nor build and manage the extensive tech stack required to support AI and any other newfangled technology coming to market today if they dont have a handle on their IT environment.
IT management software helps them accomplish that task and accomplish it to a practically perfect degree of stability and reliability.
Anything that falls into the category of IT management tools is often cast aside, but these are the workhorses of IT, says John Buccola, CTO of E78 Partners, which provides consulting and managed services in finance technology and other professional areas.
Tools that Buccola puts into this class of unsung heroes include Active Directory and access and identity management solutions. (They really simplify environments that are heterogeneous, notes Buccola, who is also an officer with the Southern California chapter of the Society for Information Management.)
You dont think about them. They all just work, and thats what people want from IT, he adds.
Other tools worth calling out are IT service management (ITSM) and IT Infrastructure Library (ITIL) solutions which Buccola says are particularly critical for helping to keep IT expenses in check.
Just think how the cost of cloud computing services could explode if no one had an eye on it. As Buccola says: Something has to sit on top of that to make sure the costs associated with those assets arent spinning out of control.
Indeed, it would be nearly impossible to find a CIO who doesnt have to be diligent about managing IT costs something they would be hard-pressed to do without the management tools to help them.
This stuff doesnt get a lot of press, but theyre such essentials for IT teams, Buccola adds.
Go back 15 years when cloud was the tech generating all the buzz, and analysts were trying to separate reality from the hype.
Today the model doesnt seem like such a marvel, but when you think about it, cloud still deserves a lot of praise.
It has been one of the most enabling technology shifts weve ever had, and because of the move to cloud, it enables us to do everything else were doing now. But it has gone completely to the background, because AI has sucked up all the air, says Mark Taylor, CEO of the Society for Information Management (SIM).
Even though many still recognize clouds formidable transformational power, research suggests why clouds significance gets downplayed. Some clues are found in the 2023 Cloud Business Survey from professional services firm PwC. The survey showed that 78% of responding executives had adopted cloud in most or all parts of the business, yet more than half said they had not realized expected outcomes such as cost reductions, improved resiliency, and new revenue channels.
PwC suggests, however, that fault doesnt lie with cloud computing but with how organizations use it: Moving to the cloud or running parts of your business in the cloud is not the same as being cloud-powered. What does that really mean and what does it take?
About 10% of those surveyed apparently know the answer: They have reinvented their businesses through cloud, they report fewer barriers to realizing value and theyre doing so at a rate twice that of other companies. And even in the current business environment, they expect to see continued revenue growth of 15% or greater.
Cloud-based enterprise resource planning (ERP) is another behind-the-scenes technology that often gets overlooked in favor of newer, glossier tech, says Jeff Stovall, CIO of Abt Associates, who adds that cloud-based ERPs are rarely credited for how critical they are for digital transformation.
Weve done ERPs for so many years, weve been doing these ERP projects for decades, but with cloud ERPs, theres a shift in how business can innovate, says Stovall, who is also former City of Charlotte CIO and a SIM board member.
By moving from on-prem to the cloud, organizations can reimagine their business processes and transform how core facets of their work gets done, Stovall says. Its a catalyst for transformation, but its an overlooked catalyst, because weve become so comfortable with the concept of ERP that we dont think about its transformational capabilities, he adds.
In fact, Stovall sees some organizations stick with on-premises ERP even as they seek to transform other pieces of their IT environment and business processes not realizing how much more they could accomplish if they would modernize this fundamental enterprise core and the processes it supports.
Yugal Joshi, a partner at research and advisory firm Everest Group, lists cloud assessment tools as another tech thats underhyped and underused.
Cloud assessment and cloud migration tools, or cloud-enablement platforms, all help IT teams analyze and understand applications and cloud infrastructure so they have the information required for a solid cloud-deployment roadmap.
Sure, other technologies, such as IT audit software, can help here, as can manual assessments, but Joshi says cloud assessment tools have proven to boost the chances of successful cloud initiatives.
CIOs sometimes think they dont need this tool because moving to cloud has become so pervasive. They think migration is easy, but its complex and the choices of cloud vendors and offerings have increased, [adding to that complexity], Joshi explains.
Similarly, Kumud Kokal, CIO of Farmers Business Network, lists as undervalued the fundamental technologies within the IT environment that were once marvels but no one ever pauses to value anymore. Specific technologies he names include payroll systems (that seamlessly deliver to workers the money theyre owed) and the WiFi networks (that deliver everywhere connectivity).
