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Alexander Berend, CEO at Anthropics, says: "We believe that Zyler will transform the way men shop for clothes online. By combining advanced artificial intelligence technology with a user-friendly interface, we aim to provide an unparalleled virtual try-on experience.

This innovative solution not only sets retailers apart in a competitive market but is also a valuable tool for driving customer engagement, satisfaction and loyalty.

Expanding Zyler Virtual Try-On for menswear from an in-store installation, as, for example, currently used by Larusmiani an Italian bespoke menswear retailer to an online offering is a natural move, he adds.

In October of last year, Zyler reported on its work on the fashion rental site of UK retailer John Lewis, which is powered by HURR.

A Try it On feature on said site taps the companys technology.

Customers can see how an outfit looks on them online before they rent it. They upload a headshot and sizing information to try the outfit on virtually, from the comfort of their own home.

Key findings: over 30% of sales come from Zyler users; 16% of web visitors engage with Zyler; Average of 52 outfits viewed per user.

These findings exceeded our expectations and demonstrate a huge customer response to our try-on technology, commented Berend.

There is a significant sales contribution from Zyler users, strong engagement among website visitors, and a high number of outfits viewed per Zyler user.

Danielle Gagola, Innovation Lead at John Lewis, said: "Whatever special event they might be attending, at John Lewis we're always looking for ways to help our customers look and feel their best.

It has been so exciting to offer styling support in a digital environment using the Zyler technology, and the impressive results we've seen from the first few months shows it's resonating with our customers too.

As we move into winter, we're looking forward to even more customers using the Virtual Try-On service to find that perfect Christmas party outfit."

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Anthropics launches artificial intelligence powered Zyler Virtual Try-On for Menswear solution Retail Technology ... - Retail Technology Innovation...