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Borders + Gratehouse Adds Three New Clients in Cloud Sector

SAN FRANCISCO, CA–(Marketwire -03/12/12)- Borders + Gratehouse, a new kind of technology and consumer strategic communications firm, today welcomed three new cloud solutions to its portfolio of clients. AppDirect, SoftLayer and Xero join a growing client roster that spans cloud infrastructure, SMB and enterprise services as well as green and consumer technologies.

Cloud computing is the most transformative technology shift since the PC and the Internet. The flexible, Internet-based infrastructure, infinite scalability and service-based integration not only liberate classic business functions, but are enabling entirely new applications for businesses and consumers. Borders + Gratehouse supports the entire ecosystem of Cloud services and infrastructure technologies with innovative communication strategies and a strong network of media and influencer relationships. New clients announced today include:

“We conducted an extensive search and Borders + Gratehouse stood out based on their keen understanding of the market, the creativity they applied to educating and motivating various constituencies, and their solid track record of results for similar companies,” said Simon West, chief marketing officer, SoftLayer Technologies. “This is going to be a big year for SoftLayer and we are confident that Borders + Gratehouse is the firm that will help us make the most of it.”

About Borders + Gratehouse

Borders + Gratehouse is simply a better PR partner for innovative companies. We offer a unique combination of drive, imagination and experience that only comes from decades of success in PR and journalism. At Borders + Gratehouse we begin with the end in mind — meeting your business objectives through strategic communications. We transcend the “same old same old” PR strategies with the same zeal you bring to your own business. And we do it with a smart, informed approach that’s founded on relevance and insight. Our client expertise spans across cloud technologies, SaaS for SMBs, consumer and green technologies. Borders + Gratehouse is headquartered in San Francisco with offices in Chicago.

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Porticor's new key technology simplifies data encryption in the cloud

Data at rest has long been protected by technology called public key infrastructure (PKI), in which data is encrypted when it’s created by a public key and only decrypted, in theory, by an authorised person holding the private key. But extending this type of data protection to the cloud can be complicated.

The migration to the cloud has introduced a new set of complex security issues for IT teams to manage due to the lack of direct control over the security of the data. Moreover, cloud providers believe that data security is a shared responsibility, where the service provider assures physical security and the subscribers must secure their servers and data. Presumably this would include a strategy for encryption and key management which requires that the keys be stored outside the cloud rather than in it.

Startup security company Porticor just released a solution that addresses the concern about data at rest in the cloud. Porticor offers a split key encryption solution where the cloud customer is the only one who knows the master key. What’s more, Porticor handles all the complexity of encrypting data so the customer barely needs to think about it. The security and convenience is all in the unique implementation of key management.

The fundamental problem of encrypting data in the cloud is where to store the keys. The customer can’t store the keys on a disk in the cloud because they could be vulnerable to hackers. The customer could allow a vendor to store its keys, but that means putting trust in a third party. The customer could bring the keys back into his own data center, but that seems to defeat the purpose of outsourcing data center services to the cloud. Porticor now offers an alternative for key management that is both simple and secure.

Porticor’s approach is based on the concept of the safe deposit box that has two keys – one for the customer and the other for the banker, or in this case, the Porticor Virtual Key Management Service. Just like the safe deposit box, the customer can’t decrypt the data without the key held by Porticor, and Porticor can’t decrypt the data without the master key held by the customer. In practice, the customer actually has one key per project, which is usually an application. Porticor has thousands of keys, one for each file or disk belonging to that project. Still, the keys must pair up in order to provide access to the encrypted data.

Beyond the keys being split between the customer and Porticor, the unique part of the solution is the keys themselves are encrypted by the customer’s master key, which only the customer holds and knows. As a result, Porticor holds project keys but the vendor can’t read them because they are encrypted. By encrypting the “banker” keys with the customer master key, Porticor gives the customer complete mitigation of end data protection. The customer must write down the master key and literally store it in a steel box. Once that is done, no one in the world other than the steel box ever sees the key. (Another option is to put the master key in an escrow service.)

Architecturally, the Porticor solution sits between the cloud based server and storage, ensuring that every bit of data between the servers and the storage is encrypted and every bit of data moving from storage to the servers is decrypted for customer initiated processes. The piece in the middle is the heart of the Portico solution, the Virtual Private Data (VPD) application. VPD is a virtual appliance that encrypts any disk or storage array with encryption algorithms such as AES-256. VPD retrieves the “banker” keys as well as requesting from the customer its key.

