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Instagrams new AI Studio will let creators make AI chatbot versions of themselves, and Meta is starting to roll it out as an early test in the US, CEO Mark Zuckerberg announced on his broadcast channel on Thursday.

As part of the test, you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram, according to Zuckerberg. These will primarily show up in messaging for now, and will be clearly labeled as AI.

Zuckerberg shared a few videos of conversations with creator-made AI chatbots as examples. From a creators Instagram, you can tap a Message button to kick off a conversation. A notice at the top says that the messages are generated by AI and some may be inaccurate or inappropriate. (Lets hope Metas systems can prevent these creator-made AIs from saying something terrible.) Meta also includes AI in front of the creators name and, at least for now, a beta tag after the persons name.

Weve been working closely with creators to build these so theyre helpful in answering the questions they get from their followers and can chat with people in a way thats useful and fun, Zuckerberg says. Its early days and the first beta version of these AIs so well keep working on improving them, and make them available to more people soon.

In a new interview, Zuckerberg talked more about the companys AI strategy. He says, We think people want to interact with lots of different people and businesses and there need to be a lot of different AIs that get created to reflect peoples different interests. Meta wants to let creators and eventually small businesses create an AI for themselves to interact with their communities and customers. We think thats going to create a much more compelling experience and just be more dynamic and useful than just having a single thing that people use. He also says Meta will let people make AI characters that arent necessarily representations of themselves.

Broadly, this is a vision the company has had for a while Zuckerberg made similar remarks in an interview with my colleague Alex Heath last year when the company announced its Meta AI assistant and celebrity-themed chatbots. Now that the company is actually testing AI Studio, well see if people really do want to chat with AI versions of their favorite creators.

Originally posted here:

Instagram is starting to let some creators make AI versions of themselves - The Verge