Theres a downside to that underappreciation, he says: CIOs often face challenges when asking for enough money to maintain those out-of-sight, out-of-mind technologies.
Nobody thinks about the plumbing behind the scenes anymore, but its all critical, he adds.
Although AI gets all the attention, the key components that make it work often do not, including data. Yet as organizations eagerly embrace AI in all its forms, many have neglected parts of their data management needs, says Laura Hemenway, president, founder, and principle of Paradigm Solutions, which supports large enterprise-wide transformations.
Even those who are on top of data management often downplay the powerful work their data management tools do. As such, Hemenway thinks data management software deserves more recognition for the important job it does, even as the work involved is often considered a tedious task that doesnt have the pizzazz of making the most of ChatGPT.
Still, sound data management is a linchpin for AI and other analytics work, which underpins a whole host of processes deemed critical in modern business from automated processes to personalized customer support. So its essential to get it right.
There was plenty of buzz around the coming metaverse several years ago, excitement over which peaked in 2021 when Facebook announced it was changing its name to Meta a nod to what the social media giant sees for the future of computing, many concluded.
But with no big breakthroughs, interest fizzled and the metaverse found itself on some overhyped tech lists. But dont be so quick to write it off, warns Taylor, who thinks this category of tech has been unfairly downgraded, which lands it on his list of underhyped technologies.
Taylor, who prefers the terms spatial computing and virtual presence to metaverse, notes that all the technologies in this category enable immersive virtual world experiences regardless of their differences. Inflated expectations from vendors that have not been able to fully deliver the seamless virtual experiences they have promised are a key reason why the hype quickly cooled off, Taylor says.
But when they figure it out, like AI, it will change everything. It will just take the limits off so many things. And because its underhyped, people may be unprepared for when it has its breakthrough moment, he says.
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6 most underhyped technologies in IT plus one thats not dead yet - CIO
Atos set to continue delivering hybrid cloud and core infrastructure … – Marketscreener.com
Press release
Atos set to continue delivering hybrid cloud and core infrastructure services for public healthcare in Western Australia with 5-year contract renewal
Perth, Australia - Paris, France - November 21, 2023 Atos today announces the continuation of its longstanding partnership with WA Healths Health Support Services (HSS) the ICT service provider for the Western Australian public health system through a 5-year, A$242 M contract aimed at the delivery of managed services, hybrid cloud and core infrastructure services.
Atos will deliver cutting-edge technology solutions tailored specifically to support the ongoing digitalization of health records and systems, helping ensure the Western Australia community continues to receive a health care standard that is among the highest in the world.
Daniele Principato, Chief Executive Officer of Atos Asia Pacific, We are very proud to continue our partnership with HSS in Western Australia. This contract renewal is a testament to our ability to deliver best-in-class technology services to our clients in the APAC region and underlines our strong commitment to the Australian market.
James Berry, Managing Director of Atos Australia & New Zealand, From the very beginning of our partnership we have forged a strong relationship, collaborating closely to bring about HealthNext and continually enhance HSS IT and communications infrastructure. Today, we are excited to continue to bring the best of people and technology together to make HSS successful in delivering WA Healths digital strategy.
Jonathan Smith, Chief Information Officer of HSS, We are very pleased to announce that we have renewed our partnership with Atos. Together, we have already successfully delivered the largest application re-platforming program undertaken by WA Health, which was completed on time and met our requirements in terms of security and compliancy. We are looking forward to continuing our work with Atos to help implement our WA Health digital strategy.
Atos and HSS have been collaborating closely since 2019 to transition and digitalize WA Health ICT systems. The initial agreement included private cloud, managed public cloud, hybrid cloud orchestration, co-location and managed services for 2,000+ servers, hosting over 1,000 applications, and a fully managed public cloud services utilizing three hyperscalers.
Working together, Atos and HSS are delivering complex, large-scale IT programs and IT strategy.
This continued collaboration enables WA Health to harness Atos's industry leading solutions, which help support WA Health in delivering the highest level of healthcare to the Western Australian community.