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Can a private cloud drive energy efficiency in datacentres?

As more and more companies virtualise datacentres, Jenny Williams asks if stepping into a private cloud would really mean greater energy efficiency.

A private cloud tipping point will be reached by the end of 2012. According to Neil MacDonald, vice president and Gartner fellow, more than half of the workloads in datacentres will have been virtualised, providing the foundation for private cloud computing capabilities to cut datacentre costs and increase energy efficiency.

However, TechTargets Data Centre Decisions 2011 survey found 57% of UK and European users are not using or considering using private cloud computing over the next 12 months.

With so many private cloud infrastructure offerings on the market from VMwares vSphere to Microsoft HyperV and System Centre and new products such as Dells pre-packaged private cloud for datacentres, vStart 200 are energy-efficient private cloud datacentres at an industry tipping point, or is it all merely market hype?

Virtualisation is being used to significantly reduce power usage in datacentres. According to Computer Weeklys sister title, SearchVirtualDatacentre, Palmers College in Essex reduced over 20 IBM servers to three in a server virtualisation and datacentre consolidation project.

The datacentre now uses VMware vSphere 4.1 servers and saves 19% of its capital budget by removing disaster recovery (DR) and server replacement costs.

We save roughly another 80% on power compared to what we would be using if our servers were not virtualised, says Dan Byne, IT manager at Palmers College.

Analyst Gartner believes private cloud platforms will further enhance server and storage virtualisation energy efficiencies. Private cloud platforms allow businesses to protect data using an internal, corporate network behind a firewall.

In a report titled Shrinking Data Centers: Your Next Data Center Will Be Smaller Than You Think, Gartner analyst David Cappuccio says private clouds and resource pooling enhance vertical scalability in the datacentre, while at the same time improving the productivity-per-kilowatt ratio.

By 2018, Cappuccio predicts data centres will take up only 40% of the space they occupy today, mainly housing core business services. Sanjay Mirchandani, EMC CIO and

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Hosting.com Enhances Backup & Data Recovery

DENVER, Mar 12, 2012 (BUSINESS WIRE) Hosting.com, a leading provider of enterprise-class, high-availability cloud hosting and recovery services, today announced the launch of Enterprise Backup. The solution provides local and remote backup from any location and delivers dramatically shorter backup windows and rapid recovery options. Combined with a pay-as-you-go model, Enterprise Backup provides a level of backup that small- and medium-size businesses were previously unable to achieve.

In todays constantly connected environment, companies cant afford downtime. By providing both local and remote backup, Enterprise Backup delivers both fast restoration and the protection offered by geographical diversity, said Jim Potter, Vice President of Product Management at Hosting.com. With the affordable pricing model, businesses of all sizes can feel confident their critical data is always there for recovery during a system-impacting event or disaster.

Enterprise Backup uses highly-redundant, fast storage architectures to deliver recovery four-times faster than tape backups. Using Hosting.coms Customer Portal, customers are in control of system restores, initiating file downloads, and accessing historical data. The Enterprise Backup solution provides bare-metal and file-level backup and gives customers the flexibility to backup from any location: customer premises, colocation facility, or Hosting.com data center. Customers are billed only for the data they backup allowing companies of all sizes to have complete data protection.

Hosting.com is the only provider offering a managed backup solution that remotely backs up systems from a customers site, Potter adds. The Enterprise Backup solution represents the next-generation of backup solutions and signifies our commitment to providing reliable, fast, and affordable enterprise recovery for companies of all sizes in all locations.

For more information please visit http://www.hosting.com/managed-data-backup/enterprise-backup

About Hosting.com

Hosting.com provides next-generation cloud hosting and recovery services to ensure their customers mission-critical applications are Always On. The companys geographically dispersed data centers and Cloud Supersites, coupled with the industrys top networking and connectivity technologies, provide the highest levels of availability, recovery, security, and responsiveness. The most recognized names in SaaS, Healthcare, Retail, Financial Services, and Government repeatedly rely on Hosting.coms portfolio of dedicated hosting, cloud hosting, and backup and recovery solutions to deliver the business continuity advantages they require.

Hosting.com currently operates PCI Level 1 cloud and dedicated infrastructures and SAS 70 Type II certified data centers in Dallas, TX; Denver, CO; Irvine, CA; Louisville, KY; Newark, DE; and San Francisco, CA.

All Hosting.com products and services are supported by 24×7 live expert technical support through toll-free telephone, email, and online chat.

