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Businesses are turning to AI to a greater degree to improve and perfect their operations. According to the Forbes Advisor survey, businesses are using AI across a wide range of areas. The most popular applications include customer service, with 56% of respondents using AI for this purpose, and cybersecurity and fraud management, adopted by 51% of businesses.

Other notable uses of AI are customer relationship management (46%), digital personal assistants (47%), inventory management (40%) and content production (35%). Businesses also leverage AI for product recommendations (33%), accounting (30%), supply chain operations (30%), recruitment and talent sourcing (26%) and audience segmentation (24%).

AI is playing a significant role in enhancing customer experiences across touchpoints. According to the Forbes Advisor survey, 73% of businesses use or plan to use AI-powered chatbots for instant messaging. Moreover, 61% of companies use AI to optimize emails, while 55% deploy AI for personalized services, such as product recommendations.

Businesses also leverage AI for long-form written content, such as website copy (42%) and personalized advertising (46%). AI has made inroads into phone-call handling, as 36% of respondents use or plan to use AI in this domain, and 49% utilize AI for text message optimization. With AI increasingly integrated into diverse customer interaction channels, the overall customer experience is becoming more efficient and personalized.

AI is allowing companies to become more nimble and productive. According to the Forbes Advisor survey, AI is used or planned for use in various aspects of business management. A significant number of businesses (53%) apply AI to improve production processes, while 51% adopt AI for process automation and 52% utilize it for search engine optimization tasks such as keyword research.

Companies are also leveraging AI for data aggregation (40%), idea generation (38%) and minimizing safety risks (38%). In addition, AI is being used to streamline internal communications, plans, presentations and reports (46%). Businesses employ AI for writing code (31%) and website copy (29%) as well.

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How Businesses Are Using Artificial Intelligence In 2023 - Forbes