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The competition for AI dominance is heating up as the world's biggest tech giants go all in on an area that will "impact every product across every company." That's the opinion of Google (NASDAQ:GOOG) (NASDAQ:GOOGL) CEO Sundar Pichai, who hastily released the company's chatbot called Bard in March after Microsoft (NASDAQ:MSFT) poured billions of dollars into ChatGPT maker OpenAI. The developing industry also isn't limited to chatbots, with calls to pause many AI tools until new safety standards for the technology are in place, such as regulation for the economy, laws to punish abuse, and international treaties to make artificial intelligence safe for the world.

Is society prepared for what's coming? "On one hand, I feel no, because the pace at which we can think and adapt as societal institutions, compared to the pace at which the technology is evolving, there seems to be a mismatch," Pichai told CBS's 60 Minutes. "On the other hand, compared to any other technology, I've seen more people worried about it earlier its life cycle... and worried about the implications." Knowledge workers could face the biggest disruption from future AI technologies, he added, and could unsettle professions like writers, accountants, architects and even software engineers.

Update (6:30 AM ET): Alphabet shares (GOOG) (GOOGL) are down nearly 3% in premarket trade on a report that smartphone giant Samsung (OTCPK:SSNLF) might replace Google as the default search service on its devices. An estimated $3B in annual revenue is at stake with the contract, per the New York Times.

There is no doubt that companies are on the brink of something big in terms of artificial intelligence, but it's also important to separate hype from the reality when talking about any emerging technology (remember Web 3.0?). There has been a lot of talk about the sentience of chatbots and the genesis of a new humanity, as well as an end to privacy and personal liberty or the quick demise of entire industries. There are also countless AI startups that are looking to play up the news cycle for valuable sources of funding, and even capitalize on investment from the public sector in terms of defense and national security.

SA commentary: Ironside Research explores why Google (GOOG) (GOOGL) was smart to let Microsoft launch its AI first, while Deep Tech Insights says its AI is even three time larger than ChatGPT. Meanwhile, Investing Groups Leader Samuel Smith calls out three AI stocks that are poised to win over the next decade and Luckbox Magazine explains how to add AI to your portfolio. Deep learning and debate are also taking place around hot industry players like C3.ai (NYSE:AI), with Julian Lin calling it an AI meme stock and Stone Fox Capital flagging the recent pullback as a buying opportunity.

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Google CEO Sundar Pichai weighs in on the future of artificial ... - Seeking Alpha