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Online Tech Hosts Webinar on Cloud Computing in EHR/RCM Systems

ANN ARBOR, Mich.–(BUSINESS WIRE)–

Online Tech is hosting an educational webinar on cloud computing vs. traditional server-based EHR (electronic health records) and RCM (revenue cycle management) systems on March 13, Tuesday 2 P.M. ET. This webinar is for healthcare organizations that have questions about how to maintain compliance with HIPAA in their current hosting configuration and the risks involved with outsourcing your infrastructure to cloud-based HIPAA compliant hosting.

During this free educational webinar, Satish Malnaik, CEO of NextServices, and April Sage, Director of Healthcare Vertical for Online Tech, will discuss the following questions: Should new systems be hosted in-house? Do I outsource just the EHR/RCM system or the entire solution as a platform? Are clouds safer or riskier for PHI security? What about for PHI availability?

Satish Malnaik is an entrepreneurial enthusiast, CEO and Co-Founder of NextServices, a company that enables seamless healthcare delivery by providing an innovative platform that blends technology, healthcare analytics and knowledge-based services for medical facilities and providers.

April Sage has been involved in the IT industry for over two decades, initially founding a technology program in the pre-Windows era teaching DOS, WordPerfect, and FoxPro. In 2000, April founded a bioinformatics company that supported biotech, pharma, and bioinformatic companies in the development of research portals, drug discovery search engines, and other software systems.

Online Tech has hosted over 20 webinars in the last two years and this is their sixth focusing specifically on Health IT. To view the slides and video recording of previously recorded webinars please click here.

To learn more about the webinar and to register, please click here.

About Online Tech

Online Tech (www.OnlineTech.com) is the leader insecure and compliant hosting servicesincludingprivate cloud hosting,managed cloud hosting,hybrid cloud hosting,managed dedicated servers,disaster recoveryand offsite backupservices, andMichigan colocation. Online Techs legacy of independentHIPAA,PCI,SAS 70 Type II,SSAE 16 Type II (SOC 1),SOC 2, andSOC 3audits and reports ensures the security, privacy, and availability expected of a trusted service organization. For more information, call(877) 740-5028or emailcontactus@onlinetech.com.

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Hosting.com Enhances Backup Capabilities to Deliver Leading-Edge Data Recovery Solution for Businesses Any Size …

DENVER–(BUSINESS WIRE)–

Hosting.com, a leading provider of enterprise-class, high-availability cloud hosting and recovery services, today announced the launch of Enterprise Backup. The solution provides local and remote backup from any location and delivers dramatically shorter backup windows and rapid recovery options. Combined with a pay-as-you-go model, Enterprise Backup provides a level of backup that small- and medium-size businesses were previously unable to achieve.

In todays constantly connected environment, companies cant afford downtime. By providing both local and remote backup, Enterprise Backup delivers both fast restoration and the protection offered by geographical diversity, said Jim Potter, Vice President of Product Management at Hosting.com. With the affordable pricing model, businesses of all sizes can feel confident their critical data is always there for recovery during a system-impacting event or disaster.

Enterprise Backup uses highly-redundant, fast storage architectures to deliver recovery four-times faster than tape backups. Using Hosting.coms Customer Portal, customers are in control of system restores, initiating file downloads, and accessing historical data. The Enterprise Backup solution provides bare-metal and file-level backup and gives customers the flexibility to backup from any location: customer premises, colocation facility, or Hosting.com data center. Customers are billed only for the data they backup allowing companies of all sizes to have complete data protection.

Hosting.com is the only provider offering a managed backup solution that remotely backs up systems from a customers site,” Potter adds. The Enterprise Backup solution represents the next-generation of backup solutions and signifies our commitment to providing reliable, fast, and affordable enterprise recovery for companies of all sizes in all locations.

For more information please visit http://www.hosting.com/managed-data-backup/enterprise-backup

About Hosting.com

Hosting.com provides next-generation cloud hosting and recovery services to ensure their customers mission-critical applications are Always On.The companys geographically dispersed data centers and Cloud Supersites, coupled with the industrys top networking and connectivity technologies, provide the highest levels of availability, recovery, security, and responsiveness.The most recognized names in SaaS, Healthcare, Retail, Financial Services, and Government repeatedly rely on Hosting.coms portfolio of dedicated hosting, cloud hosting, and backup and recovery solutions to deliver the business continuity advantages they require.

