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As cryptocurrency markets evolve, meme coins are poised to lead the next altcoin season. With Bitcoin in a consolidation phase, analysts are shifting focus to these speculative yet popular assets.

Originally created as jokes or parodies, meme coins have evolved beyond their novelty origins to become significant profit generators.

In the first half of 2024, meme coins ranked among the top earners in the crypto market. This trend signifies a shift in investor sentiment and market dynamics, suggesting a sustainable movement rather than a temporary surge.

If an altcoin season happens, memes will outperform the alts. If an altcoin season doesnt happen, memes will outperform the alts, meme coin analyst Murad Mahmudov, predicted.

Read more: 7 Hot Meme Coins and Altcoins that are Trending in 2024

Mahmudov targets meme coins within the Ethereum (ETH) or Solana (SOL) ecosystems, specifically those with market caps between $5 million and $200 million. He looks for coins that have reached or are approaching critical mass, indicating a strong, cult-like community.

Mahmudov believes in a straightforward investment strategy buy and hold for over a year, avoiding derivatives and volatile micro-cap meme coins.

Among his high-conviction picks is American Coin (USA), believed to benefit from national events like July 4, the Olympics, or the US Elections. These events could catalyze significant price movements.

My thesis is simple, identify the number 1 coin in each meme coin sub-category and simply Buy & Hold. This is the number 1 country coin, whose citizens are the wealthiest and most represented on crypto Twitter, Mahmudov explained.

Other meme coins in his portfolio include Popcat (POPCAT), Retardio (RETARDIO), and GigaChad (GIGA), which highlight the diversity within the meme coin sector.

The cultural resonance of meme coins is a major draw. They reflect contemporary internet culture, mixing humor, critique, and community spirit. This cultural connection engages a broad demographic, particularly young, tech-savvy investors active on Crypto Twitter.

Miles Deutscher, another crypto influencer, supports this view. He notes Pepe (PEPE) and Foxy (FOXY) as top picks and praises their balance of return potential and risk, and observes that meme coins often outperform more fundamentally driven altcoins during major market downturns.

Meme coins, in general, I dont think you can really fade in terms of having some positioning there in your portfolio. They are still the strongest coins in the market. They continue to exhibit relative strength, Deutscher said.

Read more: 11 Top Solana Meme Coins to Watch in July 2024

Investors are increasingly sophisticated about meme coins, seeking quick profits and looking for assets with longevity and cultural impact. This strategy reflects wider investment trends where narrative and community engagement can significantly influence an assets value.

However, market participants should understand that the current dominance of meme coins is driven more by culture than by the fundamentals of individual coins. A diversified portfolio and thorough research are essential for anyone considering meme coins as part of their investment strategy. Its important to note that retail investors behavior can sometimes skew market sentiment regarding legitimate projecs.

Retail investors are drawn to meme coins because they offer the same opportunities as venture capitalists during seed, pre-seed, and private sale rounds. Platforms like Solana provide technological and affordable infrastructure for launching meme coins on decentralized exchanges. While meme coins have a higher failure rate compared to traditional investments, new coins keep entering the market due to the low development costs and sustained demand from contrarian financial investors. Its challenging to view them as long-term investments in the traditional sense, but the niche and industry are here for the long run. Long-term investments in meme coins do exist, like Dogecoin, but investors should recognize the speculative nature of these assets, Jonas Dovydaitis, Co-Founder & CEO at PAiT, told BeInCrypto.

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Next Altcoin Season: Why Meme Coins Will Outperform? - BeInCrypto