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The 2024 pulse surveyfrom the Deloitte AI Institute

The defining time for generative AI is now. How we train, apply, govern and work with generative AI will determine its impact. The State of Generative AI in the Enterprise: Now Decides Next is a survey series tracking trends in use cases, sentiment, adoption, and challenges throughout 2024. Explore findings now, and stay tuned for whats next.

Gain insight and follow trends from the leading edge of generative AI adoption.

Explore Now decides next: Insights from the leading edge of generative AI adoption.

79% of respondents expect generative AI to transform their organizations within three years. But in practice, they are most focused on gaining practical benefits today.

Given their focus on efficiency, how will business leaders achieve more innovative and transformative outcomes? For example, will companies invest efficiencies gained now to encourage innovation, evolve work roles, or uncover new ideas?

Among all the areas respondents need to address to adopt generative AI, they are most confident in their overall strategy and technology infrastructure.

But there is still work to be done. Respondents feel less confident in their level of preparedness around governance and talent. Concentrating on safeguards and workforce development is critical to fully unlocking generative AIs potential.

Only 47% of respondents agree that they are sufficiently educating their employees on the capabilities, benefits, and value of generative AI. However, most anticipate quickly evolving their talent strategies within the next two years.

Generative AI has massive implications for talentaltering how we work, learn, and collaborate. Organizations with the greatest expertise are putting high or very high levels of effort into three vital areas: workforce fluency, hiring, and reskilling.

Respondents currently show a mix of uncertainty and optimism in regard to generative AIs impact on society and the global economy, raising the question ... What is the role of individual organizations in addressing worldwide impact?

We see companies looking to global collaboration and regulation to help address their uncertainties. How will that translate to the responsible pursuit of generative AI benefitswithout creating or magnifying disparities?

Generative AI creates value by generating novel output of many kinds. Explore the modalities survey respondents are using now.

Text

Examples include summarizing documents, writing customer-facing materials, and explaining complex topics in natural language.

No surprise, text generation is widely used. See how.

Code

Examples include generating code from natural language descriptions and autonomously maintaining code across different platforms.

Code generation is being adopted rapidly. See where.

Audio

Examples include generative AI-powered call centers and troubleshooting support for technicians in the field.

Audio is making noise behind the scenes. See how.

Image

Examples include simulating how a product might look in a customers home and reconstructing an accident scene to assess insurance claims and liability.

Image tools are generating creativity and productivity.

Video

Examples include autonomously generating marketing videos to showcase a new product and simulating dangerous scenarios for safety training.

Video is taking off where volume is critical.

3D Models

Examples include creating virtual renderings in an omniverse environment and AI-assisted prototyping and design in a purely virtual space.

3D is clearly a next dimension in use. See early applications.

Relevant, incisive, timelyexplore our latest thinking

Now decides next: The state of generative AI in the enterprise is a quarterly report series by the Deloitte AI Institute exploring how actions taken now will guide Gen AI adoption and impact.

To help leaders in business, technology and the public sector track the rapid pace of generative AI change and adoption within the enterprise, Deloitte is conducting a series of quarterly pulse surveys. The first wave of our survey was fielded to more than 2,800 Director to C-suite level respondents across six industries and 16 countries between October 12 and December 5, 2023.

The Deloitte AI Institute helps organizations connect all the different dimensions of the robust, highly dynamic and rapidly evolving AI ecosystem. The AI Institute collaborates with an ecosystem composed of academic research groups, start-ups, entrepreneurs, innovators, mature AI product leaders, and AI visionaries, to explore key areas of artificial intelligence including risks, policies, ethics, future of work and talent, and applied AI use cases. Combined with Deloittes deep knowledge and experience the Institute delivers insights and information to help organizations better inform their AI decisions.

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State of Generative AI in the Enterprise 2024 - Deloitte