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Artificial Intelligence, more commonly known as AI, is slowly creeping into our daily lives, and we do not even suspect it one bit. It is not making huge decisions for you. Still, it might be influencing the more minor decisions and the past week, jumping from one social platform to another. How many ads did you come across? One can say that there are too many to count. Who precisely is controlling all these ads that are specifically targeted to you?

Artificial Intelligence (AI) now accounts for the significant spending in ad revenue this year. The figures locked in at a shocking $370 billion, and they are only expected to increase in the upcoming years, according to a report released by GroupM. The particular report also dives into the influence of Artificial Intelligence AI-enabled media influence over ad spending in the coming years. It is predicted that ad spending, specifically that of media, will reach almost $1.3 trillion. It is either this or more than 90% of all media spending. It is not expected to happen over a decade or so but in just a few short years. The forecast might come true by 2032, according to the report.

The report also dives into other sectors other than AI enabled media Ad spending. It considers the mediums that will be used to project Ads to its targeted customers. From the graphs they put out for the general public, one can easily observe that digital TV is at the lowest of all the mediums. During the next ten years, companies will be less likely to be advertising on the said medium.

For now, some factors are not being considered by the forecast report, such as chatbots that are handled by Artificial Intelligence and their impact in the coming years. One thing is for sure; Artificial Intelligence is taking over the Ad industry.

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Link:
Artificial Intelligence Takes Over The Media Ad Industry - Digital Information World