Hosting.com currently operates PCI Level 1 cloud and dedicated infrastructures and SAS 70 Type II certified data centers in Dallas, TX; Denver, CO; Irvine, CA; Louisville, KY; Newark, DE; and San Francisco, CA.

All Hosting.com products and services are supported by 24×7 live expert technical support through toll-free telephone, email, and online chat.

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Steve VanRoekel Keynote, NIST Cloud Computing Forum and Workshop IV – Video


13-11-2011 17:05 Federal Chief Information Officer Steve VanRoekel gives his second speech in that role at the November 2-4, 2011 Cloud Computing Forum and Workshop, held at the National Institute of Standards and Technology in Gaithersburg. MD. At the event NIST announces the public draft of the US Government Cloud Computing Roadmap. VanRoekel recognizes NIST’s leadership in developing cloud interoperability, portabilty and standards and provides information on the status of FedRAMP.

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Steve VanRoekel Keynote, NIST Cloud Computing Forum and Workshop IV – Video

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New Key Technology Simplifies Data Encryption in the Cloud

Data at rest has long been protected by technology called public key infrastructure (PKI), in which data is encrypted when it’s created by a public key and only decrypted, in theory, by an authorized person holding the private key. But extending this type of data protection to the cloud can be complicated.

The migration to the cloud has introduced a new set of complex security issues for IT teams to manage due to the lack of direct control over the security of the data. Moreover, cloud providers believe that data security is a shared responsibility, where the service provider assures physical security and the subscribers must secure their servers and data. Presumably this would include a strategy for encryption and key management which requires that the keys be stored outside the cloud rather than in it.

Startup security company Porticor just released a solution that addresses the concern about data at rest in the cloud. Porticor offers a split key encryption solution where the cloud customer is the only one who knows the master key. What’s more, Porticor handles all the complexity of encrypting data so the customer barely needs to think about it. The security and convenience is all in the unique implementation of key management.

BACKGROUND: Startup Porticor launches with encryption technology for cloud computing

SECURITY STARTUPS: 6 new security companies to watch

The fundamental problem of encrypting data in the cloud is where to store the keys. The customer can’t store the keys on a disk in the cloud because they could be vulnerable to hackers. The customer could allow a vendor to store its keys, but that means putting trust in a third party. The customer could bring the keys back into his own data center, but that seems to defeat the purpose of outsourcing data center services to the cloud. Porticor now offers an alternative for key management that is both simple and secure.

Porticor’s approach is based on the concept of the safe deposit box that has two keys — one for the customer and the other for the banker, or in this case, the Porticor Virtual Key Management Service. Just like the safe deposit box, the customer can’t decrypt the data without the key held by Porticor, and Porticor can’t decrypt the data without the master key held by the customer. In practice, the customer actually has one key per project, which is usually an application. Porticor has thousands of keys, one for each file or disk belonging to that project. Still, the keys must pair up in order to provide access to the encrypted data.

Beyond the keys being split between the customer and Porticor, the unique part of the solution is the keys themselves are encrypted by the customer’s master key, which only the customer holds and knows. As a result, Porticor holds project keys but the vendor can’t read them because they are encrypted. By encrypting the “banker” keys with the customer master key, Porticor gives the customer complete mitigation of end data protection. The customer must write down the master key and literally store it in a steel box. Once that is done, no one in the world other than the steel box ever sees the key. (Another option is to put the master key in an escrow service.)

Architecturally, the Porticor solution sits between the cloud based server and storage, ensuring that every bit of data between the servers and the storage is encrypted and every bit of data moving from storage to the servers is decrypted for customer initiated processes. The piece in the middle is the heart of the Portico solution, the Virtual Private Data (VPD) application. VPD is a virtual appliance that encrypts any disk or storage array with encryption algorithms such as AES-256. VPD retrieves the “banker” keys as well as requesting from the customer its key.

Porticor says this is military-grade security since only one party — the customer — holds the master key to unlock the data. (Hint: Don’t lose the master key or you’re up the creek without a paddle.) The master key only needs to be brought out of the steel vault when the entire server cluster is rebooted, which should be a rare occurrence. When new application servers are created, they inherit the encryption automatically through the VPD.

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Cloud computing 'made in Germany' stirs debate at CeBIT

When it comes to cars or machines, “made in Germany” is seen worldwide as a sign of quality, but some firms are now extending it to “cloud computing”, the buzzword at this year’s CeBIT tech fair.