Learn more about Atos Tech Foundations solutions: https://atos.net/advancing-what-matters/en/
***
About AtosAtos is a global leader in digital transformation with 105,000 employees and annual revenue of c. 11 billion. European number one in cybersecurity, cloud and high-performance computing, the Group provides tailored end-to-end solutions for all industries in 69 countries. A pioneer in decarbonization services and products, Atos is committed to a secure and decarbonized digital for its clients. Atos is a SE (Societas Europaea) and listed on Euronext Paris.
The purpose of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.
Press contactsLucie Leonardi | lucie.leonardi@atos.net | +61 (0) 458 670 271Isabelle Grang | isabelle.grange@atos.net | +33 (0) 6 64 56 74 88
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Atos set to continue delivering hybrid cloud and core infrastructure ... - Marketscreener.com
Income Tax Implications on Cloud Computing Services – taxscan.in
INTRODUCTION
Cloud computing is the ability to acquire and use computing services- servers, storage, databases, networking, software, analytics, intelligence, and more over the internet. By providing computing resources on demand, cloud computing lets you avoid the need to install your own physical servers, run your own software, and manage your own databases. You can access data, applications, and computing resources from anywhere in the world, rather than needing to be connected to a computer in an office. As a result,the cloudoffers faster innovation, flexible resources, and economies of scale. You typically only pay for the cloud services you use, helping you lower operating costs, run infrastructure more efficiently, and scale as your business needs change.
Cloud computing is the provision of standardised, configurable, on-demand, online computer services, which can include computing, storage, software, and data management, using shared physical and virtual resources (including networks, servers, and applications). Since the services are provided online using the providers hardware, users can typically access the service using various types of devices wherever they are located, provided they have a suitable Internet connection.
There are three major models of delivering clouding computing services to businesses and they are as follows:
Taxability under the Income Tax Act
Income would be chargeable to tax in India if the same falls within the scope of section 4 read with section 5 of the Income Tax Act. Section 4 is the charging provision under the Act. The charge is in respect of the total income for any year. The scope of total income chargeable to tax in India is outlined by Section 5 of the Income Tax Act. This scope of total income depends upon whether the assessee concerned is a resident or non-resident in India. Place of accrual assumes importance especially for non-resident taxation, since a non-resident is liable to pay tax only on income, which accrues or arises in India.
Payment for Cloud Services whether Royalty:
Section 9(1)(vi) of the Income Tax Act deals with taxation of Royalty. Section 9(1)(vi)(b) of the Income Tax Act provides that any royalty payable by a person resident in India would deem to accrue or arise in India, except where the royalty is payable in respect of any right, property or information used or utilised for the purpose of business or profession carried on by such person outside India or for the purposes of making or earning any income from any source outside India. If the payment made for Cloud Computing Services is regarded as in the nature of Royalty then it would be covered under section 9(1)(vi) of the Income Tax Act and hence would be taxable in India.
Fees for Technical Services
Section 9(1)(vii) of the Income Tax Act deals with taxability of Fee for Technical Services (FTS for brevity). This provision is in line with section 9(1)(vi) dealing with taxation of Royalty and provides that payment made by Indian resident to non-resident would be taxable in India if the services are in nature of technical, managerial or consultancy services and services are utilised for the purpose of business in India. The definition of FTS in the USA tax treaty is narrower wherein make available test is prescribed.
The question that needs to be answered is whether the Cloud Service Provider are rendering any technical services or making available standard facility to their customers. If the payment is towards standard facility, then the same would not be classified as FTS under section 9(1)(vii). The judicial precedents in this context are discussed below.
The Delhi Tribunal in the case ofBharti Airtel Ltd v ITO [2016] 67 taxmann.com 223 (Delhi Trib.)has held that inter-connect usage charges to foreign telecom operators in connection with its International Long Distance telecom service business, was neither FTS nor royalty as there was no manual or human intervention during the process of transportation of calls between two networks.
Read more: Case Digest: Fee for Technical Service (FTS) and Double Taxation Avoidance Agreement (DTAAs)
CONCLUSION
In todays technology world, businesses require access to high end technology equipment like servers in order to host various services online. Due to this, requirement for these kinds of servers have increased tremendously, especially for e-commerce businesses. Owning/maintaining such servers and upkeep requires skilled manpower, which is a costly affair. So many e-commerce start-up companies are availing cloud computing services from Amazon, Google, etc.
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Income Tax Implications on Cloud Computing Services - taxscan.in
KKCompany Technologies joins Microsoft startup initiative and … – PR Newswire
TAIPEI, Nov. 21, 2023 /PRNewswire/ -- KKCompany is announcing its participation in the Microsoft startup initiative, "Highway to 100 Unicorns," a startup accelerator program aimed to support startup innovation and strengthen the startup ecosystem in the Asia region.
KKCompanyaims to seize more opportunities with its AI-powered cloud streaming solutions through the program - providing new services through its subsidiary KKBOX, a music streaming platform, and Blend Vision, an AI solution to empower digital information flow. In addition, A brand-new product, "BlendVision AiSK", an AI powered chatbot for enterprise multimedia data, scheduled for release in 2023 Q4.
Founded in Taiwan and active in Japan, Hong Kong, Singapore, and Malaysia, KKCompany specializes in multimedia technology, cloud, and AI to provide comprehensive digital transformation products and services for enterprise customers. "KKCompany is honored to join the Unicorn Initiative as a strategic partner and broaden our development plans with Microsoft," said Steve Wang, Chairman and CEO of KKCompany. "With Microsoft's support, we are strongly positioned to expand our application of AI and accelerate business growth in Southeast Asia."
Ahmed Mazhari, President of Microsoft Asia, emphasizes the importance of harnessing the cloud platform for driving innovation, citing the collaboration with KKCompany in Southeast Asia.
"We're thrilled to welcome KKCompany to our distinguished roster of innovative startups in the 'Highway to 100 Unicorns' program. This collaboration heralds a new era of AI and offers an exciting opportunity to fuel innovation within the music and streaming industry. By combining the capabilities of Microsoft Azure platform with KKCompany's specialized expertise in streaming and multimedia, we are poised to strengthentheAIpartnerecosysteminAsiaandempower more customers to accelerate with AI."
BlendVision is available on Microsoft Azure MarketplaceBlendVision brings the latestcloud,andAItechnology,includinggenerative AI andvideo intelligence,to OTT platforms, e-learning, and developers around the world. Its marquee product "BlendVision One" provides three key features: real-time live streaming, smart video encoding, and on-demand video hosting. It helps enterprises create branded audio-visual content centerswith best-in-class content protection mechanisms. Azure Media Services(AMS) customers will be able to complete migration with a single click to enjoy a comprehensive smart streaming experience free from technical issues.
"The BlendVision platform has been tested and optimized by tens of millions of users every month for over nine years and has supported the commercial success of the top 10 OTT platforms in the Japanese market," said Kevin C.H. Lee, General Manager of Multimedia Business at KKCompany Technologies. "The BlendVision One video streaming solution for SMBs allows customers to build their own in-house video streaming platforms and manage their own data knowledge through conversational AI. It helps reduce the cost of content delivery by 40-60% through AI-powered video analytics while generating new content from existing video material, improving efficiency and giving content new value."
New product "BlendVision AiSK" for Video Streaming technologyleverages Azure OpenAI Service to provide customized AI databases for enterprisesWith the rise of remote work and online meetings, enterprises are turning to video for information sharing. Analyzing video data is complex, making effective interaction vital for enhanced efficiency.
BlendVision will launch a new product in Q4 called "BlendVision AiSK" with query capabilities to help enterprises integrate Azure OpenAI Service with their internal documents, audio/video data, and various productivity apps. This new capability will enable users to search for information through conversational Q&A and combs through meeting videos for data, solving the problem of scattered and ineffective use of data while simplifying internal knowledge sharing.
KKBOX's AI-powered modularized music streaming technology empowers enterprise customers Over the past two decades, KKBOX has connected creators and fans by delivering top quality streaming experiences to music lovers. Their next goal is to take it one step further, modularizing music streaming technology and provide SaaS services for enterprise customers. These services include playback systems, AI recommendations, search engines, and front and back-end managementsystems. The AI-powered modularized solution can be applied to diverse scenarios, such as creating a new music streaming platform or setting up a public broadcasting system.
"The development of the sound economy is not limited to music and entertainment," said Michael Yeh, General Manager of Music Streaming Business at KKCompany Technologies. "We have engaged with many multinational enterprises in various industries. We help telecom companies build next-generation music streaming platforms and improve the categorization of music libraries through AI. This creates a more detailed interactive listening experience. With Microsoft's technology, we can create more innovative services that combine AI and music streaming and generate new momentum in the industry."