It may seem paradoxical to impose borders on this multi-billion-dollar industry, which allows users to store data remotely rather than on individual machines, but this is exactly the aim of Deutsche Telekom.

The head of the German communications giant, Rene Obermann, told visitors to the CeBIT this year that “the ‘German Cloud’ could present a competitive advantage for us.”

Why? In a word, security.

Having lived through first a Nazi dictatorship, then a Communist one, Germans are especially sensitive when it comes to data protection and Deutsche Telekom hopes to leverage this to its advantage.

“In Germany, the data protection laws are very strict. But several operators do not come from Germany and do not adhere to these standards,” said Obermann.

He is aiming at the 3.6 million prosperous German small and medium sized firms who have not yet taken the leap to storing their data using cloud computing. Only 12 percent have done so.

“It’s an enormous potential,” said Obermann, vaunting the advantage of his firm’s 30 giant servers or “datacenters” across Germany.

However, Sergei Schlotthauer, head of the German IT security lobby Egosecure, accused Deutsche Telekom of “playing on people’s fears.”

“For me it makes no difference. Our clients are well aware that with the Internet it is difficult to localise something,” he said.

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Dome9 Security Launches Free Cloud Security For Unlimited Number Of Servers

SAN MATEO, Calif. March 7, 2012 Dome9 Security, the leading provider of cloud security firewall management for public and private clouds, as well as for dedicated and virtual private servers (VPS), today announced Dome9 Lite Cloud a powerful new free cloud security service that provides centralized firewall management for an unlimited number of servers and clouds in virtual private, cloud, collocated, and hosted environments. Starting today, the service is available at no cost via http://www.dome9.com/LiteCloud.

Today there are more than 30 million cloud servers in use, and most are vulnerable to attack because their built-in security stacks such as the host firewall are too difficult to manage. For the first time, developers and administrators can simplify security management for an unlimited number of servers, including secure access to any server in any cloud, by using Dome9 absolutely free.

Dome9s Lite Cloud offers GUI-based firewall management for an unlimited number of Windows and Linux servers and clouds. The free Lite Cloud service makes it simple to scale security to any sized infrastructure and ensure cloud server firewalls are not misconfigured or left unmanaged and exposed to brute force attacks and exploit vulnerabilities. It includes features such as activity logging and auditing, support for multiple administrators, and Dome9 Security Groups; and is fully expandable to Dome9s Business Cloud service, which offers many expanded capabilities. Using Dome9s centralized GUI-based approach, IT teams can avoid the hassle of individually managing IP tables or the Windows firewall, and secure access to any cloud server.

Dome9 is launching the new Lite Cloud free service to ensure that every cloud server has the necessary baseline level of security, said Dave Meizlik, Dome9 VP of Marketing and Business Development. Security is the number one concern among cloud adopters, and now Dome9 has taken price out of the equation to ensure every cloud server is secured, with absolutely no limit to the number of servers you can protect.

Since Dome9 is an on-demand security management service, signup and setup take less than five minutes and do not require a credit card. New customers of Dome9s free Lite Cloud service receive the enhanced features of Dome9s Business Cloud service for 30 days, including Dome9s patent-pending Secure Access Lease technology providing 1-click, time-based access to any server and cloud. Lite Cloud customers can seamlessly upgrade to Dome9s Business Cloud with just a few clicks and for just 4 cents per hour per server.

Dome9 Security is the only cloud security service to automate cloud firewall management for public and private clouds, as well as for dedicated and Virtual Private Servers (VPS), across all platforms. Dome9 closes a critical gap in todays cloud computing server security ports such as SSH, RDP, and MYSQL left open so administrators can connect to and manage their cloud servers. This common practice leaves servers vulnerable to hackers who need only guess the correct username and password or exploit any protocol vulnerability to gain unauthorized control of a server. Dome9 secures all administrative ports for all servers and clouds enabling secure access, on-demand. Its key innovation is the ability to provide secure access leasing dynamically generated, time-based secure access to cloud servers which enables customers to close all server administrative ports by default.

About Dome9 Security

Dome9, the leader in cloud security management, automates and centralizes cloud firewall management across all servers and clouds. Available for both enterprises and hosting providers, and as a free offering, Dome9 supports clouds, VPS, dedicated servers, and Amazons EC2 Security Groups, across all major operating systems and service providers. Dome9 is headquartered in Tel Aviv, Israel, with U.S. offices in San Mateo, Calif., and is venture backed by Opus Capital Ventures. For more information, visit: http://www.dome9.com/.

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