Media and entertainment organizations can achieve remarkable goals with the help of a wide range of solutions provided by the ecosystem that excel in creative, collaborative, content, and customized services.
About KKCompany Technologies
KKCompany Technologies Group stands as a leading force in software services. We pioneered the world's first legitimate music streaming platform, KKBOX, focusing on "multimedia technology, digital cloud, and AI applications", all designed to deliver substantial value to our users.
We offer our self-developed products and services to both individual users and enterprise customers across Asia, under the brands KKBOX, BlendVision, and Going Cloud. The Company has also earned third-party international certifications includingOpenChain ISO/IEC 5230 and ISO 27001.
For more information, please visit our website at http://www.kkcompany.com or explore our blog at blog.kkcompany.com.
SOURCE KKCompany Technologies
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KKCompany Technologies joins Microsoft startup initiative and ... - PR Newswire
Kinsing malware exploits critical Apache ActiveMQ flaw to mine crypto – SC Media
An active exploitation of a critical Apache ActiveMQ vulnerability (CVSS 9.8) was observed looking to download and infect Linux systems with theKinsingmalware and cryptocurrency miner.
In a Nov. 20 blog post, Trend Micro researchers said when exploited, the CVE-2023-46604flaw in the open source ActiveMQ protocol leads to remote code execution (RCE), which Kinsing uses to download and install malware.
The researchers said Kinsing malware is a critical threat that primarily targets Linux-based systems, and can infiltrate servers and spread rapidly across a network. It gains entry by exploiting vulnerabilities in web applications or misconfigured container environments.
This was not the first time Kingsing has been in the news. Earlier this month, SC Media reported that the threat actors behind Kinsing exploited high-profile vulnerabilities such asCVE-2023-4911, known as Looney Tunables. The Trend Micro researchers said once Kinsing infects a system, it deploys a cryptocurrency-mining script that exploits the host's resources to mine Bitcoin, resulting in significant damage to the infrastructure and a negative impact on system performance.
Ken Dunham, director of cyber threat at Qualys, pointed out that Kinsing has successfully preyed upon poorly authenticated and configured cloud Docker containers dating back to 2020, then performing lateral movement attempts leveraging brute force attacks. Dunham said widespread abuse ofCVE-2023-46604is currently underway because of the availability of exploit code in the wild and ongoing attacks by Kinsing and others.
Kinsing is adept at attacks that land and expand, making this a dangerous enabler for any misconfigured cloud environment, ripe for exploitation, said Dunham. Organizations should prioritize patching and remediation, especially for all external-facing exposure and those with higher-value assets. Additionally, precautions such as extensive monitoring and logging reviews with work-arounds where they apply are recommended, to counter known TTPs for brute-force and known attacks, until the risk of exploitation gets fully remediated.
John Gallagher, vice president of Viakoo Labs, said the danger with this CVE is that Apache ActiveMQ is widely used and it can communicate across multiple protocols. Its also widely used in non-IT environments to interface to IoT/OT/ICS devices.
Gallagher said many organizations struggle to keep IoT devices patched, so Kinsing chose well in using this exploit for longer-term processing such as cryptomining.
Many IoT devices have powerful processing capabilities and lack patching policies, making mining an ideal activity for them, said Gallagher.To put it another way, Kinsing likely chose to use this CVE for cryptomining because they expect it to be a long-lived vulnerability; it wouldnt any make sense if it was a vulnerability Kinsing was expecting to get patched quickly.
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Kinsing malware exploits critical Apache ActiveMQ flaw to mine crypto - SC Media
Cloud service firms lock customers in while nickel-and-diming them – The Guardian
US small business
Its a companys dream business model the services are too difficult to switch, and small price hikes are often overlooked
Netflix recently announced another price increase. It was just a couple of bucks. No big deal, right? Wrong.
This price increase comes after another announced increase back in 2022 and this time actually ranges from 16% to 20% depending on the service. Why is Netflix doing this? Because it can. Netflix is no dummy. It knows that almost all of its customers will stick with the service even though its costing a little more. And theyre right. I love Netflix, so Im going to pay.
Netflix isnt the only online service provider thats increased prices in the past year or so. Big cloud is upping its prices everywhere. During this period Microsoft raised the prices of its Microsoft 365 office applications in various countries by about 9%. Its closest competitor in this space, Google, increased its Workspace monthly prices by as much as 20%. Salesforce.com, the leading provider of customer relationship management products, bumped up the monthly fees on many of its products by 9%.
Businesses getting internet service from Comcast are now seeing higher monthly charges and consumers getting their music from Spotify are now paying 10% more each month for its premium service. The largest providers of cloud storage and applications Microsoft, IBM, Amazon Web Services and Google Cloud all have increased their hosting and storage fees anywhere from 11% to as much as 50% compared with a year ago.
This is a business model unlike anything weve seen in the past and its awesome for the software providers. But what about users? What about my small business?
Lets say youre a company that has invested significantly in one of these cloud platforms to run your business. Youve got all your data there. Youve built integrations, customizations and specialized applications. Youve spent great amounts of money on consultants, experts and trainers to help your employees get the most from these platforms. Like Netflix and Spotify, youre used to these products and value their familiarity. So when theres a price increase you may grumble, but youre not going to change. You know it would be too costly and too disruptive. So you just accept it.
A business model where a company can increase prices almost at will? Thats the cloud. Some say that security of our data is the biggest challenge when hosting in the cloud. But thats not it. For most users, control is the real issue.
Because of the cloud, users get the most recent applications and software fixes in real time. They can easily access their information from anywhere and from just about any device. They can store their data with managed service providers who have more wherewithal and resources to secure and protect it. All of this is an improvement over having a server and a bunch of clunky Windows computers connected to it in your office thats supported by some IT geek down the road.
But having all of these benefits comes with a great variable: what will be your future annual cost? Thats not up to you. Its up to the technology industry. Its not just the monthly fees that consumers and small businesses are paying today, but the monthly fees that we will be forced to pay tomorrow. We dont have control over this.
Like Netflix, the big cloud providers and even smaller cloud-based software platforms can pretty much increase their prices at will. You may say that these companies need to be careful of a public backlash, and to some extent thats true because whenever a well-known brand like Netflix or Microsoft raises prices theres always some short-term media blowback.
But the media doesnt pay much attention to the frequent monthly fee increases levied upon small businesses by unfamiliar, but just as important, vertical applications that control their orders, inventory, billings and payroll. For example Zoho, a lesser-known but popular customer relationship management provider, increased monthly fees by 15% last year. Xero, a cloud-based accounting application, bumped up its monthly fees by about 6%. Zendesk, a leading provider of cloud-based customer support applications, also increased its monthly fees.
How can we protect ourselves from these inevitable cost increases? We cant. Unless youre a huge company, youre not going to be able to persuade your software vendor to lock into a multiyear agreement. And no software company is going to commit to holding prices the same. And unless the price has increased dramatically (which it never does, because these people know that small increments usually fly under the radar), youre not going to endure the pain and suffering of moving to another cloud-based provider, especially when that provider is ultimately going to do the same thing to you.
For small businesses and consumers, thats whats wrong with the cloud. But for the tech industry and companies like Netflix, its a beautiful thing.
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Cloud service firms lock customers in while nickel-and-diming them - The Guardian
SAIC OutFront: ‘Trust, but Verify’ Cloud SLAs, Experts Say – MeriTalk
As Federal government agencies are fast-tracking their secure multi-cloud journeys, experts this week urged agencies to take a trust, but verify approach to cloud security, which may require a cultural change across organizations.
At the OutFront: Continuous Agility forum hosted by SAIC and MeriTalk in Arlington, Va., on Nov. 2, one government official said that verifying the contracts between Federal agencies and their cloud providers otherwise known as service-level agreements (SLAs) is crucial to a secure cloud strategy.
Jamie Holcombe, chief information officer (CIO) for the U.S. Patent and Trademark Office (USPTO), explained that agencies must ensure their SLAs can be met, and the best way is to take a trust, but verify approach.
I started the journey with a multi, hybrid cloud strategy, Holcombe said, reflecting on his five years at the USPTO. And as we walked through that, it was hard as heck to get everyone culturally thinking about how to move forward, because theyre worried about security.
I always had the attitude [of] buyer beware. Its all about the SLAs. So, youre as secure as your SLAs are, because the cloud providers are providing services that are best effort, he added. Yes, it will have the security that they say it will, but you have to test. And thats a big thing trust, but verify.
The CIO said that while these may seem like simple concepts, procurement and operations are often at odds.
You have to get those two units together to ensure your SLAs can be met and dont accept the base contract, he said. Buyer beware, whatever your services are, make sure they fit your requirements.
Sharon Woods, director for the Defense Information Systems Agency (DISA) J-9 Hosting and Compute Center, noted that part of embracing a trust-but-verify approach involves a mindset shift.
However, she noted that while many SLAs are becoming more routine, one area where SLAs are becoming more challenging for her agency is with edge devices.
For instance, Woods said there are a lot of basic questions that can be tough to answer such as what does shipping out devices look like, what happens when something goes wrong, or what is the cloud provider expecting for patching because the devices are disconnected.
Thats something were still unpacking, Woods said. JWCC [the Joint Warfighting Cloud Capability] has been around for less than a year. So, were still working through that. But I think that thats one of the emergent areas where were encountering some challenges with SLAs.
Nevertheless, embracing these challenges and building trust with a provider is critical to a more secure cloud, according to Alan Halachmi, director of solutions architecture for Worldwide Public Sector at Amazon Web Services (AWS).
A lot of conversations that we have still today start with, Why should I trust the cloud provider? Halachmi said. So, this time that is inevitably spent just to secure the environment itself from us, giving you the confidence that you have the ability to secure your workloads in a way where you have control of who has access to what the content is and so forth, is I think material.
That peace of mind and sense of security allows Federal agencies to more quickly meet their mission outcomes, added SAIC Chief Technology Officer Bob Ritchie.
One of the things that Ive observed is the inheritable cloud security model the ability to go fast as a result of that cloud inheritance, Ritchie said. And so, you mentioned the timely trivia question on how much is FedRAMP and how much is approved by CC SRG [Cloud Computing Security Requirements Guide] at the different impact levels. That very much helps us go fast and really get the mission outcomes.
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SAIC OutFront: 'Trust, but Verify' Cloud SLAs, Experts Say - MeriTalk
A cautionary tale: The tragic case of two Danish hosting firms who lost all their clients data – IT World Canada
Cybersecurity incidents of all kinds happen frequently, but one of the most extreme occurred in mid-August, when two Danish cloud hosting firms CloudNordic and AzeroCloud paid the ultimate price following a ransomware attack: both organizations ceased to exist.
What happened to the two, says Bobby Cornwell, vice president of strategic partner enablement and integrations at cybersecurity vendor SonicWall, could have been avoided had proper measures and strategies been in place.
Instead, according to an article that appeared in Data Center Dynamics, after the attack they released the following statement: Unfortunately, during the night of Friday 18-8-2023 at 04:00, CloudNordic/AzeroCloud was exposed to a ransomware attack, where criminal hackers shut down all systems. Websites, e-mail systems, customer systems, our customers websites, etc. Everything. A break-in that has paralyzed CloudNordic/AzeroCloud completely, and which also hits our customers hard.
The article went on to say that Danish press reported that hundreds of companies had been impacted. Martin Haslund Johansson, director of the two firms, told Denmarks Radio4he was furiously sad, adding that I dont expect that there will be any customers left with us when this is over.
A translated version of another article that appeared on the web site of Radio4, a news and talk station, revealed the following: Right now, the cyberattack is making life really difficult for the many medium-sized and smaller companies, because the attack has meant that they have lost everything they have stored in their so-called cloud.
Of note is that the perpetrators set the ransom at six bitcoins, which in August was valued at US$157,000, but a decision was made not to pay.
In a blog posted soon after the incident, Ofir Ashman, senior director of security research and intelligence at cybersecurity vendor ThreatStop Inc., wrote, this devastating cyber attack resulted in the complete loss of most customers data and a total shutdown of the entire system infrastructure. The attack not only impacted the hosting providers themselves, but also left a trail of destruction among their numerous customers.
The hosting providers principled stance against paying the ransom, besides the ultimate inability to restore customer data and the severe impact that created, underscores the challenge of handling ransomware attacks without conceding to cybercriminals. The repercussion of the attack cascaded into CloudNordic and AzeroClouds vast customer base. Hundreds of Danish firms were left grappling with the aftermath as they lost all cloud-stored data, including emails, documents and websites.
Cornwell, who is based out of Atlanta Ga., contends that this company had to be in some kind of turmoil, otherwise why would you let your entire customer base go like that?
He also speculated that the fact that both companies would be subject to strict European laws may have also been a factor in not paying any ransom. If someone breaches your system, you are at fault. I have to assume that if these guys did pay the ransom and found out the corporate data was indeed breached in some way, shape or form, the amount of fines were going to be 10-to-20-fold more that what the cost of the ransom would have been.
The attack conceivably would not have happened, he said, with adequate security measures in place.
You have to have a layered approach. Most every government in the world has a layered network. And the reason why they have a layered network is because theyre targeted and so they want to build checks and balances.
The same approach is used by large organizations, he added: I cant just walk into Bank of Americas downtown Atlanta big corporate office, because I have to go through so many different layers of security, just to get into the elevator. Why is that? Because they want to make sure that one person doesnt make a mistake and let some bad actor in.
Why is your network any different? Your network is the front door of your data, and if thats all your customers information in the backend, why would you only have a single doorway? Thats where I think a lot of companies tend to make that mistake. They tend to put all their eggs in one basket, and they dont layer it.
Ashman wrote that the attack serves as a cautionary tale for businesses, highlighting the disastrous consequences that may occur as a result of inadequate cybersecurity measures. This devastating attack has had a profound impact on both the companies and their extensive customer base, resulting in the loss of crucial data and significant disruptions to operations.
Cloud hosting providers must keep their security commitment to customers and ensure the protection of their data and systems.As ransomware continues to rise and expand, the importance of vigilance, resilience, and proactive security strategies becomes ever more evident.
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A cautionary tale: The tragic case of two Danish hosting firms who lost all their clients data - IT World Canada
Singapore Airlines partners with Tata Communications to enhance customer experience for their discerning customers – Yahoo Finance
Signs a multi-year agreement for intelligent and intuitive digital solutions
SINGAPORE and MUMBAI, India, Nov. 7, 2023 /CNW/ -- Tata Communications, a global digital ecosystem enablerand Singapore Airlines Limited (SIA), the national carrier of Singapore, announced a multi-year agreement to transform the airlines communications and collaboration tools to enhance employee productivity and boost user experience.
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SIA and Tata Communications have a successful, long-standing association that has been strengthened over several years. This new transformative initiative delivered on Tata Communications GlobalRapide platform enables SIA users to be connected and collaborative anytime and anywhere globally.
"We take great pride in our long-standing relationship with Singapore Airlines. As a global CommTech player, we are privileged to be chosen as their partner in progress as they emerge stronger than ever and strive to create new benchmarks in customer experiences," said Amitabh Sarkar, Vice President & Head of Asia Pacific and Japan Enterprise, Tata Communications.
Tata Communications has been working with SIA for the last five years and in addition to the above solutions, Tata Communications IZOTM SDWAN also enables SIA with intelligent customer call routing to their global customer service centres, ensuring a seamless customer experience.
Additionally, SIA pilot and cabin crew collaboration platforms are also powered by Tata Communications MOVE enabling global and always connected experience to the crew. MOVE global intelligent cellular connectivity facilitates a swift and secure exchange of critical flight and passenger data on pilots and crew tablets, leading to expedited flight turn-round and enhanced on-time performance while achieving significant cost savings compared to traditional data roaming solution.
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About Tata Communications
A part of the Tata Group, Tata Communications (NSE: TATACOMM; BSE: 500483) is a global digital ecosystem enabler powering today's fast-growing digital economy in more than 190 countries and territories. Leading with trust, it enables digital transformation of enterprises globally with collaboration and connected solutions, core and next gen connectivity, cloud hosting and security solutions and media services. 300 of the Fortune 500 companies are its customers and the company connects businesses to 80% of the world's cloud giants. For more information, please visit http://www.tatacommunications.com
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Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications' expected financial position, business strategy, the future development of Tata Communications' operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications' network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company's communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications' industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications' control, include, but are not limited to, those risk factors discussed in Tata Communications Limited's Annual Reports.
The Annual Reports of Tata Communications Limited are available at http://www.tatacommunications.com.Tata Communications is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements.
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Singapore Airlines partners with Tata Communications to enhance customer experience for their discerning customers - Yahoo Finance